How To Sell Online With The Help of Influencers

Influencer marketing has become a popular strategy for businesses looking to reach a wider audience and increase their sales. By partnering with a popular figure in your industry, you can tap into their following and get your products in front of more people. But, as with any marketing tactic, it's important to do it right. If you're looking to sell palm oil and are considering using an influencer to help, here's what you need to know.

Understand the Job of Influencers

The first mistake many people make when it comes to influencer marketing is thinking that all they need to do is pay an influencer and watch the sales roll in. This couldn't be further from the truth. Influencer marketing requires effort on both the part of the influencer and the business. An influencer's job is to get people to know your brand and build trust in it, but it's your job to make sure people like your brand and keep coming back for more.

Optimize Your Page

Before you start working with an influencer, you need to make sure your page is fully optimized. This means having a proper name, a proper link in your bio, proper pictures of you and your palm oil, and a proper pinned post that talks about how to buy from you. You should also have many posts on your page about you and your palm oil, so that people can get to know you better and start to like you.

Use Curiosity Marketing

One of the best ways to get people interested in your brand is to use curiosity marketing. This means creating content that makes people want to know more. For example, if you sell palm oil, you might write something like: "Discover the 3 types of palm oil you should be eating. By Chioma Eze, the Palm Oil Queen who has entered 10,000 households." By using this type of language, you can get people to click through to your page and start learning more about your brand.

Collect Contacts

Once you've gotten people to your page, it's important to collect their contacts so you can follow up with them later. You can do this by asking them to click a pre-filled WhatsApp link to get a one-pager report about the 3 types of palm oil. Then, you can use an automated system to give out the one-pager and save their numbers. Within 24 hours, you should have at least 500 new WhatsApp contacts and a few sales, as well as many new followers.

Follow Up

Now that you have a new group of followers, it's time to start building your relationship with them. You can do this by sending them future WhatsApp messages, or even just sending them reminders about your brand and why they should buy from you. Over time, as you build more trust and get more people to know, like, and trust you, you'll find that you have a growing community of loyal customers who are more likely to buy from you in the future.

Embrace the KLT Rule

Before a customer buys from you, especially online, they must know, like, and trust you. This is known as the KLT rule in marketing. An influencer's job is mostly centered around the "know" and a little bit of the "trust," but it's still your job to build the "like" and "trust" with your followers. You can't just pay an influencer and expect them to do all the work. You need to put in effort too, and that means having a well-optimized page, using curiosity marketing, collecting contacts, and following up with your followers.

In conclusion, using influencers to sell palm oil can be an effective marketing strategy if done properly. The key to success is understanding the role of influencers in the marketing process and integrating the KLT principle into your overall marketing strategy. Don't make the mistake of assuming that influencers will automatically lead to sales without any additional effort on your part. Instead, take the time to optimize your page, use curiosity marketing to attract potential customers, collect their contacts, and follow up with them to build your own community and loyal customers. By embracing the KLT principle and giving your marketing a bit more thought, you can increase the chances of success when using influencers to sell palm oil.