How to Profit from Facebook Rails (Exclusive, Comprehensive Guide)

What are Facebook Rails?

Simply put, Facebook Rails are short videos that do not exceed one minute, which you can edit and edit easily. With the ability to add music or use audio from someone else's video, filters, AR (augmented reality) effects, scripts, and more.

Users can create them on the Facebook application directly on their mobile devices with ease, even without the need for any external applications.

Why is Facebook Rails a strong competitor to TikTok?

To understand how Facebook Rails spreads, we need to remember how Tik Tok videos spread. We cannot deny the amazing spread of Tik Tok videos in less than 5 years, which is comparable to what Facebook has been able to reach in 18 years.

While Rails emerged as a strategy to compete directly with TikTok through a feature within the Instagram app. Meta quickly realized that it could counterattack and aggressively compete more effectively if it added the feature to Facebook; The most popular and widely used social media platform.

Why are Facebook Rails ideal for monetizing?

1. Propagation speed

We know that we are in a time of speed and simplicity, and this is what Meta has exploited to put Rails clips on its social media platforms, the most important of which is Facebook.

To thus contribute to the world of a short video, which can be accessed by ordinary users and creators all over the world in a few seconds and with no effort.

Meta has boasted that Rails is now by far the fastest-growing content format. It is the biggest driver of growth for Instagram and Facebook because it is growing very quickly.

2. Easy to prepare content

Making videos of less than 60 seconds is not as difficult as making long videos like on YouTube! is not it?

By simply using your video uploads or even photo collections with your phone, or by shooting a short video or excerpt with your smartphone, Facebook Rails can be recorded in a series of video clips or a combination of video clips and images created in one go.

You can even use other people's videos and edit and personalize them to make them more attractive. You can also edit them with the help of the simple tools in the interface of creating Rails clips.

Meta will soon provide more professional editing capabilities. We will explain all this in detail in the following paragraphs.

3. New style of advertising

As mentioned in the beginning; What is striking about Facebook Rails is that the company itself has explicitly emphasized the possibility of profit through a reward system for posting Rails clips! It is obvious to us that the profit online is through advertisements.

But now you must be wondering, what ads will appear in a video of a minute or less?

Facebook will rely on an entirely new form of advertising. There are two types of these ads, which will be relied on in Facebook Rails, and they are in the form of ads that float above the surface of the Rails clips.

a) Banner ads | Banner ads: These are banners that appear as a semi-transparent overlay under the Rails clip. This means that viewers will be able to watch the content without interruption while unobtrusively presenting them with advertisements that are relevant to them.

b) advertising posters | Sticker ads: Static sticker ads, which the creator can place anywhere within a Rails clip. That is, depending on the format you choose, the ad placement will vary without harming your content.

4. Perfect promotion for your content

Since the advent of the short video format on social media platforms, brands and creators alike have found these posts to command more than just views.

Many have seen an increase in their follower's numbers and an increase in engagement rates as well, thus ideally promoting their content and products.

Thus, Facebook Rails can help you expand your audience by making your articles discoverable to the entire Facebook community.

Your video will be visible to your followers in your News Feed, as well as in the Rails section of anyone who doesn't follow you.

And if you are currently making Instagram Rails, you can allow Facebook to recommend your Instagram Rails to new audiences on Facebook, which can help you reach a much wider audience in record time.

5. Facebook Rails clips are a new feature

Take the opportunity to create a new Rails clip feature on Facebook. As a result, no matter how intense the competition, you can now book your place in this new and accelerating world of videos. You only need to start!