How To Plan a Blog Post

Blog Writing is always about presenting your opinion about any topic you wish to say to the world. When customers like your thought and consume it, that is the success of a blog writer. If you are freshers and want to start writing a Blog and have no clue how to plan a blog post, don’t worry. We are here for you. Here, we are going to discuss how to plan a blog post.

Today almost every website has a separate page for blogs. From a recent survey, over 7 billion posts are published every day on Google. It is too hard to stand out among others. That’s why your blog needs to be unique, fresh, informative, quality, and well-researched.

It is not too easy to put all things together while creating any kind of content. It is just about writing blogs but also creating any kind of content, you need to get started with planning. To make an outline for writing any blog you need to follow 10 steps for ensuring to reach out to your target audience with the right content which is mentioned below:

Top 10 Steps to Start a Blog Post

Here are the top 10 steps to get started with a blog post, which is mentioned below:

1. Have Knowledge about Your Brand

2. Know about Your Target Audience

3. Check out Your Competitor Sites

4. Identify the Topic You Want to Write

5. Research Keywords

6. Create A Unique Headline

7. Start to write Your Blog

8. Optimize It by Implementing On-page SEO

9. Publish The Blog

10. Try to Track Your Blog Performance

1. Have Knowledge about Your Brand

This is the most crucial part of planning to start with a blog post. If you don’t know about your brand and its offers, then you are never going to reach out to your target audience. For example, you have a digital marketing company, and publish a blog on Fashion, and then you will attract the wrong audience for your brand. You will get traffic but it is never going to convert into conversion. So, It is important to have knowledge about your brand and what products or services they offer before starting to write any blog for your brand.

Good start to writing a blog, first you check out the earlier posts published by your company. Once you identify how your brands write earlier blog content, you could understand their writing pattern. That will help you to plan for writing the next blog post by you.

2. Know about Your Target Audience

After knowing about your Brands, it is time to know about your target audience. You need to have a seamless understanding of the audience your brand wishes to target. The best way to know about your target audience is to search for What users want to know about your product or services. You need to focus on buyers' personas and their needs.

Most people spend the most time on the internet. They always go for any products, any services or any information they want to know. They always ask Google to get answers to their queries. So, once you spot your target audience, then you could also know about their needs.

You need to provide them with information according to their needs. For example, if your users want to know about the difference between SEO and Content Marketing, but you publish a blog on How SEO and Content Marketing work together. So, users might avoid your post and look for other sites that exactly write about this topic. So, it is very important to have knowledge about your target audience before starting to write any blog.

3. Check out Your Competitor Sites

To get an idea of how to write a blog post for your brand, it is better to look into competitors' websites. Looking into competitors' websites to learn how they write quality and unique content. You will see that every website’s content is different from the others and that is why their ranks are higher than others. That is another way to stand out from your competitors. You can use this step as an advantage. It is not about copying their ideas, it is about gaining knowledge about what your target audience gets from a quality blog.

4. Identify the Topic You Want to Write

Now Time has come to choose a topic for writing a blog. For choosing a topic, keep in mind that you need to write something which is related top your brand and attract your potential customers. For getting ideas of which topic you can choose for your blog, you can look into frequently ask questions where you can know about what your audience wants or go for Quora where you find queries from your customers.

5. Research Keywords

Keywords research is the required step for any kind of content creation because that is only path you know about your target audience and use it in your content for getting noticed by them. Today, there are many keyword research tools \you can see online. Most popular keyword research tools are Google Keyword Planner, Keywords Everywhere, Ubersuggest, Google analyst, SEMrush's Keyword Magic tool, Moz’s Keywords Explorer and more. You can easily find keywords with these keyword tools.

6. Create A Unique Headline

Creating a headline is like art. People always go for unique headlines before reading further content. It makes you look different and helps you to stand out from others. Otherwise none will be interested to look into your further content. There some techniques need to be notice while creating a unique headline:

Headlines need to be short.

Must Use the main keywords on Headlines.

Headline should representative of your whole blog

It needs to be well-written.

You can use generating headline tools to check the performance of your headline whether it is worthy to get noticed by your target audience or not.

7. Start to write Your Blog

After making an outline of a plan toi write a blog post, now it is time to get started. When you write about it, put the necessary information you found while researching about your topic. You need to find compelling data which you can use in your blog post. Write a unique and plagiarism free piece of content and check out all grammatical errors. You can use Grammarly for that. Writing a blog is not informative writing, it is always raising your brand’s voice.

8. Optimize It by Implementing On-page SEO

After finishing your writing, put all content on any CMS platform where you can add your on-page SEO which helps you to rank your blog on search engine result pages (SERPs). Now You need to optimize your blog with a strong SEO Strategy. It is not always putting keywords on content, you need to do link building , check out technical errors, create domain name, meta description, and more. If you successfully put all these strategies together, it offers you a better user experience.

9. Publish The Blog

After optimizing the content, now publish it on the internet. You can also share your social media accounts. There are many channels you can choose for your blog promotion such as social media channels where you create different kinds of content for your users. You can share your content in different channels such as facebook, Instagram, Twitter and more. You can use email marketing to promote your blog.

10. Try to Track Your Blog Performance

In order to see if your blog post strategy is effective for your goals, keep an eye on the performance of your post over time. To better understand your audience's behavior on your blog posts, you can use a variety of website traffic analysis tools. It is a very important part to write down while making plans to write a blog post.

Conclusion:

Writing blog posts helps you to maintain your brand’s visibility on the internet. You can reach out to more target audiences and convert them into sales. We hope this article on how to plan a blog post will help you to understand it better. If you don’t have time for it but you still want a blog page for your website, we are here for you. We have an expert team of content writers, they will help you to write and publish blog posts online. If you want more information, contact us.