Future of Social Media

Social media are now emerging in daily lives. We see 80% of GenZ users spend their time on social media. By introducing us to its various features like shopping, selling products, gaming, and reading news, the future of social media seems to be at an incredible pace. Most people have been engaging with Facebook, Instagram, Twitter, and Tik Tok, where they can make connections with other people which is making social media platforms popular more. Now it is time to take a look into what we are going to experience in the future of media. We have highlighted some points about what social trends will encourage more people to be in it.

1. Shopping Experiences with AR-based Features

You might have already seen a new feature, called marketplace on Facebook and Instagram. This is a technique to offer a better user experience by involving e-commerce in the apps. According to a recent survey, they are trying to add an AR-based feature in the e-commerce sections, to get more user engagement. AR refers to Augmented Reality, which offers customer can get the experience of any product or service anywhere anytime before making the decision on purchasing.

To get the experience of the AR feature, you need to use your smartphone camera or AR headset. It is one of the most important technologies you will see in the future of social media platforms along with the involvement of online shopping. Already Snapchat shakes its hand with AR-based online shopping, by collaborating with the most popular fashion house, Gucci in 2020.

2. Rise of VR Technology

You may hear about VR. VR is actually virtual reality, which is a computer-based environment with imaginary scenes and objects, that seem to be real, making users feel real. By using one headset, users immerse in the virtual world. Today, there are various features in social media such as Text, video calls, and voice calls which make it easy to connect with people.

But think, if you feel that person in front of you, then? This will be possible only with VR technology. The first VR technology was invented in the mid-80s, and now, it is going to be in trend. According to digital marketing specialists, Meta is going to announce the date of launching the VR metaverse. Still, it is in beta mode. Considering that Meta owns Oculus, a well-known provider of VR headsets, such devices might be integrated at some point into the project.

3. Aimed at Gen Z

Already Gen Z users show their interest in social media. They are more like to spend their time on social media. Because social media often surprises us with various new features like the marketplace, gaming section, newsfeed changes, and new avatar features where you make your own avatar which is a part of the metaverse. It is no longer an entertainment channel, it becomes a search engine, where users like to search whenever they need to know any information any products, or services.

And also Instagram announced that they made an app for children, where there will be no advertisement because they are not into buying or selling any products or services. But users were not accepting this news due to thinking of cyberbullying and It could become a place for predatory behaviour. So, the Government of America asked Meta CEO to drop the project. Since then, Instagram stop creating this app for kids. YouTube and other platforms already offer a variety of content geared toward children, some of which contains advertisements. As a result, we might see outlets that target younger audiences in the future without any legal intervention. Platforms like YouTube already have a huge section dedicated to children, with content that sometimes does contain advertisements. So, without legal intervention, we could certainly be seeing outlets that focus on younger audiences in the future.

4. Biggest Advertising Platform

Social media platforms are a gold mine for advertisement. Whenever you are on any social media channels, you have seeing ads to pops out from anywhere anytime. The more social media gets popular, the more companies offer millions of dollars for showing their advertisements on social media platforms. You cannot achieve the same return on investment with traditional media or print media as you can with social media marketing and advertising. As an expectation, users might be going to see social media becomes the biggest advertising platform.

5. Advanced Algorithm

We see when we like something like any product, or service, social media shows us the same products according to our choice. But how do they guess it? That is how social media algorithm works. Every social media platforms have a different algorithm for its users which tracks down your activities such as frequently viewed pages, likes, searches, dwell time and more. Depending on this, they show you results according to your choice. Social media algorithms ensure that you keep engaging with the platform.

Conclusion

Ten years back today, we never thought that social media would become so popular. Now you can do anything such as shopping, gaming, seeing videos, clicking pictures, talking to people who live far away and more all have become possible for social media outlets. None knows what is going to happen in future. But one thing, we ensure it's never going to fall back. It would give us many surprises with various new features. We hope this article on the future of social media will help you to understand it better. If you want to read more articles like this, keep your eye on our blog page.