How to get started with social media marketing

Social media marketing isn’t a cakewalk but with the tips below you will be able to take up social media in its stride and succeed with it.

Here’s how to get started.

Decide on goals

What are you planning on achieving with social media marketing? Sales? Leads? Something else?

Whatever your goals are with social media marketing, social media is a point to embrace all those things. Social media can also double up as a point where you offer customer service and get people to become loyal to you. Answers to the questions surrounding your goals, say eCommerce lead generation, better sales or anything else will make or break how successful it is you’re going to be with social media. You could also have goals like say getting more likes or generating the highest possible engagement or brand awareness. Planable's research says that Instagram generates the highest possible engagement.

A clear cut goal planning is crucial to make the most of your social media activities.

Focus on strengths

Whatever your goals might be with your social media postings there should be a clear plan around who gets to create and post your content. Who is going to maintain your social media accounts?

Have you thought of the answers to these questions? Is there someone with enough knack to post social media updates in an engaging manner?

Just because you own a business doesn’t mandate you to be doing the heavy lifting. Hire people who are experts at managing social media content. Look at someone who writes well and has a knack for short quick blurbs.

This is how you execute a social media strategy.

Know your audience

An important aspect of producing content is that you should know who gets to read it and what they like to consume. Find out the kind of conversations members of your audience are holding. What are they vocal about and if you’re taking a stand on issues that matter most to them. This leads to better quality lead generation.

Ultimately the goal is to find out what your audience wants and needs above all. Your content should be able to solve their problems and bring them personalized content that appeals to them.

This also improves the odds of the audience on social media interacting more and more with you. You can also use social media advertising to generate more traction.

Create quality content

Quality content isn’t far once you realize and understand who your audience is and what they want. But despite this you may struggle gaining traction.

Why?

Because your content isn’t polished. It sounds unappealing to the end reader. It isn’t driving conversations or steering your brand ahead.

Continually provide great content by using different tools like Canva or stencil that pack a punch.

Ultimately the content you post must draw from your blog posts so that people check our your blog and do business with you. Just make sure that your blog pages load quickly. Say you’re an SEO. The goal is to drive traffic to your SEO services page rather than simply traffic anywhere else. When you create content keep that in mind.

Create a schedule

Post on that schedule. It’s easy to get sidetracked on social media.

The thing is: your followers love getting content on time. Spend researching social media content and allocating time to schedule content in advance. Experts say that you must allot as much as 3 months of content in advance.

The greatest problem with a schedule is you must stick to the said schedule and not bob away from it.

Post 20% of your content and 80% of others

With social media it’s easy to believe that you must focus on you. You must post your brand content. You must create more and more of that content and so on. The key on social media is promoting others’ content as well. Not just self promotion.

That never works.

Conclusion

These are all the social media tips and tricks that can help you stay organized and drive traffic with social media.