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What are the elements of a good logo

What's a good logo

By george mathewPublished 4 years ago 3 min read
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A good logo

Have you ever stopped and thought what differentiates a good logo from bad?

Here are 4 things that characterize a good logo from bad. Once you know these characteristics it’s going to be easy for you to create or recognize good logos.

But before you ask a designer or start sketching out a logo on your own it’s important to note that you must start by understanding who and what your audience is.

With this step you know how to create the best kind of logo for them.

A good logo doesn’t bend under the weight of expectancies. The impression a brand creates among other things boils down to the impact it creates. A logo has a major role to play because it cannot buckle under the weight of conveying brand value, tell its story and come out memorable at the same time.

A good logo is simple

Simplicity espouses a good logo. You may have a thousand different ideas. But, can you add those different angles into the logo? You certainly cannot. And that’s where the process of elimination comes in.

By separating what truly matters you keep the whole thing simple and easy to follow. It’s easy to get lost in the number of voices that tell you to do this and that. Listen: too many cooks spoil the broth. Don’t be blindsided by differing voices. Think of the purpose of your creation first and start from there. Remember this: A good logo design need not be complex. It should be timeless , unique and have the ability to form a lasting connection.

A good logo is relevant

Simply a simple design isn’t going to work out. The reality is the logo needs to be extremely relevant to your business. Imagine Apple bereft of the Apple logo? The half-eaten Apple that’s a status symbol anywhere you go in the world is recognizable because of its undying image seared into public memory. A good logo stands for something and sends that message out to people.

Spotify’s music logo takes the elements of the name and the background.

A good logo is unique

A good logo is the rallying cry that takes your brand forward in the midst of all the confusion that exists in the world. A logo maker gives you hundreds of unique design ideas to choose from.

It’s easy to get lost among hundreds of brands aping each other. A good logo is your chance at differentiating yourselves and standing out from the crowd.

You may have heard of the importance of having a good USP. Why? Because a good USP is your rallying cry. That sets you apart from the rest of the brands. This is what helps people differentiate you.

A good logo is memorable

Memorability and simplicity go hand in hand. You can recognize a Mc Donald’s logo anywhere. Its golden arches and the resolute M that stands stout and golden from a hundred miles away. The simplicity echoes in the lives of every person in America and is now a global brand. A good logo is ultimately memorable. Wherever people might turn to the logo makes them remember the brand and brings back a flood of lasting memories associated with the brand.

A complex logo is easy to forget. It’s hard to put a finger to a complex logo and derive the essence of the message hidden inside. What’s it trying to say? A simple logo on the other hand has all the elements that make it memorable. Even the most complex brands with high end engineering teams and billions in revenue opt for simple and memorable logos. You can recognize an Apple icon anywhere, Google just spells out its name, and so does Fedex.

They keep it simple and memorable.

Conclusion

So what did you learn? A good logo has four elements. It’s simple, relevant, memorable and unique.

And those are what you need to find success.

business
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