How To Get Noticed In An Oversaturated World

I get asked a lot about how I receive so many awards and nominations for my work.

This year alone I have received 6, with more on the horizon.

I am also in an oversaturated industry - On LinkedIn there are over 150,000 individuals who call themselves Leadership Coaches.

Most of them will never receive any awards or recognition for what they do, and many of them have been in the industry much longer than me.

So what do you need to do in order to get noticed in your industry?

These are what have helped me stand out in my industry.

➼ Do The Work Consistently

Part of getting noticed is proving to the world that you're not a one-trick pony or one-hit-wonder.

People need to know that you are trustworthy, that you know what you're doing, and that you are out there actually impacting.

One article won't change anything.

No one cares about one video.

A well-written book will only take you so far.

One good course doesn't last.

What are you doing every day for your work?

How do you prove to the world, consistently, that you know what you're doing?

Most people lack any form of consistency.

Even "Top" people in an industry often lack consistency.

However, extreme consistency stands out and becomes one of your greatest allies.

When you are able to show people what you do every day, over a wide variety of topics, without running out of ideas - you show that you're truly different.

➼ Put It Out There

You're doing something awesome - great!

But who knows about it other than you?

Can people find it easily?

Is there a catalog of your work that shows what you do?

If people can't see what you are working on or what you do, you might as well be a ghost.

You may have a great conversation with a prospective client, but when they look at what you've done, will they find anything?

For most people, it's a clear no.

There might be something written in your LinkedIn history, or in the header of another social media account, or even on your website.

But the truth is, none of these mean anything.

Why?

Anyone can put anything in those places, and that doesn't mean it's true.

If you don't have what you are working on visible for people to see, people won't trust you.

For most people, they need to see to believe.

➼ Ask The Questions Others Won't

Most people join an industry, and believe certain things to be true because the industry says they are.

But are they really true?

Often, the "truths" of the industry aren't actually true at all.

As an example, the Leadership Development Industry says that you NEED Leadership Development to become a successful Leader and have a successful team and business, but is it true?

I discovered, NO, it isn't true at all.

80% of "Leadership Development" programs completely fail, and the rest only have varied success.

That means $315 - $347 Billion is wasted every year on Leadership Development.

Most of the time, the truth is that Leadership Development doesn't actually help at all.

What I didn't see in my industry was anyone asking "WHY" there was such a high failure rate.

I asked the question no one else would, and I found an answer.

It's why I say I don't do "Leadership Development" anymore, I help others become "Legendary Leaders".

When you ask questions that others ignore, you learn things that others never actually understand.

While they continue to sit in the industry's mediocrity, you have the opportunity to stand out.

➼ Be Different

I have been in different groups with "stand-out" coaches, but I noticed something odd.

The vast majority of coaches said the exact same things.

It was like looking at copy machine running over, and over, and over, and over again.

So, don't say what everyone else is saying.

The truth is, there is a high likelihood that if everyone is saying the same thing, it's actually not true.

I have seen this over and over again, both in my industry and in the industries of my clients.

When most businesses fail within 10 years (96% of them), and 96% of people say the exact same thing - it's easy to see that something is wrong.

So ask yourself within your industry, what can I do differently?

What is no one else saying?

What is no one doing that actually works?

Sometimes, doing something even just "slightly" differently will make you stand out significantly.

➼ Do It Your Way

Most of the time, people will tell you that the only way to succeed is to do it "their" way.

The truth is, that is a lie!

Are there "some" similarities across different businesses and leaders?

Sure there are.

But the vast majority of the time those similarities are only a "small" part of what makes someone successful.

What tends to make Leaders TRULY successful is that they do things "their" way.

They work with their strengths, they communicate in their style, and they lead in a way that makes sense in their industry for their customers.

They don't do it like their competitor, because they AREN'T their competitor!

What works for them likely WON'T work for you!

There might be certain similarities, but what makes you stand out is YOU!

Only when you are completely yourself will others truly see your value.