How to Get Customer Feedback

Every time you get off your uber drive remember the driver wants you to rate the experience? Every time Amazon delivers your product or you get your food delivered from your favorite restaurant do they constantly urge you to give feedback or rate their service? Attracting customers is necessary to grow and expand the sales and growth of your brand. But, there are some equally important things, retaining your customers, creating a strong impression on them, and acquiring more customers who are readily willing to avail of your service. To do this, you ought to collect feedback from your customers efficiently and appropriately.

Customer Feedback and suggestions for your upcoming product:

Time to pull out trends! This is a significant yet rarely used strategy. This is a mind-blowing idea and the predominant factor that enables you to satisfy the customers. These methods involve enquiring and soliciting suggestions from the customers before or during the design of a product. . It is highly advantageous as it is cost-effective. For example: If you are designing a skincare product it is wise to ask suggestions and analyze the user’s skin problems and issues so that you can come up with an efficient product.

Net promoter score

This is a frolic and interesting way that attracts customers to answer. It is more appropriate to ask for precise, preferably one-word feedback. You may pursue the buyers to describe your products or service in a single word, question them to share one feature of your company that makes it unique, or share one feature that is yet to be improved or included. An alluring way to capture the customers! Net promote score comes(NPS) under this category where only two prime questions are posed. Example: How likely you would recommend this for a friend? Why? One of the top brands in the world, APPLE collects their customer feedback through NPS, in which the user rates their product on a scale of 1 to 10. This is an evident example of how significant and effective this method is.

Aiming at a larger crowd

Social media is the best platform to gather a lot of reviews which might result in a gold mine of data that might be the sublime factor that helps companies to improve and develop. Social media like Facebook, Twitter, Instagram, youtube are some of the platforms to get started with. Example: creating an Instagram poll. It is perfect for getting generalized feedback from a larger crowd that resonates well with potential leads. It provides you a large volume of data and a swift response. DELL is a trusted and commonly used brand when it comes to laptops. They have completely understood the necessity of collecting customer feedback and have a developed a website only for receiving and resolving customer feedback and queries.

Personalized feedback

This comes in handy when you want personalized feedback. Making phone calls, sending personalized and mailing customized feedback forms to the customers comes under this category. It provides very authentic information. Another supreme tip is to recognize and appreciate the feedback of the customers along with their names when the features are enhanced or modified by the buyer’s feedback or review. It is beneficial in Leveraging the detailed and elaborated data provided by the individuals, raising open-ended questions, ensuring customer satisfaction and improvement. The best example is UBER, every time they deliver their passenger they request the passengers to take a moment to rate their service to analyze if the customers are facing any difficulty or security issues while traveling, which helps them to improve their services and keep it customer-friendly.