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HOW TO GENERATE LEADS THROUGH SOCIAL MEDIA?

by priyanka kale 9 months ago in social media

Before talking about lead generation, let’s first know what leads are. Leads are basically potential customers who are interested to buy a company’s product or services. These customers are the ones who provide their contact information.

HOW TO GENERATE LEADS THROUGH SOCIAL MEDIA?

Before talking about lead generation, let’s first know what leads are. Leads are basically potential customers who are interested to buy a company’s product or services. These customers are the ones who provide their contact information, which one can be used to follow up with more information. Once the information is collected, it is then transferred to the sales department team to engage with them using custom-made content marketing programs.

One of the biggest benefits of lead generation on social media is about the possibility of focusing on high quality leads through advanced targeting. It means to improve the quality of leads is extremely important for B2B businesses. We look at few tactics on lead generation using social media as a source.

Provide Special Offers

We all love freebies, don’t we? So why not consider offering giveaways on social media. These are types of campaigns where people enjoy sharing on their social channels. It is a great way to capture important lead data by including an entry form. Once the form is filled, make sure to allow a way for the new, or regular members to share the offer on their social channels. In this way, participants can spread the word on the offers provided by you or your business with their own community, and help you to continue building relationship with many more readers by engaging and acknowledging their posts.

Referring a Friend

Referral campaigns can be a bit tricky, but if done correctly, it can be a great way to attract new followers. Most buyers buy products recommended by their friends and family, hence, referrals are a great way to generate leads. With the help of social applications, mixed with the right marketing automation platform, referral campaigns can be easily set up which can extend across major social media platforms, allowing businesses to grow their customer base. Shared messages include a special link, where the response rates can be measured, therefore in this way businesses can track the campaign progression and effectiveness and understand how prospects are helping to get work done.

Hosting a Tweet chat or Live Stream

Having a live conversation to directly interact with your followers is a great way in engaging them in real time. Live chats can give you the edge over your competitors by answering questions, gathering feedback and generating awareness about your product or brand. You can also increase your traffic page by taking participants to exclusive contents, landing pages, lead management software, etc.

Using Facebook Custom Tabs

A business having a Facebook page is a great way for lead generation on social media. According to a study, American millennials who follow brands on Facebook, 66% users do to get discounts and coupons, and 37% users do so to participate in contests. Hence, discounts, coupons and contest are great to generate leads on social media for many businesses. Most of the standard Facebook tabs like About, Events and Photos are used by businesses with a Facebook page. However, only few businesses use the custom Facebook page tabs, which can be a great way to offer contests and offers in order to generate leads. Working with a developer can help a business to create custom Facebook page tabs from scratch. But if you are someone who has no idea on coding or who doesn’t know about social media lead generation software, there are plenty of Facebook page apps that will help you to create custom tabs.

These are some of the techniques you can use for lead generation through social media. Hope this helps you and your business.

Browse more articles by Kaizen Design Studio: PAID SOCIAL MEDIA CAMPAIGNS: FACTORS TO CONSIDER TO REACHING AUDIENCE

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