How Native Advertising Strategy will Increase Your Business Faster

Native advertising is a form of paid advertising in which ads are seamlessly integrated into the overall design of the host site. Naturally following the user experience to make it look like part of the site, rather than having an external element. So, what is native advertising? Because so many media professionals question the real meaning behind the buzzword "native advertising", here you will find that opinions about.

Native Advertising Examples

Bottom line: all native ads are clearly labeled brand messages that look and feel like natural content. Some of the largest media companies in the world use native ads to monetize their sites. In fact, it was social media companies like Facebook, Twitter, and LinkedIn that pioneered native formats. Leading publishers are also increasingly turning to native models to increase their advertising revenue. Many of these leading publishers use native ad platforms and technologies to power their native ads.

Types of Native Advertising

Native advertising is a broad term, some would say too broad, with many definitions and categorizations. Generally speaking, you can rank native advertising in paid search units (Yahoo, Google, and Bing), IAB standard native element units in ads (which essentially runs a content style ad in a banner placement), units of content recommendation. Content recommendation units are those related content units found at the end of articles.

Feeds are the most effective way for brands to distribute content because the goal of the feed is to show the right content to the right people at the right time. Be it from a news source on the other side of the world or promoted content from a brand for native advertising.

You also have In-Feed Native Ad Units

In a media landscape where consumers are bombarded with thousands of posts every day, there is a lot of competition for time and "eyes." Add to this the ubiquity of online connections, via smartphones, tablets and desktops, which represent myriad engagement opportunities for brands, and it's easy to see traditional forms of native advertising fading away and becoming less effective.

Native advertising growth

To be successful, brands must have something worth offering. Disruptions in user experience are rarely rewarded. At best, they are ignored and therefore irrelevant; At worst, they can really hurt your brand. To be successful, brands must start thinking like publishers, offering their customers interesting and valuable content that they want to consume and share.

Instead of being rewarded for 'screaming louder and longer', which is the traditional reward for spending a lot of money on marketing, to be successful today you have to use creative techniques to earn that reward. And this is exactly what the native does. If you browse the Internet, you will find that opinions on the definition of Native advertising vary widely. On this platform, many contributors have written on this topic.

Some people believe that streaming ads on Facebook, Twitter and other social media platforms are considered native ads. We disagree with this view because we believe that native advertising must be continuous and valuable content. This is usually not the case with streaming ads. Native advertising is a kind of paid advertising in which the advertisement matches the form, feel and function of the media that appears.

Brand and Publisher Partnership

Usually, this kind of native advertising is purchased directly by the publisher’s brand, for example, to the New York Times; or the brand’s digital agency may contacts the publisher on behalf of the brand. The key thing to remember is that they are point-to-point relationships. Reservations are made with agreed expenditures and are based on the order of insertion, usually a large number of blocks are reserved for the creation of the actual local content itself. In addition to publishing the content on the publication's website and/or other digital assets.

When publishing a local ad for a publisher partner, the preview of the ad is usually located in the local ad unit on the publication website; say a homepage, category page, or article page. The preview usually looks like a preview of any other form of content on the website—for example, it will have a title, description, and thumbnail. But it will also carry some tags so that readers know that the content is actually an advertisement. Most of the content created by publisher partners is tagged with "sponsored by" or "promoted by" or similar forms of disclosure.

Proponents believe that this publisher partnership-style native advertisement is the only real native advertisement that should exist, because you want to make sure that the position, look and feel of the advertisement itself are like the surrounding editorials on the site.

But it is very important that the local advertisement also uses the same language, tone and content style as the surrounding content, because it is also created by experts in those publications, who are good at creating the correct tone content for the audience.

In-feed native distribution / Native display

This category of local advertising may be an area that requires further explanation of all categories in the category grouping. This is the style of native ads and can easily be ignored or classified into other categories. Still not fully understood?

For full disclosure, this is the category of my company Adyoulike. Therefore, this is the category I know best. In fact, like my colleagues and a few people who work for competitors, this is the local category I helped create. Little by little, integrate new native ad units in Europe, the United States, and the world’s publishing areas on a publisher-by-publisher basis.

From its inauspicious beginnings, this type of native advertising is now expected to generate billions of dollars in advertising revenue each year. It is already a key part of the digital revenue of some of the largest publishing groups in the world. Therefore, feed native distribution needs to belong to its own category, separate from social media native advertising and other major native advertising formats. They are customized local ad units that can seamlessly fit the publications that appear on them.