How Do We Turn the Pandemic into an Opportunity to Grow and Grow?

A year ago we would not have thought that the world would change so much in such a short time. Our lives have changed, we live differently. Business is changing, and some are struggling to survive.

However, during this period some entrepreneurs grew even more. Others have prospered. This is because, with the challenges posed by the pandemic, we also have major opportunities that we can use.

In this article, I will talk a little bit about how you can build your personal “leader” brand in these unprecedented times.

Invest in your education

It may seem like it’s time to work harder and cut back on spending. Maybe that’s okay. But this crisis will pass, it’s just a matter of time. There were some even more difficult ones (just think of the Spanish flu from 100 years ago) and they all passed. And at some point, after the crisis, another period of growth will come.

When this crisis is over, those who have invested in their education will benefit. And a great time to do that is right now during the crisis. Read, start a course, hire a coach or find another good way to invest in yourself and your education. You will be satisfied later in the years when this education will be useful to you.

Learn to communicate online

The coronavirus pandemic has highlighted one thing that was already obvious: that the future is increasingly online. I took advantage of this situation because I had already developed several online channels (blog, podcast, social media, newsletter, webinars, etc.). So did those who had already embraced online communication channels.

Others, who were mostly offline, suffered the most — and I know a few cases of pandemic bankruptcies myself. But that can be corrected. You can learn to communicate online and you can learn to communicate with your customers and collaborators more online. Start by putting this on your list of priorities.

Focus on your mission

Another thing we can do in the next period is to focus on our mission. Or that of our team. To do that, we need to define our mission.

If you do not have such a thing, you can start by thinking about what you want to do with your life and gradually make a “mission”, how we want you to live your life, in which direction you want to go. If you find it difficult and do not know how to start, I recommend the book How will you measure your life? by Clayton Christensen.

Create value

Whatever we do, long-term value creation is one of the most possible approaches. That is, to generate products, services, and content that are of real help to others. Which creates added value.

Most simply it can be through a blog, a podcast, or a Facebook page that helps people interested in certain topics that you know. This way you create value and build a personal brand at the same time. Which will later help you in promoting the services and products you offer.

Remember that the game is long-term

Or, in other words, it builds in the long run. Simon Sinek’s excellent book, The Infinite Game (which I recommend, by the way) explains why the only strategy that matters is the long-term one. That means creating a longer-term vision of what we want to achieve.

By being stuck in short-term tactics, we fail to see the opportunities that lie ahead and take into account the challenges of an increasingly dynamic world.

Take time to reflect

Periodically I usually spend time reviewing my mission, my goals, where I am, and where I am going. It is a time when I think if the direction I am going is the one I want if it represents me if it is beneficial for me, and what I should change in the future.

You can set aside 1–2 hours a month for that or a few days a year to isolate yourself somewhere and reflect on your life (Bill Gates does that). It is also a custom used by Tim Ferriss, Warren Buffet, Oprah, or Simon Sinek.

Or you can work with a coach to help you.

Take the initiative

And, most importantly, take the initiative. Start with the first step. Try something, test it. Try something new. It can be harder at first. But as we move in the desired direction, it becomes easier for us to keep moving and “navigate” even in difficult times.

And by the way, a very important aspect to grow in the long run is to have someone by our side to accompany us, to help us create a strategy. And let’s review it regularly with the help of a coach, preferably someone like

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