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How content producers on social media get taken advantage of

Ripped off

By Ian SankanPublished 10 months ago 5 min read
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A hundred thousand dollars. You could think that content creators and social media celebrities have it created in the shade, and you'd be correct since we're referring to the one per cent of social media. Still, as is frequently the case in the world of the Arts, content creation is a worldwide of haves and have-nots. That is how much you could get paid as an Instagramer with one million followers on the app if you collaborate with a brand to do a sponsored post. Not bad, huh two hundred? You're mistaken if you believe that social media sites such as Tick Tock, YouTube, LinkedIn, and Instagram Facebook pay creators. Most artists struggle to make a living, making less than $30,000 annually. When a company or business addresses an influencer and says, "Hey let's collaborate and advertise to your audience," that's the bread and butter of where many creators make their money, but brand deals are difficult to obtain. It would be best if you were extremely popular. It would be best if you also had an engaged audience. I currently have over sixty million views on tick-tock, and the app has earned me about eight hundred dollars. I've examined hundreds of these contracts, and it consistently appears that creators are agreeing to unfair contractual terms. I'll provide a few instances. Another deal allowed the brand to access their social media accounts and delete posts, add posts, and transmit messages, all without the Creator's permission. This is comparable to me allowing you to return to my car and handing you the keys as you get out. Then there's this annoying little term called indemnity. One producer signed away their licence to make any additional content always after signing a deal ending their career. In the world of brand deals, we have a David and Goliath story where brands have all the influence and authority, and fancy lawyers and creators don't. But if you think that's bad, I have some worse news because if companies are Goliath in this Tale, then social media sites such as YouTube and Facebook Ins are David. Coca-Cola may go after me for all 10 million of those dollars even though I only got given a thousand dollars from that deal. "Tick Tock" LinkedIn they're God they run the Creator world they can artificially boost a Creator's video make it go widespread they can delete and remove a Creator's account with no reprisal or recourse for the Creator and end their career since social media is an oligopoly if you want to grow as a Creator you have no preference but to use these platforms nothing I said is strictly illegal in part because we barely regulate these companies they're notoriously bad at taking down fake or fraudulent accounts claiming to be other people they don't do a good job governing hatred or bullying and they don't care about the mental health of our kids or of their users they will feed individuals whatever it takes to make as much money as possible and money they make billions and billions and billions and billions of dollars these businesses are making off of the backs of content creators on YouTube Facebook LinkedIn Instagram content creators videos and posts are obstructed by ads creators see basically none of that money so these platforms which are fancy middlemen among the Creator and the creators viewers are taking in nearly all of the profit doesn't seem very equitable when the Creator is the one putting in all of the Blood Sweat and Tears to offer their content to life but let's take a step back why ought to we good care so what if social media influencers are being ripped off and the platforms aren't open is this really a problem and if it is how do we solve it well I think it's a big problem What works today won't work in ten years as the globe just gets older and more dependent on technology. We must pay close consideration to what content creators are expressing and how they receive treatment because content makers use social media to disseminate a message, stand for a cause, start a company, and share a hobby. They are the pioneers of the digital age, resulting in and creating groups around content that are as varied as anime. Freedom of speech and online activism are rising, misinformation campaigns are ongoing, and digital terrorism is still a problem. physical health, mental health, and speeches in politics. They are in the current age. Community organizers and administrators when we protect them we safeguard their groups we protect representation we protect artistic conveying and when they lose we all decrease in we all lose because when individuals can't provide to enter the field their statements don't get heard by other individuals in the digital world we lose since when they can't afford to keep their communities those groups dwindle and as these developers Fall by the wayside we provide more room to businesses and institutions that currently have like a Stranglehold on our Collectively dialogue on top of that you keep going to give authority and authority to social media firms that have made obvious time and moments again that they do not concern about the bigger good as a lot as they do causing as much money as feasible after all LinkedIn as well as Facebook aren't special since they make a lot of revenue for investors they're special since they allow me to interact with people in the real universe but via the internet Tick Tock and YouTube enable me to share a curiosity in a hobby with somebody from throughout the worldwide at its core social media is a connecting encounter and a human one but we can't disregard that it's so frequently the the event that the content creator is the an explanation that we have a thing to bond over we need administration to govern social media we require to propagated the word that developers are being sliced off in their constitutional agreements we require platforms to offer more earnings and more assets for creators and we need to promote creators how we can participate with the ones we follow promote their enterprises and listen to their concerns In the digital age, community formation is led by content creators, and if humanity is to flourish alongside the internet, we must safeguard them while they create.

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About the Creator

Ian Sankan

I am a writer with proven writing ability in various fields. I consider writing a passionate career and a platform through which I extend my intellectual ability.

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