Highly Profitable Freelance Writing Careers

Freelance writing is a broad category that branches out into many different fields. If you are a freelance writer, there are many freelance writing opportunities available to you. With the digital industry exploding, there will never be a shortage of demand for writers.

At the beginning of your writing career, you may not know exactly what you want to focus on, and that’s fine. But later as you gain more knowledge and skills, you may decide to focus exclusively on one area or specialty.

As a writer, there are many areas of writing you can explore. Here I’ll share with you two highly profitable fields that you may want to consider. You may want to look into each and see which one suits you best.

Content Marketing

Content marketing isn’t the same as content writing, so it’s important to make a distinction between the two. In content marketing, you tap into your target audience’s needs and wants. Then, you’ll create specific content for that particular audience.

Content marketing is a highly profitable field. An average content marketing salary is $52, 206 a year.

Businesses use content marketing to attract attention, generate leads, and increase brand awareness and online sales. And the way they attract their loyal customers is by creating and sharing valuable content. This not only helps businesses add to their credibility but also helps them build relationships with their customers. This way customers are more willing to purchase products or services with the company they trust.

To be an effective content marketer requires a continuous marketing strategy. Once you identify the customers’ needs, you can create and present content in a variety of ways, from email newsletters, question and answer articles, videos, white papers, e-books, case studies, infographics, and podcasts. The possibilities are endless.

Copywriting

If you enjoy writing, copywriting may be another field you would want to explore. Like content writing, it’s a lucrative writing career and has a high earning potential. On average, copywriters can make anywhere between $25 to $35 per hour. The average salary of a copywriter in the United States is $52,744 per year. Some copywriters can even go up to 6 figures.

It’s important to realize that copywriting is totally different from other kinds of writing. The style of writing is in no shape or form similar to academic writing.

Copywriting is writing used for advertising and marketing. The written content comes in a form of sales copy that aims to raise brand awareness and persuade people to take some form of action — to buy a product, sign up for a course, etc.

Copywriting is all around you — just open your mailbox or look at a catalog and you’ll see promotional text for various products and services.

The best part about copywriting is that you don’t need a fancy degree to learn the art of copywriting. You can learn it yourself as you go or take a course online. If you’re wondering what course to take, I highly recommend that you take the Ultimate Copywriting Crash Course(affiliate link). It’s one of the highest-ranked courses on Udemy and Skillshare and it delivers on its promises. It’s also reasonably priced.

The Takeaway

Freelance writing is a broad area that branches out into many specialties. If you are a writer, there are many opportunities to make money.

Two of the most profitable writing careers within the writing industry are copywriting and content marketing. If you go into either of these areas, you can earn a substantial income. But before you do that, make sure the field you choose aligns with your interests. Once you figure out what area you want to focus on, you can take it from there and start acquiring more knowledge and learning new skills within your field.