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Google Targets To Expand Their Mobile Market With All-New Pixel 7

This article explains about the Newly launched pixel series and Google's plan to capture mobile market.

By Sara WilsonPublished 2 years ago 4 min read
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A small firm begun by two young men from Stanford University way back in 1998 has become to be one of the most influential and dominating tech companies in the world. The journey goes strong for over decades with both failures and successes throughout time. The consistent efforts and innovation they have introduced to their respective field have made them thrive and grow much faster than their competition. Their products have been the trendsetter in the field and way beyond their competition. Google Maps, Google Drive and a myriad of others are examples of the concern.

Journey Of Google Pixel

The firm entered the hardware market with its Google Pixel products providing electronic gadgets from laptops to smartphones in 2013. Considering mobile devices, Pixel & Pixel XL was their first product in the market launched on October 4, 2016, at the #MadeByGoogle event. The product got mixed reviews and was average in the market. Since then the firm has introduced new products at regular intervals and had consistent growth in the market. The products were totally focused on updating the previous versions of Pixel mobiles. Their latest release Pixel 6 had a very good response and had a good sales ratio which depicts consistent growth on Google’s end.

Grand New Pixel 7

Google has always had a special concentration on their Pixel products. As the next step, The firm has come up with their next generation pixel device named Google Pixel 7 launched recently on October 06, 2022. The series comprises 2 models — Pixel 7 & Pixel 7 Pro. The specifications and features have excited the buyers as it comes with 6.32 inches full HD + OLED display having an amazing screen resolution of 2,400 x 1,080 pixels and a 90Hz refresh rate that gives us a mesmerizing viewer experience that is most suited to watch a movie or play a game. It comes with dual SIM(Nano + eSIM) and has an IP68 rating making it dust and water resistant. The dimension of the model measures 55.6 mm x 73.2 mm x 8.7 mm (height x width x thickness) with more or less 197 grams in weight. The device is equipped with Google’s very own 2 chipset called Tensor G2 chipset — a 4nm chipset with 2 Cortex-X1 cores, two Cortex-A76 cores and four Cortex-A55 cores that allows us to have a flawless experience when accessing various apps at a time. It is housed with a Li-Ion 4355 mAh non-removable battery with 30W fast charging support. Considering camera, It is equipped with a dual camera setup, the rear camera has a 50 MP primary sensor with f/1.9 aperture and a 12 MP ultra-wide angle lens with f/2.2 aperture along with Dual-LED flash, Pixel Shift and many other features while the front end is provided with 10.8 MP camera with f/2.2 aperture making it perfect for selfies and video chats. The model is provided with comfortable basic 128GB internal storage along with 8GB RAM. The mobiles come in Obsidian, Snow & Lemongrass color options. Pixel 7 Pro is even more updated with a 6.7 inch display along with 1440 x 3012 pixels LTPO Display. The device is provided with an extra camera with 48 MP telephoto lens and is loaded with 12 GB RAM.

Google’s Growth In The Mobile Market

Apple the giant in the mobile market has recently launched iPhone 14 & iPhone 14 Max Pro that has a strong demand in the market even though there is criticism that the product has no much difference from iPhone 13. On the other hand, Samsung consistently pours new devices into the market at very short intervals and has their set of strong customer base. The mobile market is already saturated with these two brands having a strong hold over their respective audience namely brand-conscious people who always opt for iPhones and Samsung entirely holds the Android space. Google has entered this saturated market with their Pixel lineup. Even though they are the giants in the tech field. It was a very tough journey for them in this mobile market race. They have seen setbacks at the beginning of the project, But their strategic approach and adoption of the needs of the market have gifted them with gradual growth in sales. In fact, The sales of Pixel 6 have crossed the number of combinations of both Pixel 4 & Pixel 5 as an effect of utilizing their own chipset designed specially for Pixel mobiles. This boosted the sales and created their very own set of audience. The firm is excited about the launch of Pixel 7 which is expected to reach heights in sales. Google focused on making specialized products with their own chip sets and having a greater exploration of AI space too. Google is very eager to become one of the giants in the mobile market too. They are strategizing and working on marketing methods to make people aware and understand its specialties making it stand out from others and expand their mobile market.

Google has always been a trendsetter in any product/service they provide us. The mobile seems to be promising as far as the specifications are concerned. Check out the mobile phone in the best mobile stores near you. Trustworthy sites like ThreeBestRatedⓇ will be helpful in finding the best one in your vicinity.

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