GLOBAL AND LOCAL SEO

Every business today is competing for search engine rankings by using the best SEO practices It is very important to follow adequate practices for your businesses to rank on Search engines and generate revenue. You can perform either Local SEO or Global SEO depending on your objectives you want to achieve from your business.

Understanding the major differences between Global SEO and Local SEO will help you to follow the best procedure to meet your goals. Global SEO is fighting for the top spot on Google’s first page competing with billions of websites on the web. While Local SEO is competing within your targeted area and gaining the attention of your local customers.

You need to first define the goals you want to achieve through your business. If your goal is to sell your products worldwide, you might opt for Global SEO. While it is very tempting to sell your services across the globe and generate huge revenues, you need to keep in mind the competition you will come across. If you can efficiently sell your products to people who cannot come to your door on time and have the best practices to carry out the process, you can easily go with Global SEO.

But if you have a physical store, you should perform Local SEO. It will not only provide less competition but also give you an advantage of the big companies. As the growth of near me searches (local) has increased by whopping 900% in recent times, it is no secret local SEO benefits as it gives you customers who are then and then ready to buy services from you. In fact, large section of local people visits the store within 24 hrs after searching for local business.

It is therefore in the best interest for you if you want to achieve growth of your business targeting a local area. Local SEO is best for small businesses that are concentrated in a particular city/locality. If your efforts are to reach a global audience and sell your services without any hindrance, Global SEO is the best suitable practice for you.

Your Global SEO efforts can also help your local SEO strategy if followed the right path. You can put in your location-specific keywords in your content and also your introduction which will help you to rank on Local SEO also.

But to be on a safer side, choose either of them as Google will then probably be confused whether to show your business on global search or local search. This will, in turn, lead to lower rankings on Google and ultimately no profit.

FINAL WORDS...

It all depends on the objectives you want to achieve to decide what type of SEO practice is best for you. Having a clearly defined strategy will help you to follow the right practice and achieve your desired results. Global SEO practice is best suited for e-commerce and digital products businesses while Local SEO can help real estate, health services, home and repair services and many more.

This blog has been already published on Yodigitalmarketer.com