Get Creative With Custom Table Covers: Print Your Way To The Top In The USA!

Marketing is one of the most important aspects of any business, it helps you reach out to potential clients and create brand awareness. These days, more and more companies are investing and focusing on digital marketing through online advertisements, this emphasis on digital marketing has created small yet significant vacancies in other forms of marketing such as physical marketing. Physical marketing involves reaching out to people via banners, newspapers, magazines, etc.

One such medium of physical marketing is custom table covers. These table covers can simply turn the tables for you in marketing by creating a lasting impression on anyone who sees it and they even attract a large number of clients. Clean and lustrous table covers combined with aesthetic graphics and colors can change the way your brand is perceived by people. Visitors will be gravitated towards your business by simply seeing a tablecloth that appeals to their eyes. If you are looking for the best platform to buy custom table covers in USA, look for none other than Banner Sign World. Their wide range of materials and designs is perfect to elevate your brand’s image in the masses. Let us jump in and understand how we can use vibrant table covers to draw exponential traffic.

What Are Tablecloths?

Table clothes, also known as table runners or covers, are simple coverings for tables that can be used to promote businesses at a number of social events. Traditional table covers are usually plain in color and design, however, with customizations, these table covers can be made to bear the logo and crucial details about your business. These table clothes provide all of the necessary information effortlessly, in just one glance of the viewer. You can improve the quality of these covers by combining various elements of design and color.

Now that we know what table clothes are, let us look at how they contribute towards the growth of our business which can help us decide if they’re actually worth it.

1. They attract potential customers subconsciously. The color of your tablecloth plays a key role here. Before visiting a particular stall, people tend to judge all of these stalls on the basis of their appearance to try and understand which one is worth their time. When you pick a table cover with subtle color schemes and graphics, you win the edge over your competitors by simply making your stall more attractive. To further extend this advantage, you and your team can dress in uniforms that resemble the color of the cover, this makes the visitors perceive your brand as professional and amicable.

2. Delivers maximum information in minimum time, effortlessly. Your table cover contains two of the most important representatives of your brand: the logo and a tagline, which can be your vision or purpose. People judge and understand your brand first on the basis of your logo and the tagline and then consider the other details. To create the best first impression, it is important you design an informative and aesthetic logo along with a short but precise tagline.

3. Creates brand awareness. Not everyone who sees or visits your stall will become a customer of your business. But, these same people could pass on the word of your business to their close ones who could be your customers in the future. Basically, table covers reinforce the concept of word of mouth.

Where To Use Your Brand’s Table Covers?

You now have the knowledge of what tablecloths are and how they can help us, but where we use these tablecloths also plays an important role in determining their efficiency.

1. Fundraisers

Whenever your company can host or attend a charity fundraiser, table covers will help you attract a large number of people to your table. This increases the chances of you meeting interested visitors who would go on to become your clients. These social events also allow you to take a look at your competitors and understand where you stand against them, such insights can help you improve on a regular basis. Fundraisers are also attended by investors and sponsors who can play a pivotal role in your business’ progress.

2. Exhibitions

These events are well known for their diversity as brands of all sectors are present in these exhibitions. The number of visitors attending these events is significantly larger than those in fundraisers. More brands mean more opportunities for you to gain insights into the latest trends in the industry and how your company can surf the tide of these trends.

3. Pop-up shops

Pop-up shops are similar to exhibitions except they last longer and might not involve multiple stalls placed contiguously. This will allow drawing all the attention toward your stall. Another advantage of this medium is that you can use social media to invite a large number of people who will be interested in your business. These shops allow you to demonstrate the services of your business and create stronger brand awareness.

4. Local fairs

These fairs are small-scale events held in local community grounds or auditoriums. These are usually organized for fun and amusement but you can use the opportunity to spread brand awareness and attract clients by word of mouth. By sponsoring small game stalls, you can maximize your reach among people your brand to the active constituents of the population, young students and people are the most important part of your target audience.

5. Seminars and career events

Various institutes conduct seminars and career counseling events for students from all backgrounds. This allows you to present your brand to the young population. The youth is a crucial part of the target audience of almost all businesses.

How To Get Creative With Your Custom Table Covers?

1. Design

The design of your table cover includes your logo along with the color scheme. You can use simple design theories to use colors that make your logo stand out in the eyes of the people. Visitors perceive attractive as usable, the more attractive your table runner is, the more usable it appears to the people.

2. Size and shape

This is the second most important factor to consider. A cover too long will be very difficult to organize and a short cover can degrade the appearance of your stall. The size and shape of the banner must perfectly fit the dimensions of the table in order for the design on your cover to stand out.

3. Fabric

The fabric has a direct relation with the appearance of your table cover. For example, a silky fabric would reflect more light thereby ruining the appearance but it comes with low maintenance. Cotton or woolen fabrics, on the contrary, have higher costs of maintenance but they drastically magnify the authenticity of the logo and the colors.

4. Price

The price might not be a concern for businesses that are performing well and generating sufficient revenue. But for small-scale businesses and start-ups, managing to get the best cover out of their budget is very important. Thorough research must be done on the various options available and they must invest their money in covers wisely.

5. Maintenance of the table cover

As discussed in the fabrics section, different fabrics require different levels of maintenance. Similarly, large covers or covers with diverse color schemes require more care than those with a small size or fewer colors. If the cloth is maintained properly, it can last longer and compensate for its cost and maintenance.

Different Types of Covers Available

1. Fitted

These table covers are simple and their dimensions are precise to fit perfectly onto the table. They have a simple appearance and are designed with fabrics that do not promote the formation of wrinkles. They are simple to use, low-cost, and hence the most preferred type of table covers.

2.Stretchable

These table covers are similar to the fitted covers but their assembling and disassembling are more convenient. They also provide a better and more modern look to the stall than the traditional fitted ones.

3.Full color

These covers, as the name suggests, are fully colored. These are a great option if you’re wanting to use a monochromatic color scheme and they also make the logo stand out more effectively.

4. Round

These covers are specially designed for round tables. These covers are amazing choices if you have vacant, round side tables lying around. The more visible your brand is, the more reliable it appears.

5.Throws

These are simple, long covers that are thrown over to cover the entire table, from the top, all the way down to the ground. These can be of great use if you are using the space below the table to store extra materials.

Conclusion

In this blog, we have covered everything from their design to their usage and types. Table covers are multipurpose and versatile media for actively communicating with the audience through visuals and graphics. If used and maintained correctly, tablecloths can be a great investment in the long run. Tablecloths deliver your message efficiently and effortlessly.

By implementing psychological effects like The aesthetic-usability effect, which states that your brand is perceived as more usable if it appears more aesthetic, along with various color combination schemes; we get to create covers with the intention of not only attracting visitors but also converting them into clients before they even walk up to our stall.

If you are looking for custom banner printing in USA, we recommend you to check out www.bannersignwworld.com for amazing and diverse customization options along with fairly priced materials and shipping options!