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Five Things to do BEFORE Inviting Friends to your Facebook Page.

by Erica Roberts 5 months ago in social media

How to set up a Facebook page for your business when you don't know where to start.

If you have read my article Five Things to do Before Setting up your Facebook Page and followed all of the recommendations, you are either ready to create your business page or you have completed the setup process with ease. Congratulations! Now what? Facebook will suggest you begin inviting friends to like your page, however, I am going to stop you right there with an important question.

Is there content available for your followers to view and engage in right now? If not, you are basically inviting them to an empty page with hopes that they will return. That is no different than if you walked into a place of business only to find no products, no information on services, and no one to greet or assist you. Would you want to come back? Exactly. So give your invitees at least five reasons to not only like your page but to return and also share it with others.

1. Create a photo album highlighting your products or services.

People appreciate visuals. What would Facebook be without photos? Use this opportunity to show your followers what you have to offer by creating an album of new products, best-selling items, or seasonal brands available for a limited time. If you have a boutique, pop-up shop, or vendor booth, post pictures of your fabulous space. Creating albums is easy. Simply click on Photos and then Create Album. From there you can give it a name, add your photos, and include captions with product descriptions. If you are feeling really adventurous, post a video showing your product line or place of business.

2. Post about a current promotion, sale, or giveaway.

Customers always appreciate a good deal and once they know as a follower of your page, they can be the first to learn about sales, promotions, or fun giveaways, they have a reason to keep coming back. In my previous article, I mentioned Canva as a great tool for creating graphics for social media. You can use this resource to design an eye-catching post to share your latest promotion.

3. Share a funny meme, an inspirational quote, or an engagement post.

Believe it or not, every post on your business page does not have to be about your business. Shake things up with a little humor or words of inspiration. Pick memes or quotes that your target audience can relate to. For example, if your customers are mostly moms, memes about parenting and kids will likely be a hit. You can also make a post to get your followers talking. Disclaimer: this can be hit or miss! You may get a reaction or you may get crickets, but it’s worth the try. Some fun ideas for engagement posts are a roll call for people to comment with their home state or country, a challenge to post the {1st, 3rd, 7th, etc} photo on their phone, or to comment with their favorite picture of their pet.

4. Share an upcoming event with your followers.

Are you planning an open house or participating in a vendor fair? Is your business sponsoring a community event? Will you be hosting a webinar soon? If so, use your page to spread the word and invite potential customers to attend. You can do this by either creating a Facebook Event and follow the steps to include the date, time, location, and a brief description of the festivities, or use Canva to design a graphic to promote your event.

5. Post a welcome message!

This is a non-negotiable and must-do before inviting people to like your page! Your welcome message is a way to introduce yourself and your business, to thank newcomers for stopping by, and to entice them to stick around and check out your photos, upcoming events, the latest deals, or to introduce themselves by leaving a comment. See how that works? You can even pin your message to the top of your page making it the first post visitors will see.

Now that you have photos, news, and events to share, you can click on that Invite Friends button with confidence. Your next plan of action is to continue providing content for your followers in order to grow your page. You may have to experiment with different types of posts and how often to post until you find what works best for you. I have suggestions on that as well and will consider adding a new article to my Facebook page how-to series.

*In the meantime, if you found this article helpful, please leave a heart and share it with others on social media. Tips are also always appreciated. Thank you.*

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Erica Roberts
Erica Roberts
Read next: Why Denny's Is the Perfect Starter Job for a Cook
Erica Roberts

Wife, mother, daughter, Southerner, crafter, singer, maybe an actor. Basically, just trying to find my way through this world now that I'm "grown".

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