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build your business with the right team."

by Muhammad Nadeem 2 months ago in business
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build your business with the right team.

The Startup Stories concept is a part of the agency's technology overhaul. To kick things off, the company launched a new technology platform in March.

Fast Company's article reports that StatusToday's continued expansion is part of a strategic effort to capitalize on the decline in newspaper ad sales.

Eventually, the startup plans to build its own technology platform that combines a sales operation and a social network. But in the meantime, the company is using its Snapchat Discover ad platform to drive growth.

Facebook Business

As traditional advertising platforms come under increasing pressure from new entrants in search, Facebook's platform is an important stop along the advertising path for businesses.

Facebook also has other metrics that are important for marketing efforts.

For example, the most recent Facebook release of its user data showed that posts about brands' stores appear in more feeds.

Additionally, these posts appear in more feeds at the top of the news feed. As a result, marketers may want to ensure that their posts are getting equal prominence in the feeds that they choose to push out.

But the metrics are only part of the story. Facebook also provides powerful analytics tools that allow users to see exactly where their ad dollars are being spent.

Consider the tools that are available to Mark Schaefer, CEO of TeamSnap. The firm is a tech firm that helps coaches manage their teams and manage teams from their home.

The organization got a lot of business in 2007Schaefer told Fast Company, "As a marketer, you want to track your return on investment. You want to know how many people came to your store and how many people purchased your products."

But to do this, you need to know how your ads are being promoted. And for Schaefer, the most important tool is Facebook's advertising analytics dashboard, which allows the firm to set targeted ad and measurement parameters.

Another startup, Swarm Technologies, is focused on collecting and analyzing consumer behavioral data.

What the firm is doing is using Snapchat to collectanalyzing data from smart home devices. The firm recently raised $14 million to focus on analyzing what smart home devices customers use, how they're using them, and what products they have bought.

Meanwhile, sales marketingI'm going to take a break from what the millennials think to look at what baby boomers think.

The research firm Adleman & Associates conducted a national survey on attitudes toward Facebook's ads, and came up with a fascinating result.

The firm found that while millennials want to see a lot of ads, baby boomers want them to be personalized and relevant.

Baby boomers also really want companies to give them a reason to click, while millennials care a lot more about their ability to see messages from the brands they care about.

What I learned from this is that you have to build ads that have the ability to capture the attention of the consumer and make the prospect want to make a purchase.

Business leaders are often so focused on what millennials think, they miss important signals from another important generation: baby boomers.

One question that's frequently debated is whether baby boomers will look to Facebook to pay for their online ads.

There have been plenty of headlines saying baby boomers are ditching Facebook, but the reality is more complicated.

For starters, it's not that millennials don't care about advertising.

In fact, they make it a priority.

Millennials have always been a generation that sees advertising as the number one way to market their products. They understand the advertising tools and understand the best practices for setting up ads.

Research that we've done shows that millennials are willing to spend a greater percentage of their time on Facebook than other generations. For example, they often see more ads on their screens at work than baby boomers do.

But, there is a lot more that is being read into this research than what it actually indicates.

After all, other research has shown that baby boomers continue to be a massive force on social media.

According to Pew Research, 71% of baby boomers use Facebook.

"They've likely been active on Facebook for years. Of the generation born in the 1940s to the early 1960s, 61% use Facebook, compared with 42% of those born between 1965 and 1969. Gen Xers are the least active: 61% use Facebook, compared with 55% of those born from 1970 to 1979," the survey says.

What's more, the survey revealed a bigger generational divide when it comes to use of Twitter:

"Baby boomers are more likely to use Twitter, too, with 77% of this generation using the platform compared with 72% of those ages 35 to 49 and 60% of those ages 50 and older. Gen Xers are the most active of all generations on Twitter: 64% of those ages 35 to 49 use the platform, compared with 51% of those ages 50 to 64 and 49% of those ages 65 and older."

And, if you are a business leader that focuses on millennials, one of the things to be mindful of is that while this generation is a priority for marketers, they are the last to buy your products.

To find out more, I went to Wunderman Brand Edge, a digital strategy firm, to talk with Ryan Wark, the senior vice president of digital, and Chad Friend, the chief innovation officer, about how baby boomers think about advertising.

To find out more, I went to Wunderman Brand Edge, a digital strategy firm, to talk with Ryan Wark, the senior vice president of digital, and Chad Friend, the chief innovation officer, about how baby boomers think about advertising.

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Muhammad Nadeem

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  • Muhammad Ahmad2 months ago

    Very nice

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