Black Hat SEO Techniques That Can Ruin Your Site

If we want to rank up our site in the search engine then the first thing that comes to mind is search engine optimization or SEO. SEO techniques are the best way to increase your site’s visibility and ranking. As it’s technically meant to be used for this purpose by using techniques that follow the search engine guidelines and steading increases the ranking of your site accordingly. These techniques are known as white hat seo techniques

But where there is positive there is negative as well. This there are seo techniques that don’t follow the search engine guidelines but can quickly increase your ranking. But there’s a risk. As these techniques are against the search engine guideline they are technically illegal thus you can be banned from the digital platform for these techniques. These kinds of techniques are known as black hat seo techniques.

Now you might be thinking since these black hat seo techniques are so dangerous why would people apply them to their site. Actually, they won’t knowingly that is. It might be done by some rookie to show fast results. This can be a freelancer or someone you know that wants to impress you. Why? Cause seo has become so popular that not only are you able to earn from home online but also get a real-life job as well. In other words, you can create a solid and stable income funnel through this. And for that reason, they might do it to have a steady career.

Or you implemented such techniques without knowing what kind of seo it is. So if you wanna avoid such issues you have to be more cautious about them. In order to help you let me tell you about some black hat seo techniques that you should look out for.

Bought links

We all know how important backlinks are for a site if it wants to be ranked high in the search engine. Now getting high volume backlinks from high da at the beginning is very hard. It requires a lot of hard work to get high da links. But nowadays many don’t wanna work that hard and try to buy links. Which is illegal and can result in you being penalized by the search engines.

Cloaking

As the name suggests this is mostly used to deceive the search engines as well as the visitors. Here the search engine is shown one thing while the visitors are shown totally different things which goes against the search engine policies.

Keyword stuffing

Maybe the most commonly mentioned problem there is. But hate to say it there are still sites that do it. With the recent update of the search engine algorithm sites with a huge amount of keyword stuffing are not only dropping in ranking for their target keywords but also are also being neglected by the search engine.

Duplicate contents and assets

Now, this is an issue that can not only harm your business on the digital platform but also lead to legal issues in the real world as well. As many contents on the web nowadays have copyrights. So using them without the user’s consent is a serious crime.

Hidden links

This is like keyword stuffing just a little deeper. As here you are getting a little crafty by changing the color of the link text or using it as a field that is not visible to the visitor. You might think that no one will notice but search engines do. As they analyze your site to the dot before dividing its ranking.

Final Thoughts

These are just some of the black hat techniques there are many more. Not only are they harmful but also illegal. So if you wanna run a site without the tension of it being banned by the search engines avoid such techniques at all costs.