Best Ways to Make Money on Pinterest

If you are looking to make money online, Pinterest is one of the best platforms to make an extra buck. Pinterest is popularly known for being a highly visual platform with aesthetic images. It has over 400 million active users, making it a powerful marketing tool for small businesses to drive traffic to their websites, YouTube channels, or online shops. If you don’t have a business, you can also make money on Pinterest too.

How to Become a Pinterest Creator

Let’s take a look at how you can get started on Pinterest.

1. Find your niche

Your niche is simply the topic under which you’ll be creating content. It should be a sweet spot between what your interests are and what is popular and profitable on the platform. Popular Pinterest niches include Home & Living, Gardening, DIY, and Recipes. Sticking with a niche makes it easy to attract a target audience and gain more followers.

2. Create a Pinterest profile

Now that you’ve chosen your niche, hop on to Pinterest and create an account. You can create a personal or business account. A business account comes with additional perks of exclusive advertising and marketing if you plan to scale your account in the future. Ensure you include relevant keywords in your profile so it’s easy for your target audience to find you.

3. Create pins

Pins are the images shared on Pinterest. Before you create any pins, you have to do some research. The best way to get good pin ideas is to find relevant keywords your target audience is for in search and also check out viral pins from accounts in a similar niche as you. After this, you can start creating pins for free using Canva.

4. Optimize your pins

Optimizing your pins makes it easy for your audience to find you when they search for specific terms. For each pin you upload, ensure it is fully optimized for a specific keyword or search phrase. Pinterest is a search engine and it is important to follow best practices to boost the visibility of your pins in search.

5. Promote your pins

If you want to boost the visibility of your Pinterest account, especially if you’re new, you can use other social media platforms to your advantage. Instagram and TikTok are great places to start.

Top 3 Ways to Make Money on Pinterest

Here are the 3 top ways you can start making money on Pinterest whether you have a blog or not.

1. Affiliate Marketing

There are a ton of companies on the lookout for affiliates to promote their products. Research companies in your niche and sign up for their affiliate program. Most companies make this process very easy by including a link to join their program in the footer section of their website.

You can share affiliate links directly on Pinterest, and earn a commission when someone makes a purchase through the link. It is important to be transparent with your audience and also follow Pinterest Affiliate guidelines:

• Your pins should be original and add value to your audience
• Disclose pins with affiliate links (for example, by including #ad)

2. Sell your own products

Instead of promoting other people’s products, you can sell your own physical or digital products on Pinterest. Digital products are the easiest to sell because once create them, you can sell them over and over, with little to no work from your end. Some digital products you can sell include:

• Ebooks
• Planners
• Templates

One of the easiest physical products you can sell is branded merch. If you don’t want to handle most of the work that comes with selling a physical product, there are platforms such as Prinitify or TeeSpring that will handle that for you.

3. Get sponsored by brands

Once you have established a following with high monthly views and engagement, you can start reaching out to brands. Contact brands in your niche who have a similar audience to the one you have built on Pinterest to create sponsored pins to sell their products or services.

Once they accept to work with you, you get paid upfront to create sponsored pins. If you work hard on this, brands will keep coming back to work with you and also refer you to other businesses. As you build experience, you can steadily raise your rates to increase your earnings.

Conclusion

Pinterest is one of the best ways to earn extra income online. By using strategies like affiliate marketing, selling your own products, and sponsored content, you can monetize your Pinterest account to make money while you sleep.

The key to success is to consistently provide quality and valuable content that resonates with your audience, keeps them engaged, and inspires them to take action. With persistence, creativity, and a little bit of luck, you can turn your Pinterest account into a thriving online business.

Read my previous article here.