Best Marketing Tip for the Holiday Season to Boost Sales and Engagement

Description: If your marketing strategy is on point for the holidays, you will see a substantial boost in sales. Check our email marketing tip below and make sure you’re prepared for the upcoming holiday season.

It’s no secret that people tend to make extensive purchases during the winter holidays. The figures are pretty impressive for the amount spent in previous years. It’s improbable that the COVID-19 pandemic will slow down sales, so your marketing campaign needs to be up to par. Customers need to be aware of your brand, especially since they are far more likely to make last-minute purchases. At the end of the year, it’s also common for people to research subscription-based services, so brand awareness plays even greater importance. You need to act fast because Book of Dead might also be on their radars, and it might increase their buying power. Without further ado, the marketing tip for success you didn’t know existed.

Analyze Last Year’s Marketing Campaign

Gather and go over with a fine-tooth comb all the metrics you can gather from last year’s marketing campaign. You can see how the trends developed and if they helped your business grow. Equipped with this data, you can set realistic goals and significantly improve the current campaign.

Set Goals

Comparing the previous year’s results will enable you to outline feasible sales goals. The psychological advantage of setting goals cannot be understated, and once established, they allow you to better focus on the customer and deliver the best possible service or product.

Revamp your Website with a Christmas Theme

Businesses that take the time to import a Christmas theme on their website will better engage the customer through an improved user experience. Look into improving your CTAs by adding festive-themed messages. Holiday greetings and wishes can significantly impact your customers and entice them to look into your holiday deals. Another internet marketing tip would be to incorporate mystery promotions with limited-edition offerings.

Social Media Holiday Giveaways

Holidays are about giving and receiving gifts, so you can be confident that your customers will be pleasantly surprised by such a campaign. Not to mention it is a highly effective method of gaining new followers while rewarding the existing ones. Our content marketing tip: get your target audience excited about the Christmas holidays and you will have them draw a link between that feeling and your brand.

Work with Influencers

Many brands focus their entire holiday marketing campaign on partnering with influencers that mesh well with their brand identity. Our digital marketing tip: aim for content that, while sponsored, doesn’t look highly promotional. Simply have them display your products during the festive seasons, and their followers will surely pay attention to this. Exposure is guaranteed, and if you recruit the correct influencers, you might gain access to niche audiences you couldn’t target otherwise.

Offer Freebies

Everyone likes gifts, especially around Christmas. It doesn’t have to be anything extravagant; it’s the concept that matters. For example, Pandora gave away Christmas Ornament with a purchase of over $150. The value of the ornament itself wasn’t that impressive, but it was a limited-time offer that made people feel special.

Holiday Bundles

Analyzing the previous year’s marketing campaign should allow you to find out what products sold well together. Bundles are a fantastic tool that you should implement as they offer better value than if you were to sell a single product. Customers are actively looking for them and won’t hesitate to purchase if the products are paired wisely.

Target Late Shoppers

Not everyone has time to organize their Christmas shopping sprees, and last-minute shoppers are terrified by the idea that their items might not arrive on time. You could leverage their anxiety by offering shopping guarantees. Most brand campaigns end abruptly after Christmas, but there are still shoppers that haven’t had their items delivered on time and are looking to make purchases.

Don’t Ignore Offline Channels

This might appear like a bold marketing tip, but there’s great value to be gained from radio and TV. If your holiday campaigns have been focused on social media, you could access a far different demographic through offline channels. You should also see increases in brand recognition if you go down this path.

Email Marketing Campaigns

Email marketing works excellent year-round, but during Christmas, for example, you will undoubtedly generate more leads if you present them with an exclusive offer. That’s because you can expect customers to “share” the deal with their friends and family, given its perceived scarcity.

Conclusion

If you are trying to develop an emotional bond with your clients, you need to ramp up your campaign around Christmas. Another marketing tip would be to ensure that your campaigns can be easily shared while delivering the best possible deals that make sense financially. The main goal should be to increase brand awareness, and you’ll see impressive results come next year as well.

As always, we’re inviting you to the comments section to continue the topic. These 10 tips are a good place to start but we’re sure that our readers will have many other suggestions as well. Let’ s discuss them in the comments section!

Author’s Bio

Edward Butler is enthusiastic about assisting businesses, especially local firms, in developing a more personal online relationship with their consumers and prospects. While trading and market research is his strong USP, his expertise in finance works like an added charm to his credentials! He is a finance genius!