Andrew Lloyd Beaver PA | Marketing Is Like Flirting!

Andrew Lloyd Beaver PA asks have you ever thought about coming up with an analogy that gives you relation between “flirting” and “marketing”?

Well, we have to, and it does make sense, let that be contact with the person you like or an ideal customer you were keeping an eye on, the failure of not performing well can be overwhelming.

Putting your best foot forward and smiling can only take you so far, so it is important to prepare well.

And here we have few tips in relation to flirting that we hope can relate to your marketing efforts and may lead to better communication:

It's Not All About You:

Just like flirting with someone, people often fail because they are so focused on making it all about themselves instead of making others feel good.

That doesn’t mean you can talk about yourself or your service/product but don’t lead with that.

Focus on how you can provide value to others and remove a few of your expectations, and a side note you may perform better when you have no expectations from others.

This in turn also lowers your chances of fear of failure in your efforts and avoids your need to be an “annoying salesman” who pitches every half hour.

You can apply this while creating and marketing your content for your audience.

Alternatively, you can also apply “the rule of thirds” where you can post something “useful or entertaining” to your audience in the first 2 posts and then advertise your “selling posts” at the 3rd post.

This way you can create a “win-win” during your content marketing efforts.

It can help you bring more awareness to your brand, and reduce your chances of being ignored by your audiences.

"Audiences tend to skip or ignore an account if they are constantly selling them" says Andrew Lloyd Beaver PA.

Take It Slow:

“Hi mam, how you doing let’s get down to business?”

If this sounds too weird it’s because it is says Andrew Lloyd.

We all hate walking down the road and at each step someone selling us something even if that’s the first time we meet.

In this case, this may sound cliché but “Slow and steady wins the race”.

Start by a small talk, ask how they are doing, what issues they are currently facing.

Remember you are here to build customer relationships so think long-term, as with how the company culture and things that are changing around our world’s customers don’t like people who only speak corporate.

According to one report from Statista: 98 percent of the American buyers from all generations looked for agents who were honest and had integrity.

Credibility does play a role behind buying decisions so learn how to earn their trust first.

Listen To The Other Person:

“Hey, what’s your name”, “Wanna grab a drink, sure follow me”, “Let me take your number”

Talking is two-way communication, else it’s a speech and that is wrong for flirting as well as marketing unless you are “public speaking”.

Marketing and its tools like “social media” are not just to say things it is to listen to what your customers/prospects are saying let that be about your brand, your service, or anything else that justifies their needs.

Social media listening can help you by:

1. Understanding your brand image that is perceived by your audience, so you can set good examples and actions.

2. Simplify your marketing by picking out the most active customers on desired social channels.

3. Reduce the chances of getting a “negative brand image”.

The last point needs some explaining, a negative brand image if you don’t already know is when an angry customer “badmouths” about your brand or services on social media says Andrew Lloyd Beaver PA.

This can be easily skipped if your team or you are not monitoring your brand on social media, you can use tools like “Google alerts”, Mention, Twitter search, etc to keep an eye.

Dealing with bad customers is difficult but always try to be professional, empathetic, and have a calm and respected response that can help both parties.

This avoids conflicts on social media which we know can become a disaster and spread like a wildfire.

Over deliver In A Promise:

Lastly, let that be flirting or marketing you can’t attract people towards you only to show them you have nothing good for them.

Sure we all love playful talks or big speeches, but what about the end goal?

The quickest and the most efficient way to avoid “overselling” and becoming “spam” for someone else is by doing more than is expected for your customers instead of promising big and delivering small.

Try this, you may find the satisfaction rate is much higher than only delivering what you promised.

Just like flirting when you try to oversell, people can smell your B.S. a mile away and may steer clear of you, so it is important to control your excitement and avoid being too needy.

If you do better than is expected instead of otherwise, and the person still is not interested then you are selling to the wrong one, so stop trying so hard and move on to the next one.

Remember you can’t get them all, so pick your battles.

And that’s it according to Andrew Lloyd.

To conclude be playful, be human and avoid being too needy!