9 Proven Ways to Integrate SEO in Advertising Sales

SEO, or search engine optimization, is the process of improving the visibility and relevance of a website or web page in organic search results. SEO can help you attract more qualified leads, increase conversions, and grow your business. But SEO is not a standalone strategy. It works best when integrated with other marketing channels, especially advertising.

Advertising is the practice of paying to display your message, product, or service on various platforms, such as search engines, social media, websites, or apps. Advertising can help you reach a large and targeted audience, generate brand awareness, and drive immediate results. But advertising can also be costly and competitive. It requires constant monitoring and optimization to ensure your ads are effective and profitable.

So how can you combine SEO and advertising to create a powerful and sustainable marketing strategy? Here are nine proven ways to integrate SEO in advertising sales.

1. Use SEO to Research Keywords for Your Ads

Keywords are the words and phrases that users type into search engines to find what they are looking for. Keywords are also the foundation of both SEO and advertising. By using SEO tools and techniques, you can research the most relevant and profitable keywords for your business, and use them to create compelling ads that match the user's intent.

For example, you can use Google Keyword Planner to find the search volume, competition level, and cost-per-click (CPC) of various keywords related to your product or service. You can also use Google Trends to analyze the popularity and seasonality of different keywords over time. These insights can help you choose the best keywords for your ads, as well as optimize your bids and budgets.

2. Use Advertising to Test Your SEO Content

Content is another key element of both SEO and advertising. Content is the information and messages that you create and share with your audience, such as blog posts, videos, podcasts, ebooks, webinars, etc. Content can help you educate your prospects, establish your authority, build trust, and nurture relationships.

But how do you know if your content is effective and engaging? One way is to use advertising to test your SEO content before you publish it on your website or other platforms. For example, you can create different versions of your content with different headlines, images, or calls-to-action (CTAs), and run them as ads on Facebook or Google Display Network. You can then measure the click-through rate (CTR), bounce rate, time on page, conversions, and other metrics of each version, and compare them to see which one performs better. This way, you can optimize your content for SEO based on real data and feedback from your audience.

3. Use SEO to Optimize Your Landing Pages for Your Ads

Landing pages are the web pages that users land on after they click on your ads. Landing pages are crucial for both SEO and advertising because they determine whether users will stay on your website or bounce back to the search results or other platforms. Landing pages also influence whether users will take the desired action on your website, such as signing up for a newsletter, downloading a free trial, or making a purchase.

Therefore, you need to use SEO to optimize your landing pages for your ads. This means that your landing pages should be relevant to your ads and keywords, have clear and compelling headlines and CTAs, have fast loading speed and mobile-friendliness, have user-friendly design and navigation, have trust signals such as testimonials or reviews, etc. By optimizing your landing pages for SEO, you can improve your quality score (QS) for Google Ads or relevance score for Facebook Ads, which can lower your CPC and increase your ad rank.

4. Use Advertising to Boost Your SEO Rankings

SEO rankings are the positions that your website or web pages appear in organic search results for a given keyword or query. SEO rankings are important because they affect how much traffic and visibility you get from search engines. The higher you rank in organic search results, the more likely users will click on your website and become your customers.

But SEO rankings are not static. They can change over time due to various factors such as algorithm updates, competition level, user behavior, etc. One way to boost your SEO rankings is to use advertising to drive more traffic and engagement to your website or web pages.

For example, you can use Google Ads to target high-value keywords that are difficult to rank organically, you can use Facebook Ads to promote your content to a specific audience segment that is interested in your topic, you can use YouTube Ads to showcase your video content that can increase dwell time and reduce bounce rate, etc. By using advertising to boost your SEO rankings, you can create a positive feedback loop that can enhance both your organic and paid performance.

5. Use SEO to Retarget Your Ad Visitors

Retargeting is the practice of showing ads to users who have previously visited your website or interacted with your brand online. Retargeting can help you re-engage your prospects, remind them of your value proposition, and persuade them to come back and complete a conversion. But retargeting can also be expensive and intrusive if not done properly. You don’t want to annoy your prospects with irrelevant or repetitive ads that can damage your brand reputation and trust.

That’s why you need to use SEO to retarget your ad visitors. This means that you need to segment your ad visitors based on their behavior and intent and create personalized ads that match their stage in the buyer’s journey. For example, you can use Google Analytics to track the pages that your ad visitors viewed, the actions that they took, the time that they spent, etc.

You can then use this data to create remarketing lists for Google Ads or custom audiences for Facebook Ads and show them different ads based on their interests and needs. For example, you can show an educational blog post to a visitor who only browsed your homepage, you can show a product comparison page to a visitor who viewed several product pages, you can show a discount coupon or a free trial offer to a visitor who added a product to the cart but didn’t check out, etc. By using SEO to retarget your ad visitors, you can increase your chances of converting them into customers.

6. Use Advertising to Amplify Your SEO Content

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Content marketing is one of the most effective SEO strategies because it can help you generate organic traffic, backlinks, social shares, and brand awareness.

But content marketing is also challenging and time-consuming. It takes a lot of effort and resources to create high-quality content that resonates with your audience and stands out from the crowd. It also takes a lot of patience and persistence to distribute your content and reach your target audience.

That’s why you need to use advertising to amplify your SEO content. This means that you need to use paid channels to promote your content and increase its exposure and reach. For example, you can use Google Ads to display your content as featured snippets or answer boxes for relevant queries, you can use Facebook Ads to boost your content posts or create sponsored stories, you can use LinkedIn Ads to target professionals in your industry or niche, etc. By using advertising to amplify your SEO content, you can maximize its impact and ROI.

7. Use SEO to Build Your Email List for Your Ads

Email marketing is the practice of sending emails to prospects and customers to communicate with them, build relationships, and drive conversions. Email marketing is one of the most powerful and cost-effective marketing channels because it can help you deliver personalized messages, increase customer loyalty, and generate repeat sales.

But email marketing is also dependent on the size and quality of your email list. The more subscribers you have on your email list, the more opportunities you have to market your products or services. The more engaged and interested your subscribers are, the more likely they are to open your emails, click on your links, and take action.

That’s why you need to use SEO to build your email list for your ads. This means that you need to use organic channels to attract visitors to your website or landing pages, and offer them something valuable in exchange for their email address. For example, you can use SEO content such as blog posts, ebooks, webinars, etc., to provide useful information or solutions to your audience’s problems or needs. You can then use lead magnets such as newsletters, cheat sheets, checklists, etc., to entice them to sign up for your email list. You can also use pop-ups, banners, forms, etc., to capture their email address.

Once you have built your email list with SEO, you can use it for your ads. For example, you can use Google Ads Customer Match or Facebook Ads Custom Audiences to upload your email list and target them with relevant ads. You can also use Google Ads Similar Audiences or Facebook Ads Lookalike Audiences to find new prospects who share similar characteristics or behaviors with your email subscribers. By using SEO to build your email list for your ads, you can create a loyal and responsive audience that can boost your sales.

8. Use Advertising to Generate Reviews for Your SEO

Reviews are the feedback or opinions that customers leave about your products or services online. Reviews are important for both SEO and advertising because they affect how users perceive and trust your brand. Reviews can also influence how search engines rank and display your website or web pages.

Therefore, you need to use advertising to generate reviews for your SEO. This means that you need to use paid channels to encourage and incentivize your customers to leave reviews about your products or services online. For example, you can use Google Ads to create review extensions or seller ratings that show your reviews alongside your ads. You can also use Facebook Ads to create campaigns that ask your customers to leave reviews on your Facebook page or other platforms. You can also use email marketing or SMS marketing to send follow-up messages to your customers and ask them to rate or review your products or services online.

By using advertising to generate reviews for your SEO, you can improve your online reputation and credibility, increase your social proof and word-of-mouth, and enhance your organic rankings and visibility.

9. Use SEO to Analyze Your Advertising Performance

Analytics is the process of collecting, measuring, and interpreting data to understand and improve your marketing performance. Analytics is essential for both SEO and advertising because it can help you track your goals, monitor your metrics, identify your strengths and weaknesses, and optimize your strategies.

But analytics is not only about looking at your own data. It is also about looking at your competitors’ data and benchmarking yourself against them. By using SEO tools and techniques, you can analyze your advertising performance and compare it with your competitors. For example, you can use Google Search Console to see how your website or web pages perform in organic search results, such as impressions, clicks, CTR, position, etc. You can also use Google Analytics to see how your website or web pages perform in terms of traffic, behavior, conversions, etc. You can then use this data to evaluate the effectiveness and ROI of your ads.

You can also use tools like SEMrush or Ahrefs to see how your competitors perform in organic and paid search results. You can see their keywords, ads, landing pages, backlinks, traffic, etc. You can then use these insights to find gaps and opportunities in your market, and adjust your ads accordingly.

By using SEO to analyze your advertising performance, you can gain a competitive edge and improve your marketing results.

Conclusion

SEO and advertising are two powerful and complementary marketing channels that can help you grow your business online. By integrating SEO into advertising sales, you can create a holistic and synergistic marketing strategy that can increase your traffic, conversions, and sales. The nine ways to integrate SEO in advertising sales are:

● Use SEO to research keywords for your ads

● Use advertising to test your SEO content

● Use SEO to optimize your landing pages for your ads

● Use advertising to boost your SEO rankings

● Use SEO to retarget your ad visitors

● Use advertising to amplify your SEO content

● Use SEO to build your email list for your ads

● Use advertising to generate reviews for your SEO

● Use SEO to analyze your advertising performance

Try these tips today and see how they can transform your online marketing success.