7 types of content to publish on Linkedin

This is not inherent to LinkedIn, but publishing regularly on this professional social network is the basis of any good content strategy. I’ll go further: it’s even crucial!

You can’t become an authority, get noticed or find future collaborations while writing very sporadically. Saying it is good! Being able to make it happen is a bit more complicated, because often we lack time, so we promise ourselves at the beginning of the year, for sure! we will post regularly.

But we all know it! the promises of January last only one time!

And especially, the first block to writing is the famous: “I don’t know what to say! I don’t know what to say, or how to say it! However, to stand out on LinkedIn, you have to be active and interact with your network.

In this article, you will find 7 types of content that should help you publish more frequently on LinkedIn. And to complete this reading, here are 2 other articles that should help you better take advantage of the flagship professional network.

1. Give an opinion on a subject

LinkedIn is not the right social network to give your opinion. Twitter is probably better placed. However, there is nothing to stop you from taking on a topic that is important to you.

It could be, for example, information related to your professional environment. The desire to bounce off an article or a post on a current topic.

Don’t hesitate to publish your way of thinking. Nothing prevents you, also, from raising your voice. To take offense or to take a stand. On this last point, be very careful. I remind you that LinkedIn is a professional social network. Seeking to divide is not necessarily a good strategy to adopt.

2. Celebrate, share a success

You got a new contract. You are starting a new collaboration. Your company’s numbers are up…

There are many reasons to celebrate. And you can, very well, make a post of it. Reading good news, on social networks, about everything, it’s not so common. And it feels good.

Again, do it sparingly and subtly. Do not engage in excessive self-promotion. Your efforts and goodwill will then be counterproductive.

3. Share a more institutional message on LinkedIn

This is a form of post that is generally found via company pages. The tone is colder, and naturally less personal.

It is a message that engages a company, an institution, an administration. The words are traditionally weighed and reflected. There is little room for improvisation.

However, it is possible to find company pages with a lighter and more offbeat style. It all depends, of course, on the identity of the brand.

4. Publish a lesson to remember

Very common on your LinkedIn feed, I’m sure, the “feedback” post allows you to send an educational and sometimes teaching message.

That is to say that it is based on your experience. Whether it is painful or joyful. In your publication, you can tell the story of how you overcame obstacles. What path allowed you to succeed in your mission or project.

Don’t hesitate to use storytelling. It will allow you to captivate your audience.

5. Activate your LinkedIn network

As you probably know, LinkedIn’s algorithms love, conversational. The more interaction you have under your post, the more it will be highlighted. And therefore, potentially, the better it will be seen.

To ensure a lot of comments, there are two possibilities:

the clichéd post (but as we have seen above, it should be handled with care)

the post in the form of questions or polls

For the latter, the publication invites your audience to react. You ask them a question directly. It can be about your theme, your business or simply because you need advice or help.

People are always very keen to give their opinion. The survey is also very popular nowadays.

6. Share your thematic intelligence on LinkedIn

If when you first start on LinkedIn you lack confidence, and you are still hesitating to get started, you can always share articles or posts written by other people.

But be careful! Sharing for sharing’s sake doesn’t do much good. Feel free to leave a comment or two to personalize the post. Just a few words will be fine for a start.

To make sure you don’t miss anything about your favorite topic and to monitor it efficiently, I recommend the Feedly tool. You choose a theme and you will receive every day content from blogs, websites and networks, which closely or remotely broadcast on your theme. Flipboard is also a relevant monitoring solution.

7. Collaborate with an expert and invite his network

Here is a type of content that you may not want to use if you are just starting out on LinkedIn. Although, if you are comfortable why not.

The idea is to invite your audience to participate in a webinar, a live Zoom or a live on LinkedIn. You share the stage with a specialist in your field of activity. You exchange with him/her on the latest news and good advice.

Your target audience will be interested and your authority confirmed.