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7 Tips for Creating an Effective Video Marketing Strategy

How to Build a Video Marketing Strategy for your Business, this is what I am going to share in this detailed guide so that you can make sure to get the most out of social media platforms in 2021.

By Saurabh TiwariPublished 3 years ago 6 min read
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7 Tips for Creating an Effective Video Marketing Strategy
Photo by NeONBRAND on Unsplash

Video marketing is the most effective way to get higher conversion from last few years. And with time, the demand for videos is increasing and that’s why you need to know the key video marketing strategies to sky rocket your online business in 2021.

Due to Pandemic, people are spending even more time on social media and video platforms like YouTube. This has increased the customer reach for any business to a new level. And most importantly, people love to watch videos when we compare to reading text-based content. And that’s why the message through a video is more converting now a days.

Why should you focus on video marketing?

Why video marketing is important? If you aren’t creating videos for your business today, you are likely falling behind. As videos are very engaging and not only it helps attract people to your business, but it also helps them understand your product/business better, which ultimately turns them into customers which is the goal for any marketing strategy.

With sites and social media as Instagram, YouTube and Facebook gaining more and more traction over time, having a good video marketing strategy for your social media will greatly affect your business.

Videos have not only transformed how businesses market their products but also revolutionized how salespeople connect their customers and convert prospects.

In short, videos are incredibly useful and greatly improve user experience, and heighten your brand awareness.

7 Tips for Creating an Effective Video Marketing Strategy

How to Build a Video Marketing Strategy for your Business, this is what I am going to share in this detailed guide so that you can make sure to get the most out of social media platforms in 2021.

1. Create a Posting Schedule

Viewers expect regular content updates, so it’s important to post your videos at a set time interval instead of posting videos at random. Think of stories that you want to tell and then break them down into multiple parts then post a new update each week to keep the viewers engaged.

After you’ve established a schedule for posting your videos, maintaining that will encourage your audience to come back for more videos. You can also lead your viewers to a big product launch or an exciting announcement through your videos.

As you are planning your entire production, from creating your videos to actual video distribution, you should have a timeline for every task as - Production timeline, Distribution timeline, and an Overall timeline, or even more.

Your timeline will serve to keep you aware of how much you’ve done and what’s left to do.

Set Up A Target / Goal

When deciding on your goal, you’ll first need to consider if your video is for branding, for lead generation or to promote a specific sale. Once you have decided that, you can then choose the content that will be most effective to get that message across to your target audience.

First and foremost, you should always outline your video’s goals. Creating a video marketing strategy for any media platform takes a considerable amount of planning and time.

You will also need to create different videos for different stages e.g., videos for social media, awareness stage video, and consideration stage video, etc. according to your business.

Types of Video you could create

Before you begin filming, you should determine what kind of video you want to create. There are several kinds of video, check this list to better understand your options: -

  1. How-To Videos
  2. Explainer Videos
  3. Presentation
  4. Brand Videos
  5. Event Videos
  6. Animated Videos
  7. Personalized Recommendations

There are multiple kinds of videos that you could make but it really comes down to what you can make, what type of content you want to put out, and which audience you are aiming for it.

Target Relevant Audiences

One of the features that make Social media better than other platforms is the in-depth targeting, which you can use to select audiences for your content. The best way to target social media audience is by asking them to attend your Free webinar or demo training. This kind of funnel works best in marketing. And to create a good webinar, make sure to check out this detailed guide on webinar software in 2021.

Sharing highly-targeted posts is a great way to make your content appealing to as many people as possible and get more customers, this could be a great help to ensure you’re always reaching out to the most relevant people with every post.

After you’ve selected your target audience, focus on where they spend the most time online.

That is where you want to put your video content. For example, if your audience is on Twitter, you’ve got lots of helpful tools and features for you to work with.

If your audience is on Facebook or YouTube, continue your analysis to see what kind of videos works best on these platforms.

Optimize videos with SEO content

Yes, Google also ranks YouTube and other site’s videos. So, when someone searches you for business or a particular phrase about it, you have the opportunity to show up in the search result with your video.

And to optimize your videos you can always include keywords in your video’s description. You can also provide links to your site, so people can visit your website or a landing page. You can also give a special offer or exclusive deals if they use your link.

Show proof your audience

Using a proof of the effectiveness of your business is always a good way to increase conversion and build trust between you and your customers.

There are a lot of ways you can do it such as you show your positive reviews, comments, or even polls that you might have held and such to showcase how other people find your content informative and valuable.

You can use tools like Trustely to make this more effective and display some good social proof notifications.

Maximize your Reach and Impact

So, now your video marketing strategy is ready, the thing now left is to get the maximum results out of it. Here are some things to consider in your video content campaign: -

• Engage with your viewers.

• Pay to promote your video.

• Make it part of your overall marketing campaign.

And lastly, analyse your video’s performance, as no marketing campaign can be successful without analytics. If you create lots of videos, you should measure your investments in video marketing campaigns and make deliberate decisions to improve them.

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About the Creator

Saurabh Tiwari

Saurabh Digital Marketer at Naturali WebHostingGem, Black Friday Deals after working years with many reputed SEO companies and helping clients get ranked on the top searches of Google, Saurabh founded his own SEO company AllDigiTrends.

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