7 Tips for Creating a Corporate Video That Amazes Customers

Humans are visual creatures, period. Ever since childhood, we’re taught to make mental maps to remember new information better, or to make a connection between certain subjects and colours to jump-start our memory easier later. Considering this, and the fact that our attention span has decreased drastically with all the new content just popping up left and right, a fast-paced, entertaining video is the way to go when advertising your product or services. Here are some tips for creating a video that will hold your potential customers’ attention and make them want to learn more about your company.

1. Carefully turn your idea into video material

While you know what your company does and what message you are trying to convey, you need to think about your audience’s perspective too. Brainstorm, write down ideas, use a whiteboard, even record the brainstorming sessions – anything that helps you stay on track of creating a perfect video for your future associates, customers, or employees.

2. Know your audience

Aside from turning an idea into a video, you need to know who you are creating that video for. Find your target audience and research how to connect to that specific group. Appearing more human, telling a story most of them can truly identify with, will, no doubt, make you their first choice.

3. Pace it and be specific

After the aforementioned steps, you need to find the right balance of information and entertainment in your video. Throwing too many points at the viewer all at once is going to tire them, making them lose interest. Not inserting enough points into the video, however, is going to confuse them and leave them doubtful about your competency.

You could start with something light, say, a question about their needs and wants, and go from there, almost surprising them with each new piece of information you insert, while also leaving enough time between those for the information to settle in the viewer’s brain.

4. Colour theory is your friend

Most companies already have their recognisable colours, and those should have their place in the video. However, if there is a need to attract a new demographic, the colours in the video should be adjusted to that. Different colours have different effects on people and not every group will respond to the same colour in the same way. Pairing appropriate colours with strong, captivating visuals will do wonders in terms of hitting the right spot with the right group of people. This should be looked into to create the perfect video for your company’s new needs.

5. Focus on the customer’s benefits

Put yourself in a customer’s position. Most people won’t respond to numbers or a list of things you do. They will respond to what your work does for them. For example, instead of simply stating that your company makes flyers or billboards, tell them how that will help them reach more potential clients. Instead of just telling them your company provides security in the form of cameras or nightguards, tell your clients they and their assets will be much safer while using your services.

Word-of-mouth is still, and probably always will be, considered more trustworthy among the general public. Depending on whether your company is looking to attract new clients on employees, insert reviews and testimonials you’ve previously received by the corresponding group in your video. This is another great way to connect with the audience.

6. Hire a professional

Your job could be landscaping, or programming, or pet apparel design, you name it, and, no matter how good you are at what you do and how well you know the matter, you could still be left clueless as to how to appear to a wider range of people. That’s why there are professionals whose “only” job is to make the perfect video for your company. Hiring a corporate video production company will take those worries away and guarantee the best production value of your new video. Communicate what it is you are looking to advertise, and they will do that for you.

7. Exposure is the key

Last, but not least, when your video is all set and ready for the masses, it’s important where it ends up. Having it on your website is a must, but that won’t always be enough. The best way to go about this is by uploading it to YouTube, and platforms that are related to your line of work. LinkedIn, Facebook, Twitter, et cetera will help your video reach as many people as possible, and gain the amount of exposure that will help you grow your business.

Conclusion

While making a video, it’s important to keep in mind all the human factors that can make a difference. It can be easy to get lost in the corporate mess, but knowing how to keep yourself grounded and focused on the potential new clients is what eventually helps you get through to them.