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7 Proven Tips to Boost Your Business Conversions

The most important aspect of any business plan is your conversion rate, or the percentage of people who see your ads and eventually become customers. Since advertising costs money, it’s critical to do everything you can to increase your conversion rate if you want your ads to be cost effective in the long run. Use these 7 proven tips to boost conversions on your website today!

By Jarne DhPublished about a year ago 5 min read
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1) Keep your website design simple

Keep your website design simple and make sure it's easy to navigate. Visitors should be able to find what they're looking for quickly and easily. If you have too many buttons, your site will become cluttered and difficult to maneuver. Include clear calls-to-action on your pages and make sure you have an effective search function that includes both text and image searches. Make sure the layout of your pages is consistent with the rest of the website. Don't forget about CTAs; don't assume that a visitor knows how to complete a conversion without being told how!

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2) Use persuasive CTAs

You can use CTAs at the end of your blog post to encourage readers to take an action. For example, a CTA could say If you liked this post, please share it on Facebook. This is a great way to get more exposure for your business and increase your conversion rate. Another strategy would be to include calls-to-action in the body of your blog post. For instance, a call-to-action in the form of a question like Would you like my advice? will capture people's attention and urge them to click through or continue reading because they are curious about what's next. Remember that timing is important when creating a CTA - make sure you have the right time of day (i.e. early morning/late afternoon) so that it matches with your target audience and also makes sense in terms of content (e.g., if you're writing a motivational piece). Include social media buttons: Make sure that your blog posts have all of the necessary social media buttons so readers don't need to hunt around for them.

3) Use social proof

Social proof is a psychological phenomenon that occurs when people are making decisions and they see others who have made the same decision. For example, if someone is considering whether to buy a new product or not, and they see photos of other people who purchased the product on social media, this can influence their buying decision.

According to ConversionXL, there are three main types of social proof:

- User generated content (UGC): This is when customers post on social media about their experiences with a product. UGC offers you insight into what your target market finds value in and what they're looking for in products.

- Testimonials: These typically come from satisfied customers who give an honest account of the product's performance. They should be authentic, concise and descriptive so you'll entice more potential customers to believe them as well. - Endorsements: These can come from celebrities, industry experts, or your employees. Endorsers provide additional credibility for your brand by telling people why they love it. You want to make sure they're relatable and believable as possible so consumers will feel like they know them personally.

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4) Offer a sense of urgency

If you're like most business owners, you're looking for ways to increase your conversions rates. Unfortunately, it's not as easy as it sounds. There are a lot of different strategies and tactics that can help you boost your conversions rate. But don't let the process overwhelm you.

5) Use images and videos

1. Replace your logo with a video of your service or product

2. Include testimonials in your site's copy

3. Feature customer reviews on your site

4. Develop an FAQ section with easy-to-find, relevant information

5. Consider using animated videos that show step-by-step instructions on how to use your product or service

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6) Optimize your forms

Forms are a great way to collect customer information, but with so many forms out there, it can be difficult to know which ones will work best for your business. Form optimization is the key to maximizing conversions on forms. The first thing you need is a goal in mind. What do you want people filling out this form? Do you want their name and email address or just an email address?

7) A/B test your website

A/B testing is a good way to find out what works and what doesn’t. Split your traffic between two versions of your website, change one version and track the results. It will take some time before you have enough data to determine which option converts better.

Each test can last anywhere from five minutes up to thirty days, so make sure you set aside enough time for the experiment.

One of the best things about an A/B test is that you get feedback from your visitors without making any changes on your website! The visitor's experience won't be different whether they visit Version 1 or Version 2. They'll just be filling out a short survey after their session with you.

A/B tests are easy to run and require minimal coding knowledge, but if this does not sound like something you're interested in doing yourself then there are plenty of tools available such as VWO (Visual Website Optimizer) or Google's Website Optimizer. The process takes less than 10 minutes - click the button below to sign up now and start optimizing your conversions today.

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About the Creator

Jarne Dh

hi, I like to write about how you can scale your business with all kinds of tools that I use myself

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