7 Copywriting tips for A High Conversion Post

Did you hear it?

Over 50% of all revenue is influenced by social selling!

And on top of it - Instagram is becoming the hottest game in town for direct engagement.

Your Instagram posts can increase your website traffic and number of Instagram followers. It can even help your salespeople DOUBLE their conversion. As a matter of fact - 85% of brands report generating a new client or customer from social media.

What’s their secret?

Well…that might not be so obvious…

You see, a strong visual on Instagram will make a person take those few precious seconds to look at your post. But what will actually make them engage is something else.

It’s the CAPTION!

Social media marketers might not realize it, but what they really struggle with on Instagram is COPYWRITING. What Instagram is about is less pushing sales and much more about personality! Good caption copywriting is what will actually skyrocket your engagement.

Below are 7 Instagram copywriting secrets for a high engagement and conversion post:

Lead With The Good Stuff!

Instagram is a visual platform, and most people quickly scroll through. The first three lines are what’s visible under your photo and they’re crucial! You want this text to pull people in to click on “see more.”

This is why Social Report recommends shorter captions – less than 125 characters. Most people click on “see more” for longer posts only if they are “hooked” with the first three lines of visible text.

There are different approaches to a captivating opening. Here are a few options:

• Opening with a controversial (but not too much!) statement to incite curiosity
• Opening with your big announcement or a call for action
• Opening with an intriguing question

Tell A Story

Instagram is a relaxed, informal communication platform. Don’t be afraid to show off your brand personality!

Tell a story that aligns well with the image you post.

Make sure your audience can recognize themselves as a character in your story. This will make your post more engaging and personal. (Focus on feelings and important life moments!)

Use words that are sensory and anecdotes that paint the picture. For example, WeWork caption under a picture of their new office says: “When your office feels like home. Loving our new location in Korea: WeWork at Samseong Station II.” This caption serves as a reminder that WeWork spaces are comfortable and professional.

When it comes to longer stories, there are few accounts with more compelling stories than Humans of New York.

👉 Use Emojis 👆 💥 🔗 🎯 📌 📍

Don’t be afraid to be playful and creative and use emojis in your Instagram captions! In fact, 56% of Instagram profiles use emojis. They can help you draw your reader’s eye and add personality to your captions!

Use emojis to highlight important parts of your story or offer. They can help you show off the personality of your business and your brand. According to the data, "the higher the number of emojis used, the higher the amount of interactions."

Emojis can also help you break long strings of text in storytelling captions!

Show Your Value Sooner Rather Than Later

Ask yourself: How can you help your followers or audience with what you know? How can they use your thoughts, ideas and predictions on a particular topic? Offer advice, educational content, how-to, and tips and tricks! Did you see how NASA uses infographics to increase engagement?

Information that's helpful or useful to your audience will create better engagement and bring you more followers. Your post is more likely to get bookmarked and re-shared this way as well!

Educating your followers on your specialty will give them new useful information. It can make your account, brand, and product appear more reliable. Some of the great ways to do this are: using questions, statistics, fun facts, and even DYI ideas! Yes - statistics can be boring, but did you see how HubSpot uses them?

Stimulate Interaction With A Clear CTA

There are many ways you can engage your reader. The more engagement you get the more you will benefit in the long run.

If nothing - engagement serves as social proof, so make sure to get those likes, tags, emoji comments, and answers to questions! Make sure your call to action is clear and that it stands out from the rest of your text. For this, you can use emotions, all caps, or a custom font!

A good CTA can: push followers to engage with your business, follow the link in your bio to engage with your site, sign up for a newsletter, buy your product or even comment on your photos. Good Instagram captions include CTAs that are lighthearted and easy to follow, so users are inclined to follow suit.

Do not forget to add a CTA button to your Instagram profile as well!

Use Hashtags

Unsurprisingly, Quintly found that smaller profiles are using more hashtags. Larger businesses need them less.

And that actually makes perfect sense! Quintly found that smaller profiles which use more hashtags do see better engagement rates per post. But the bigger your audience, the less you'll need hashtags.

To play the hashtag game well, you could use the following strategy: include popular hashtags related to your niche or topic, mix them with more niche-specific hashtags, and create and use unique hashtags for your specific brand.

Another advantage of creating and using your own brand’s hashtag is that you can use hashtag analytics to get a better sense of what captions perform better with your audience!

Feature the Audience

The last, but not least, is user-generated content. While you grow your audience and inspire them to spread the word about your brand and products, you can start to share pictures from your fans on your profile.

Everyone likes to feel appreciated and noticed and if you share your follower’s content and pictures, you will encourage your audience to share more branded content.

Summary

The copywriting in your Instagram caption can make or break your sale! You must captivate your audience with the first few lines of your post in order for them to engage. Make sure to use emojis and hashtags to make your post more engaging and visible. Share value and create clear CTA to improve engagement. Remember - the copywriting in your caption is all about your band personality! Good copywriting will skyrocket your engagement and make people fall in love with your brand!

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