Phong Nguyen
Stories (7/0)
MARKETING LIKE A SPY AGENT
How to Research For A Successful Marketing Campaign Did you know that when Dove launched its new #SpeakBeautiful campaign it used social media market research to guide its strategy? As part of The Dove Global Beauty and Confidence Report, Dove analyzed over 5 million social media mentions on Twitter. They found that approximately 80% of female users had experienced negative body-shaming comments. What they used this information for is to create the most effective online marketing campaigns of the 21st century!
By Phong Nguyen4 years ago in Journal
Reverse Engineer Retailing
I've always been fascinated with retail. From the merchandising to the warehousing, the POS setup, marketing, sales, promotion and so on. The fun part is purchasing where you get to decide which product or brand goes into your store and when it comes to retail, no one does it better than Wal-Mart. Their shelves and isles are literally real estate space for consumer products.
By Phong Nguyen4 years ago in Journal
Why sell yourself when others could do it for you?
Wondering why everyone talks about Instagram marketing lately? Consider this: Instagram's organic marketing reach is up 115%. Let's face it, beating large brands with high budgets for a spot on Google to raise your brand awareness is pretty unlikely. Social media is your most powerful ally for generating brand awareness. Why? Because, as Seth Godin once noted,
By Phong Nguyen4 years ago in Journal
HEY...IT'S JUST ME
I believe we've all felt that, where, following up just feels uncomfortable, distasteful and at times, desperate. The experiences I've had made feel that way on a few occasions, and after paying attention to why I would feel icky about follow ups, I discovered it was because I didn't capture my prospects' attention enough during the strategy call or consultation session. I didn't deliver enough value and projections which resulted in me being a pushy salesperson towards the end as I was pushing the sales more than delivering the value. Knowing this, made me feel icky following up.
By Phong Nguyen4 years ago in Journal
IT’S NOT PERSONAL, IT’S BUSINESS
I’m sure we’ve all heard that one before. I grew up on lots of war stories from ancient China, Greek Mythology, the Roman Empire and World War 1 and 2. For this reason, I couldn’t help but associate today’s business world with war tactics.
By Phong Nguyen4 years ago in Journal
COPYWRITING HEROES
Wouldn't it be great if we had Super writing powers that would trigger our readers to take action every time? Like a Superhero saving the day. But alas, we must come back to earth. But what if? What if we could have the ability to spin a word that would inspire or influence our readers to take action? Wouldn't that be great?
By Phong Nguyen4 years ago in Journal