6 Ways To Engage Your Organic Search Traffic On Social Media

Whether you're new to organic growth or you want to expand your organic search reach, this simple six-step guide will help you engage your traffic using Facebook lookalike audiences.

It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the products and services you offer – especially when trying to grow organically.

Organic growth can sometimes take months or even years to reach a profitable point.

The crazy thing is most creators and business owners are still waiting on Google to hopefully bring another person to their website or page.

But what if there were a way to fix that problem?

What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time?

Luckily, there is!

We created this simple six-step process to engage your organic search traffic on social media and drastically expand your organic search reach using Facebook lookalike audiences.

Step 1: Perform Keyword Research.

Step 2: Create A Piece Of Content (For This Example, It Will Be A Blog).

Step 3: Get Some Organic Traffic To That Piece Of Content.

Step 4: Set Up Your Social Media Pixel And Pixel The People Who Read The Content Article.

Step 5: Create A Facebook Lookalike Audience.

Step 6: Serve Social Media Ads To That Audience.

Step 1: Perform Keyword Research

Most people starting out with keyword research already have a few keywords or phrases they think will for their business or niche. These could be keywords related to their business or brand, like [best books to read for business] or [what foods cause inflammation?].

Keyword research (keywords) or the specific words and phrases that you and your ideal audience are using related to your products, services, industry, etc.

These highly specific seed topics are very important and a great place to start.

Many times the content you want to create and rank for and what your audience is actually typing in the search bar are likely completely different.

Which is one of the most pivotal reasons to perform keyword research in the first place.

If people aren’t searching for it, then why waste time creating it in the first place?

The smartest way to avoid this is to find the exact words and phrases your ideal customers are currently searching for on Google and other major search engines.

Figuring this out isn’t as complicated as it sounds. There are a handful of keyword research tools that can help.

For example, we use Ahrefs to research the phrase, [how to get followers on Instagram].

When creating content for search engines, it’s essential to create content that answers one question at a time.

It’s okay to elaborate on that question, even up to a few thousand words. But don’t confuse one article with too many questions and topics.

For example, you could take these short-term and long-term keywords and write a blog post on each topic (of course, when it makes sense for your business).

If it doesn’t make sense to write a topic on each of those questions and the keywords are too relatable, then maybe it makes more sense to use this set of keywords as an H1 or H2 heading instead in the same blog post, which will also play a significant factor in search engine rankings.