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6 of the Best Software Programs for Small Business

by Craig Middleton about a year ago in business

How to improve your business

6 of the Best Software Programs for Small Business
Photo by Scott Graham on Unsplash

If you run a small business, you need the right tools to keep everything running smoothly. While every organization and industry has unique needs, there are a few staples that every business can benefit from. The following six types of software are must-haves for your business.

1) Design Tools

Marketing is at the heart of every successful business. While you don’t need to be an artist to run a company, it helps to be able to design some basic marketing collateral. Look for some design tools that match your needs and skill level. While some people may be able to draw everything from scratch, others may want to use templates.

You may want to hire a design company to help you with the big items. However, that doesn’t mean that you should always be beholden to someone else to create new email layouts, presentations and other designs. Learning to do a little yourself can save you time and money.

2) Social Media Manager

To compete in the modern business world, you need to take advantage of social media. Whether you are tweeting to your fans or providing useful information about your business’s hours and location, getting on social media is essential. Your audience is already active on social platforms. Therefore, you should take your message to them.

Getting on social channels is one of the simplest ways to boost your marketing efforts. It is much easier is you have a powerful social media management tool to handle scheduling, cross-posting and other common needs. Many managers can work with multiple platforms, letting you master all of your available social channels.

3) Accounting Software

Every business needs to keep track of its money. Getting the right accounting software can help you to keep your books in order. It will also help you to make better decisions about where your money is going. Well-kept books will help you with taxes, getting a loan and more. It is worth the time to keep your finances in order.

You may also want to consider some tools for analyzing your finances. For example, a labor time calculator can help you to determine the full cost of your payroll per employee. Getting in-depth insights will help you to control your business’s finances.

4) Content Management System

Every business needs to be on the internet to succeed in the modern era. Furthermore, producing content has grown to be one of the most effective ways to market a business. Getting a content management system can help you to better control your website and publish content that is great for your brand.

You may hire a company to design your website for you. One of your major requirements should be setting up a CMS. That way, you will be able to make your own updates without always needing outside help.

5) Instant Messenger

Business runs on communication and collaboration. You will need tools to help your team communicate with each other. In the modern professional world, people are often working remotely and communicating over the internet. A good instant messaging and collaboration platform can be a huge help for your business.

Get a tool that will let you easily share files, ideas and more. Additionally, look for something that will let you organize conversations smoothly. Sometimes you need to talk one-on-one or in a group. Some conversations are one-off, and others are ongoing. Your toolset should support this.

6) Marketing Analytics

As mentioned above, marketing is a must-do activity for any business. To get really good at marketing, you will need to be able to measure your progress. Campaign metrics can be immensely valuable for any small business.

This can help you with A/B testing ideas, tracking which channels are performing well and maximizing your return on investment. In short, if you can’t measure your marketing, you can’t manage it. Get a great analytics tool and start delving into the number of your advertising efforts.

Learn More

With the right software, you can run your business more effectively and efficiently. Finding the right tools is the key to running a more successful business. However, you will need to do some research and experiment a little to determine which options are the right choices for your business.


Craig Middleton

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Craig Middleton
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