5 Tips to Increase Cold Email Response Rates

Writing cold emails drive conversion in terms of leads and engagement is hard, and not all cold email tips are up-to-date and targeted at delivering you positive results.

Here are five cold email tips that will help you prevent me-centric cold emailing and send cold emails that really cause the cold to reply and take action.

1. Do Something For Prospect — Not Yourself

The last thing you want to do is to spoil your chances by writing paragraphs about yourself and how great your company is. There's a difference between logically introducing yourself and offering somebody who doesn't realize you 're the whole game you 're giving all your SQLs.

Note, these people probably don't know anything about you. If they don't see any benefit in contacting them, chances are they won't answer. Just introduce yourself respectfully, and then start thinking about them.

2. Don't Sound Too Salesy

It's normal to want to leap a gun to call for a meeting right away — after all, that's the entire point of cold emailing. Yet recall the saying, "Slow and steady wins the race." It's always true with a good cold email. Think of the lawyers who ring the doorbell, pretend a two-minute chat, and then instantly hammer you on a promotional pitch about a drug you've never heard of. Whether or not you would profit from the offer, you're turned off by the experience. It looks forced, in the ear, and very simply, as an invasion of privacy.

Start slow and drive a discussion like you want to if you were to meet someone new in person.

3. Research Before You Execute Email Marketing

If you meet someone face to face, you wouldn't call them the wrong name or discuss something that is not of their interest. Don't let the comfort of being behind the curtain make it easy for you to have a poor quality conversation. It could be my number one piece of advice: do your homework before you step out.

This person could turn into a good client, but the easiest way let them slip away is to let them know that you don't invest much time or energy into your outreach, make you look weak, and make them hit "delete" before they even finish reading what you have to say. Thus, having additional data such as demographics and technographics is vital to personalize the experience.

4. Add value to Generate interest

One of my all-time favorite marketing and sales experts, Marketers often get optimistic about their idea or solution that they forget that no matter how good the product/service is until you can get customers to buy in and understand their desire, the company won't go too far.

When you can not bring tangible benefits or show what the options might be, it would be hard for your prospect to be excited by a future encounter or relationship.

5. Use Shorter Subject Line

On average, the shorter subject lines are doing higher. Since analyzing more than 1,000 email subject lines, AWeber found that 82% of experts submitted subject lines of 60 characters or fewer.

Shorter email subject lines often avoid the text line from being unfinished on mobile devices (now accounting for at least 50 percent of email openings).

Wrapping Up

Businesses are using cold emailing for a long time, and it won't go anywhere as long as email addresses exist. Whether or not you take these ideas into account, however, you need to remember that you're emailing real people with hundreds of emails in their inbox and less time to check. Thus, keep your email clear, precise, and value-added.