5 Tips for Starting a YouTube Channel That People Want to Watch and 6 Qualities Your YouTube Channel Must Have to Be Successful

by Adrian Praljak 3 months ago in advice

Starting a YouTube Channel That People Want to Watch and Your YouTube Channel Must Have to Be Successful

5 Tips for Starting a YouTube Channel That People Want to Watch and 6 Qualities Your YouTube Channel Must Have to Be Successful

Whether you're ready for it or not, video is the future of the Internet. In fact, by the year 2021, video will make up 82 percent of all traffic. If you want to take advantage of all that video has to offer, then you need to start a YouTube channel for your brand or business. Here are five tips for starting a YouTube Channel that people will want to watch.

Invest in Ideas and Concepts, Not Equipment

The only equipment that you need to start a YouTube channel is a smartphone. What you probably are lacking is a great idea and concept for your channel. If you want to have a successful YouTube channel, then you need to spend some time figuring out your niche. You can start by writing down 25 to 50 ideas for videos. Think about titles for the videos and search YouTube to see what comes up and see what your competition is doing.

Keep Your Videos Short

Viewers today want bite-sized chunks of information. Unless you know what you’re doing, you won’t be able to be successful by producing videos that are more than two minutes in length. When you’re first starting out, viewers don’t know you. The only thing they have to judge whether they’ll watch your videos is the title, thumbnail, and length.

Design Thumbnails That Pop

The only thing you have to market your videos when you’re first starting out is the thumbnail. While YouTube uses your descriptions and tags in its search index, the only thing you have to separate yourself from the other videos in the search results is your title and thumbnail. This makes it extremely important for you to make sure your video thumbnails stand out.

Title Your Videos with Humans and Search Engines in Mind

The same SEO techniques that you use on your web page also apply to your YouTube video titles. You need to make sure that your video titles not only grab the attention of viewers but that it includes relevant keywords to catch the attention of the search engines. Also, the first two lines of your the descriptions are usually shown on the search results, so make those lines count.

Engage Your Audience Through Comments

The last thing you want to do is be a nameless and faceless entity. YouTube audiences want to connect with their favorite channels. One of the easiest ways to do this is to engage with them in the comments section of your channel. While it can be time-consuming, it will be well worth the effort you put in when you start to gain more subscribers.

Starting a YouTube channel that people want to watch isn’t difficult. While it will take some time and effort on your part, keeping these five tips in mind as you move forward will help ensure that you’re successful.

Qualities Your YouTube Channel Must Have to Be Successful

Since 2006, when Google acquired YouTube, the video platform has continuously been on the rise. Today, not only is it the second largest search engine, after Google, but it is also the third most visited site on the Internet. This has created some exciting new opportunities for business owners who want to reach a broader audience. Here are six qualities your YouTube channel must have if you want it to be successful.

Consistent Posts

The most successful YouTube channel, post new videos every day or even twice a day. With this kind of frequency, their subscribers are constantly reminded of the channel and are provided with more chances to interact with the company. You need to make it a habit to post new videos regularly. If you don't have the time to post a video a day, then you need to post a new video at least once a week.

Use an Angle

If you want your channel to be successful, then you need to find an angle that sets you apart from the crowd. For example, if you have a cooking channel, creating videos that share recipes and cooking techniques won’t be enough to set you apart from the crowd. You need to find a way to create a channel that is highly recognizable and make it easy to explain.

Quality Content

The quality of your videos plays a vital role in your success on YouTube. If your content doesn't look professional, viewers won't take you seriously. This is especially critical if you are trying to launch a YouTube channel for your business. You want to make sure that the equipment you use is high quality, whether it's your smartphone that can shoot 4K video or an inexpensive HD video camera.

Incorporate Your Products Into Your Videos

The primary reason why businesses turn to YouTube is to add another marketing channel that will help their business grow. One of the fundamental ways of doing this is by adding your products into your videos. Find a way to make your products an integral part of your video content.

International Content

YouTube has become an international craze, which means you have to cater to your local audience. If English isn't your native language, don't worry, focus on the language that is native to your business and central market, and you'll be able to do very well on the platform.

Deliver Entertainment

The majority of successful YouTube channels have found a way to incorporate some type of entertainment into their content. Whatever your content is meant to find a way to deliver the message through entertainment.

Finding your groove and determining how you want to present your message will take some time. However, if you include these six qualities in every video that you produce, you’ll be able to grow a successful channel for your business.

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Adrian Praljak
Adrian Praljak
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