5 Tips For Effective Blogger Outreach

5 Tips For Effective Blogger Outreach

Introduction

Blogger outreach offers a multitude of benefits that boosts the online presence of any website. Through blogger outreach, you can build strong connections with influential bloggers and personalities in your niche industry and strive to create something compelling for the growth of your business. It is one of the impactful and easiest ways to connect with your target audience and build trust in them.

Blogger outreach is a cost-effective method when done efficiently. It can really boost your site’s SEO if you can find the right channels and techniques to reach out to well-known bloggers in your niche. This will ensure the maximum success of your outreach activities and save you from disappointments. Here are a few practical tips for efficient blogger outreach.

Making Connections Are Easier on Twitter

Outreach emails are often drafted to compliment the target blogger’s website or content. The problem with such compliments is that they often come across as a weak attempt to get noticed by the website owner. It can sometimes lead the website owner to ignore your outreach emails entirely, especially if you are following a pre-defined email template.

On the other hand, Twitter is a much natural place for building such connections. By retweeting, quoting and replying to each other’s tweets, you are more likely to interact in a much meaningful manner and gradually make a strong connection.

Discovering Email Addresses Isn’t Mandatory

Many website owners avoid sharing their personal emails on their website and instead put up a generic business email for contact, or they might ask you to fill a contact form. This might lower your probability to get noticed quickly and get your outreach activity done. So, instead of running behind email IDs, you can rather try to get in touch with the blogger through their social profiles like Linkedin, Twitter, or Facebook. Once you have details like the blogger name and location, it is easy to track them down online.

If you want to find prospective bloggers in your niche, you can use tools like WeFollow and FollowerWonk to find Twitter users in your niche and sort out the best profiles to connect. Another way to discover niche bloggers is by searching industry-specific hashtags or conducting search queries using the right keywords like- ”niche keyword”+blogger.

Build Your Guest Posting Ideas

If you want a quicker response to your guest post emails, one of the effective ways to approach bloggers is by giving them a set of blog topic suggestions that you think will work great on their website. Of course, you cannot suggest any random topic out of the blue; you’ll need a reasonable amount of time to conduct proper research and find out what topics have worked well with the blog in the past. You also need to consider whether or not the blog content will benefit your site.

You can use tools like PostRank that considers various signals like social media reach and the number of comments on a given post to determine the popularity of each topic. Alternatively, you can also export the list of top pages from their blog on an excel sheet and try to analyze the performance of the top pages.

Be Credible and Try to Find Mutual Connections

When you send outreach emails to prospective bloggers, there is minimal scope for them to check your credibility apart from the email address that you use to send the email. Alternatively, if you can approach bloggers through social media, they can verify your profile by looking at your profile information and connections.

So, if you want to impress your outreach target, ensure that your profile is up-to-date, and it is entirely credible. This means you have to furnish all correct information on social media and share posts that are in line with your business. This will give your targets a clear idea about you and your intentions.

If you have any common connection between yourself and your outreach target, the process gets much easier. Your mutual connection can help you connect with your target blogger, and you might find it easier to grow a connection with them now that you have common friends or acquaintances.

Develop Custom RSS Feed For Niche Bloggers

This is a really effective method for successful guest posts. You might often find bloggers that operate in a sub-niche within your niche, such as a car blogger, might build a relationship with an automobile blogger. If they want to receive content through RSS, it makes more sense to offer them content that is strictly related to cars only. This can be done in Wordpress very quickly, depending on how your permalinks are set up.

Conclusion

On a closing note, whether you choose the regular guest post service to contact bloggers or use a modern approach of developing connections through social media, either way, you need to be passionate about your work and able to pitch your ideas clearly to the target. You must also focus on creativity and develop a killer outreach email that doesn’t end up in the trash. Keep your emails simple, funny, and straightforward, and you’ll be a step closer to your target even before you realize it.