5 Reasons Why Your Web Presence Should Be Your Priority

Many brands take their online web presence for granted. They build a website – sometimes a very good one – and launch it before ticking it off as a job done. However, your physical website is just the tip of the iceberg. What it stands for, what it can achieve, and, most importantly, how people find you, is where the magic happens. How strong is your online web presence? What social media channels are you on? What type of content do you post? Do you blog? Understandably, for many, maintaining and building an online presence takes a backseat to the day-to-day running of their business. If this sounds like you, here are five reasons why it’s essential that you work with a professional team to change this.

Increase Conversion Rates

When a customer knows more about you and feels assured about your brand and product, they commit to a purchase sooner. A strong online presence brings more people into your website, but more visitors don’t automatically equal more sales. To do that, you need to hire a New Orleans Web Design agency to help you fully optimize your website and create an excellent user experience. If you create an engaging journey and make it easy for a customer to buy from you, they will. You’ll see your conversion rates increase from the moment you put it live.

Greater Brand Engagement

Online marketing is brand marketing. Even if its purpose is direct response, it still has an important brand function. The language, colors and imagery you use represents your brand and builds recognition and reassurance that you’re reputable and trustworthy. Every interaction you have with someone, whether they’re a customer or not, and everything you do should bring your brand values to life, so when someone reaches your website, they already feel like they know you. The more well-known your brand is, the less budget you have to spend on creating brand awareness, enabling you to channel this money into something more beneficial to your long-term growth, such as brand building, product innovation or guest journey.

Always On

Today, the world is always on, and it expects you to be too. With more fluid working hours, internet in everyone’s hands, and people becoming conditioned to getting answers immediately, your customers expect not only to be able to find you at 3 a.m. but also to engage with you in some way. It doesn’t have to be real-time interaction, but if you’re not posting informative and engaging content for your customers to consume when it suits them, or giving them the means to find out more about your services, you’ll lose them to a competitor who does.

Reduces Marketing Costs

Marketing is expensive because you have to pay for media placements such as PPC (pay per click), TV, and press. Your online web presence is different. There are three streams you can take advantage of that cost very little – often nothing: SEO (search engine optimization), owned media and earned media. SEO is the art of structuring and writing content for your website to make it easy for search engines to find you. It needs to be high quality, unique and relevant, which takes some effort, but the reward is you appear higher in search engine results pages (SERPs). Owned media is every piece of content your brand creates, from blog posts to videos, and costs only as much as it did to develop. Earned media is everything your fans post about you. Reviews, likes, comments and shares are priceless. They help you rank higher in search pages and they give you a wealth of additional free content to use as you wish.

The investment you make into creating a strong online web presence is one of the most significant contributions you will make to your business. Don’t leave it any longer. Decide what your goals are, engage a team of web design experts, and get started today.