5 Proven Persuasion Techniques and it's Importance for Your Business

Persuasion Techniques

When it comes to persuasive marketing, there are a lot of different techniques you can use. Some of them can be much more powerful than others, so it’s important to do your research before getting started.

If you’re looking to boost your conversions, there are some key areas you’ll want to focus on. Read on to discover some of the best persuasive techniques you can use to increase conversions.

1. The Reject and Retreat Approach

This technique is a great way to convert consumers who aren’t interested in your main product offering. For example, if a potential customer abandons your website without making a purchase, you could offer them a one-off discount or alert them to similar products at a cheaper price.

The goal is to get them to make a smaller purchase. The reject and retreat approach can prove especially effective when used correctly.

2. Focus on Reciprocity

The reciprocity technique is another effective persuasive technique. Giving your audience something for free can greatly increase the likelihood they’ll buy from you. This is because when we receive a freebie or gift, we automatically feel the need to give back.

Offering free samples or trials of your product can really help to boost the number of conversions you make.

3. Incorporate the Cheerleader Effect

The cheerleader effect is based upon the theory that we find people more attractive when they are in a group. The same applies for products. If you see a product grouped in with other similar products, it makes it look more attractive. This is especially true if the product is featured in a round-up review of the top five products on the market.

Try to get your product featured on comparison blogs and lists. You can also group together with non-competitors in your niche. You could offer their eBook as a giveaway, for example. This would boost the value of your own product, while also enabling you to collaborate with other businesses and helping each other to get more traffic.

4. The Scarcity Technique

The scarcity technique is a powerful one. It develops a sense of urgency in the consumer, making them more likely to make a purchase. You’ll find most businesses incorporate the scarcity technique into their marketing strategy at some point. Think of one-time-only deals and limited time discounts.

5. The Shared Value Technique

Another persuasive technique you can adopt is the shared value technique. This includes marketing your brand’s values to those who share them.

If a consumer feels like your brand matches their own core values, they’ll be much more likely to buy from you rather than your competitors. There are numerous ways you can show your values through business, including supporting local charities.

With so many different persuasive techniques out there, it’s hard to know which ones are best to incorporate into the business. If you’re looking to increase conversions, the above techniques are some of the best you’ll want to start with. Whichever technique you do choose to go with, make sure you research it as much as possible before getting started.

Why it is Importance for Your Business

Want your business to become more successful? If so, you might want to use your powers of persuasion.

Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find out more about what persuasion has to do with business, and why it’s so important.

It Motivates Your Staff

When you have great persuasive skills, it can really help to motivate your staff. Your employees are the backbone of the company, helping to keep it running and contributing to customer satisfaction. So, you need to make sure they too are satisfied and motivated.

Persuasion skills help to remind staff why they are doing what they’re doing. You can use it to get them to work harder, be more focused and to boost their productivity. As long as you repeat what is expected of them daily, you’ll find it doesn’t take too long to use the power of persuasion to boost staff performance.

Helping You to Generate More Customers

The most obvious way persuasion is linked to business is that it helps you to attract new customers. A large part of running a successful business is being able to generate a consistent flow of new customers.

With the art of persuasion, you can set yourself apart from your competitors. You can convince new customers to choose you, clearly explaining the benefits of why they should do so.

With marketing, persuasion is an essential skill. You need to be able to convince potential customer’s that they should buy from you. So, at the very least, persuasion is a skill your marketing team should have.

Bringing in Investors

At some point, you may need financial assistance to push your business forward. This may mean you’ll need to bring in investors.

When you’re trying to get investors to give you a cash injection, you’re going to need excellent persuasion skills. Obviously, figures such as your financial reports will also be required. However, it’s your presentation and pitch which will ultimately decide how likely it is the investors will come on board.

Achieving Good Deals with Suppliers

Similarly, persuasion helps with achieving good deals with suppliers. While the internet has made it easier to get the best deals with suppliers anyway, through comparison websites and reviews, persuasion still plays a role.

You can use persuasion skills to negotiate a better deal. You can also use them to develop better relationships with suppliers. This will help to ensure faster goods deliveries, as well as grant you more understanding if payments are ever late.

As you can see, persuasion has a huge link to business. The above are just some of the ways it can help with the day-to-day running of a company. While some people have natural persuasion skills, others need to develop them. So, if yours could do with some fine tuning, now’s the time to focus on boosting those persuasion skills to get ahead in business.