6 Proven Tips to Getting Your Audience to Take Action
Master the Art of Persuasion
Do you struggle to see results from your persuasive marketing strategy? It can be easy generating initial interest in your marketing efforts. However, getting your audience to commit isn’t always as straightforward.
If you want to boost sales and generate better results, it’s crucial to get your audience to commit. Here, we’ll look at some of the best ways to increase engagement and in turn, audience commitment.
1. Focus on Building Up Brand Awareness
Your audience is more likely to commit if they know and trust your brand. So, you’re going to want to spend time working on building up brand awareness.
There are a number of ways to do this, including ensuring your website is fully SEO optimized. If it isn’t optimized, consumers will struggle to find you when they type in search queries online. You’ll also want to consider guest blogging, speaking at industry-related events and delivering excellent quality content on a frequent basis.
The more well-known you become, the more your audience is going to commit to your brand.
2. Adapt to Fit Their Platform
A big mistake a lot of marketers make is failing to adjust their content for different platforms. It’s important to not only know which platforms your audience is using, but also to adapt to the different marketing styles they present.
Audiences behave differently on each social media platform. Facebook users expect something different to Twitter users, for example. Instagram can be a great tool for fashion and modelling, but for other types of businesses, more words than pictures are required.
So, make sure you’re adapting your marketing strategy to fit the different platforms. This will help you to encourage your audience to commit.
3. Know What They Want
As well as knowing where your audience resides, it’s equally important to know what they want. After all, it’s going to be pretty difficult to persuade them to purchase something they don’t actually need.
So, research into your target audience and see what the biggest questions are that they have right now. What issues do they have and how could your products and services help? When you know what they want, it makes it much easier to give it to them.
4. Build Up Your Likeability
If you haven’t focused much on building up your reputation, now is the perfect time to do so. Getting your audience to commit will be a breeze if they like you and your brand.
Take time to support the local community, encourage more customer reviews and offer discounts and freebies every now and again. You can also up your game and remember customer and client birthdays. Sending them a special freebie or discount, alongside a birthday message, really gives you that personal touch.
5. Engage with Them
Finally, it’s important to engage with your audience. This means connecting with them on social media and answering any questions they may have. Encourage them to leave comments on your blog and respond to them. The more engagement you have, the more likely they will be to commit.
As you can see, there are several different methods you can try to get your audience to commit. The above are some of the most effective you can utilize today.
6. Use Reciprocity to Persuade Consumers
So, you know that reciprocity involves giving consumers something they feel obliged to give back. But how does it persuade consumers to take action?
The principle works on the natural instinct we have to give back as humans. It’s not something we consciously think about. This means that reciprocity is a clever subconscious style of marketing your business.
There are many examples you can use to generate a better understanding of reciprocity. Take when you shop for a new car for example. When the salesperson gives you the price for the car you’re interested in, you might still be undecided whether it’s right for you. So, the salesperson will typically offer something else, such as a free sat nav or an extended warranty. This would convince you to take advantage of the deal as you’re getting something extra.
When you use reciprocity in business, it convinces consumers to buy from you as they’ll feel they owe you. Reciprocity and persuasion go hand in hand, helping you to persuade consumers to make a purchase