5 Key Industries That Use The Power Of Animation

Animation is not just a popular form of entertainment; used in creative ways, it can be a powerful tool for business, education, training, fundraising, and more!

In this article, we’ll take a look at five of the exciting industries which use animation in their work. But whatever your business or chosen field, it's likely that a form of animation could help you too.

Education

Animation is vibrant, fun, and engaging. It is being used in education for a variety of ages and interests - including for school assemblies, colleges, and adult learning.

Animated characters or shows can be a great way to deliver information in a memorable and distinctive way - making it easier to remember, while helping to present sometimes complicated concepts in a more digestible fashion.

Animation is helping educators for all ages to create an environment that is positive, stimulating, and interactive.

Marketing

Getting your business to stand out in a crowded marketplace is arguably harder than ever before. With a wealth of competition both online and in stores, it is important to communicate your business’ value to customers in a concise and memorable way.

The marketing and advertising industries have recognised the value of using animation in their materials, leading to it becoming increasingly popular in promotional content.

Animated characters and designs are exceptionally versatile. They can be used in a variety of ways and across a wide range of platforms, including YouTube channels and social media platforms like TikTok, Instagram, Facebook, Twitter, and many more.

Animation can be used to communicate important information in a rapid and impactful fashion — helping to emphasise special offers, discounts, promotions, and unique selling points.

Animation is also a popular marketing tool due to the high level of customisation and personalisation it offers. This means that whether your business is playful and laid-back, sleek and formal, or anything in between, there will be a style of animation to suit your unique outlook.

Medicine

Animation is being used in the medical profession too! From nursing, to after care, and even surgery itself, animation is an exceptionally useful tool for tutorials, simulations, and training.

In the same way animation is used in education, it is also used in medicine — helping to condense complex topics which must be remembered accurately, into engaging graphics or animated sequences.

As medical technology continues to evolve, so too does the use of animation. Now, it can be used to create detailed training models which assist with the tuition of new professionals, while allowing experienced surgeons to maintain their skills.

Engineering

Animation is becoming an increasingly valuable and widespread tool in high level engineering. For some of the most complex designs, sometimes a drawing is simply not enough. Here, animation which can be seen in real time, or in 3D, can be especially helpful.

Animation can allow engineers and designers — as well as potential investors — to see the intricacies of a system or structure many years before the finished product is delivered. This allows them to see at a glance how the project will work when complete, while enabling them to make adjustments and refinements to their blueprints at the early possible stage.

In fact, a specific branch of animation which caters to architects, surveyors, and other constructions professionals has become widespread within the industry. It is entitled ‘architectural visualisation’, and it allows for highly complex, large-scale buildings to be visualised and assessed long before the first brick is even laid.

Animation is also now featuring in the engineering departments of renewable energy companies and car manufacturers, while even being used to help with the development of new space technologies!

Entertainment

Perhaps one of its best-known uses, animation continues to make major waves in the entertainment industry. Frozen — one of the highest grossing animated films of all time — is said to have generated over a billion dollars worldwide in box office sales alone!

Animation appeals to families, and people of all ages. It can be a perfect storytelling vehicle in which the only limit is your imagination.

Whether used for family-friendly entertainment, education, marketing, medical purposes, or anything else, it’s easy to see why animation remains a popular tool for businesses operating all over the world and in a wide range of industries .