4 REASONS WHY CUSTOM PACKAGING IS IMPORTANT FOR YOUR BUSINESS
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Packaging serves a purpose, regardless of whether it is used to package food, cosmetics, electronics, clothing, or anything else. Make a mental note of the most recent purchase you made. Was it something to consume, use, wear, or drink? What impression does the item's packaging leave on you now that you have it in your mind? Which image comes to mind first? Do you consider its appearance, design, or safety? Or perhaps its temporary function as a shield for its contents?
Today's common items have short lifespans but long-lasting effects. The life cycle of materials will be extended and the number of single-use Custom Packaging Boxes will decrease as a result of an increase in materials' circularity.
THE PRIMARY FUNCTION OF PACKAGING IS TO SHIELD THE CONTENTS TO PROTECT THEM
Protection of contents from harm during transportation, handling, and storage is an essential feature . Product integrity is preserved throughout the logistics chain, from the manufacturer to the end user, by packaging. It shields the item from heat, humidity, light, and other external influences. This is the primary function of packaging. As a result, it is not uncommon to receive significantly more packaging than the product itself. especially when placing orders for products from online retailers. The amount of waste caused by the product's packaging can be truly staggering. Overall, the purpose of packaging is to protect, but there is a difference between packaging that is well-thought-out and intelligent and packaging that doesn't fit the purpose.
THE MOST IMPORTANT FUNCTION OF PACKAGING IS TO ENSURE THE SAFETY OF ITS CONTENTS AND CUSTOMERS
The product's safety information should be included in the packaging. For food products, for instance, the best-before date, packing date, and ingredient list must all be clearly visible on the packaging. Whether the food is packaged using virgin or recycled materials, no harmful chemicals, doors, or flavors should be transferred to the food. In addition, the presence of toxic substances must be made abundantly clear on the packaging. All of these details improve the consumer's product safety. More information is always preferable to less information.
THE MARKETING AND BRAND OF THE PRODUCT ARE HEAVILY INFLUENCED BY THE PACKAGING
Unique packaging can make a product more appealing and, as a result, influence consumers' willingness to purchase it. The product itself is just as important as the packaging. Its goal is to make the product stand out on the shelf or website, increase sales, provide relevant product information, and increase interest. Two thirds of respondents claim that the packaging influences their purchasing decisions. Packaging can also tell a lot about the company that makes the product as well as its effects on the economy, society, and the environment. It is a tool for promoting the company's values and the significant advantages the product provides to customers.
CUSTOMERS WANT PACKAGING THAT IS SUITABLE FOR ITS INTENDED USE
They demand packaging that is extremely user-friendly, functional, and a "lifesaver." Customers are the only ones who can evaluate the packaging's usability. Some of the needs of customers can be met by packaging that is easy to open and close, easy to fold and sort after use, and can be recycled or reused. Usability is also improved when optimal design is used. It has been observed that the current trend in packaging usability shifts away from a culture of single-use consumption and toward buying products in bulk, in Reusable Packaging, and in their own containers, as it did in the 1960s. When they go grocery shopping, environmentally conscious customers already bring their own empty jars, bags, and containers. As a result, packaging usability remains a significant obstacle. How many times can the packaging be recycled, and is it designed to be as user-friendly as possible?
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