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10 Tips for Writing and Publishing Articles Online - for Beginners!

As a blogger, you’ll often feel torn between the competing interests of your own website and opportunities that are offered to you elsewhere. If you’re constantly struggling between the two, it might be time to take a step back and look at the bigger picture.

By Dereje “Dere Hun” HunPublished 2 years ago 5 min read
10 Tips for Writing and Publishing Articles Online - for Beginners!
Photo by Matthew Guay on Unsplash

1. Write for a specific audience

When you’re pitching ideas to other publications, you’ll often be asked to specify your target audience. Your first instinct might be to say that you want to write for everyone, but that simply isn’t true. The more specific you can be, the better your chance of being published. If you’re not sure who your target audience is, try observing your daily readership and taking note of what they seem to be interested in. If you write for a specific audience, you will be able to write more relevant and interesting content, which in turn will earn you more recognition and reputation. At the same time, it will also help you attract more targeted traffic to your site which means more conversions, and more revenue.

2. Network with influencers

Once you’ve honed your pitch and have an article ready to go, reach out to the top bloggers in your industry and offer them an exclusive partnership. The best way to do this is to find out who the top influencers are in your niche and then reach out to them. Once you’ve found a blogger with a large following, it’s important to be respectful and creative with your pitch. You don’t want to come across as desperate or salesy, even though your ultimate goal is to convert the readers from their blog to your own. You could offer to write an original guest post for them, or republish one of your old posts on their blog. One of the best ways to build up your reputation is to be featured on other blogs, so if you can make this happen, you’ll be in a great position to take advantage of it.

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3. Be transparent about sponsored content

One of the biggest controversies that surrounds guest posting is sponsored content. This is when an article is written as though it’s an impartial review or insight into a product or service, but in reality, it has been paid for by the company itself. If you decide that this is something you want to do, it’s important to be transparent about it. There are a few ways you can go about this, but the most common is to include a “sponsored by” or “advertisement” tag at the top or bottom of the article. If you’re posting the article on your own blog, you should also include a disclosure in the post, as well as in the tags and categories that you use.

4. Don’t be afraid to experiment

One of the benefits of reaching out to top bloggers and guest posting is that you’ll often be offered one-off opportunities to experiment with different types of content. You might be asked to write an article about a specific topic that isn’t directly related to your industry, or maybe even one that isn’t related to your site at all. If this happens to you, don’t be afraid to experiment. If you really want to build your readership and your reputation, sometimes you have to take one for the team and experiment with new ideas. Don’t expect these experiments to directly benefit your website, but they can help you to refine your skills as a writer and provide you with a more diverse portfolio of published content.

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5. Don’t be afraid to collaborate

Although most of the work you’ll be offered as a guest blogger will be in the form of one-off pieces, you could also be offered the chance to contribute to a blog-hop or collaborative series. If you get offered this opportunity, it’s best to take it and go all out. Collaborative series are a great way to build relationships and connections with other writers and bloggers. If you really want to make an impact and get your name out there, then you could even consider starting your own blog-hop. This might sound like a daunting task, but it’s actually surprisingly easy. For example, you could start a monthly blog-hop series related to your niche. You can ask other bloggers to join by reposting one of your articles on their blog on the same day each month.

6. Take your time before publishing

One of the biggest mistakes that new writers make is to rush their articles before publishing. You’ll often be required to submit your article within a certain number of days, but if you’re in a rush to publish, you risk producing low-quality content that will only reflect poorly on you. If you want to build a successful side business from blogging, it’s important that you take your time with each article. You should be aiming to produce the best piece of work that you can — not just to publish on time, but to publish something that you’re truly proud of. The more time and effort you put into each article, the better it will reflect on you and your business.

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Bottom line

With the rise of influencers and guest blogging, articles are more in demand than ever before. If you want to build your readership and earn extra income from your site, then you need to start publishing articles. If you’re a beginner, it can be intimidating to start writing articles. However, if you know where to look for inspiration and which outlets are currently accepting submissions, then you’ll be able to get your article published in no time at all. If you want to write and publish articles online, then it can be helpful to know what top bloggers want to see from guest authors. To write articles that are published, you’ll need to pitch ideas to publications, network with influencers, be transparent about sponsored content, and experiment with different types of content.

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