"Working queen" Feng Yidong entrepreneurship story

Feng Yidong is a woman with a story. From a teacher to an enterprise manager, she experienced what kind of life turn and what kind of heart journey, not many people really understand. The business sea is full of twists and turns. She falls down again and again, and rises again and again, finally achieving her own wealth life...

Feng Yidong was born into a literate family. After graduating from college in 1990, she was assigned to teach in a middle school in Zhengzhou and led a quiet but stable life. Her life suddenly takes a dramatic turn because of a random chance and a seemingly wrong job Posting.

"Alternative" recruitment

It was the end of 1994, Feng Yidong found a "strange" recruitment in the newspaper: "Due to business development needs, the hotel is looking for 10 managers, no experience in the hotel industry is preferred."

Did the newspaper make a mistake in the typesetting of "have experience in the hotel industry" instead of "have no experience in the hotel industry"? So she called the newspaper and asked for a correction. The newspaper's reply was, "The material provided by the client is as follows."

Enterprises are willing to hire experienced people, why does this hotel want to hire inexperienced people? So she called the hotel. "Inexperienced people are a blank SLATE and are more malleable. Our hotel has a complete training program, which is capable of turning an inexperienced person into a good manager."

Feng Yidong was moved. After five whole years of teaching, she is at home. But in her heart, she prefers challenging work: "After all, I am still young and have little contact with society. Why not give it a try?"

With a restless heart, Feng Yidong took the resume to the hotel interview. Unexpectedly, she got the appreciation of the boss and decided to hire her at once.

The next day, Feng asked the school to resign. The school leader tried to persuade her: "This matter you have to think clearly ah! Although the salary of teachers is not very high, it is also an iron rice bowl."

But Feng Yidong resolutely walked into the hotel, as an intern manager.

"The Queen of Jobs"

With his rich knowledge accumulation and capable working style, Feng Yidong miraculously completed his career jump: 3 months after the end of the internship officially became a manager, 3 months later promoted to the manager, a year later as deputy general manager, less than two years later was promoted to the general manager. Her experience of rising to the top has caused great shock and concern in her colleagues and even in the industry.

In order to improve the service quality of the hotel, Feng Yidong is determined to improve the service quality of the staff. She suggested that the board of directors allocate more than 100,000 yuan to send 41 waiters to the Tourism College of Zhengzhou University for further study, which opened a new channel for hotel and university to jointly train staff. "Many waiters and waitresses are at the age of learning knowledge. They come from their hometown to work and have no access to universities. By doing this, we can enhance their quality and help them realize their college dreams." "Mr. Feng said.

An accidental opportunity, Feng Yidong got to know the famous section of the industry. They hit it off. They talked about management, hotel and life... After talking for three days, both of them were willing to cooperate with each other. Hindering the chairman of the Holiday Inn, Feng Yidong was unable to join forces with Duan. Later, under the repeated invitation of the total section, Feng Yidong resigned to bring her dreams and passion of the sea, and the total section of preparation to create a splendid garden hotel. Therefore, Feng Yidong did the general manager of the Splendid Garden Hotel for two years, that is, the first boss of the Splendid Garden, and personally participated in the whole process of the hotel from the establishment to the right track.

In Splendid Garden Hotel, Feng Yidong's management art, decoration ideas, business philosophy, market operation are becoming more and more mature. At that time, because Feng Yidong in the industry of high education, high pay, high reputation, industry friends also gave her a nickname: "Queen of work".

Resignation of entrepreneurship

In late 2001, an incident happened that changed the course of Mr. Feng's life.

One of Mr. Feng's friends is doing business abroad and wants to return to China to invest in projects. When she heard that Feng Yidong was experienced in catering for many years, she urged her to quit her job and take charge of preparing the new hotel.

At this time, Feng Yidong's career also came to a crossroads: after two years as the general manager, the hotel was thriving, but he became more and more relaxed. His daily work was to approve documents and receive important guests.

Feng Yidong tired of this unchanging life, want to give themselves to find a fulcrum to continue to struggle.

At this time, the friend sent an invitation to Feng Yidong, asking her to be responsible for the preparation and daily operation of the hotel. All funds are provided by friends, without interfering in her management; She took a management stake of 35%; Friends with capital investment, accounting for 65 percent of the shares.

Think also, play more space, so she quit to start planning a new hotel.

Spent 3 MONTHS TIME, FENG YIDONG DREW UP TO DECORATE THE DRAWING, then an accident: THE friend can not cooperate with her for some reason to manage. The friend withdrew the funds, and at this time Feng Yidong, only 30 thousand yuan of savings in hand, in the preparatory period of the hotel suddenly did not blood, how to do? Give up or stick with it?

Mr. Feng chose the latter. She calculated an account, the decoration plus the workers' wages need a total of about 3 million yuan. Family also did not save a few money, advised her: "Forget it, don't toss!" The family wants Feng Yidong to do a smaller hotel, and when he has money in the future, he will make it bigger and stronger.

But Feng Yidong refused. She knew that the management of a big hotel was very different from that of a small hotel. Even if she did a small hotel, she might do it in accordance with the management of a big hotel, which would inevitably lead to idle resources and waste the customer resources accumulated over the years.

Successful jump

Mr. Feng insisted on sticking to his plan. Then, she held a "renovation hearing" to listen to customers' opinions and suggestions. Then, it takes three months to perfect the drawings according to the customer's suggestions. By DAY, SHE AND DECORATE A COMPANY TO TALK, ASK THEM PART CUSHION CAPITAL, TALK WITH FRIEND, CUSTOMER IN THE EVENING, ASK THEM TO INVEST.

She began to analyze the advantages and disadvantages of the hotel, and worked out in detail the hotel's investment budget, scale, positioning, daily turnover, profit, return on investment, etc.

Many people say that the location of Feng Yidong's hotel is too remote, Feng Yidong personally took a taxi, bus, bike, to calculate how long it takes from the city center to the hotel, "it seems far away, in fact, less than 15 minutes to arrive, is a good place to take quiet in the trouble. She used numbers to convince people. Investors found that Feng Yidong is indeed a man of business, and have signed investment agreements with her.

The hotel decoration should install air conditioning, but the money in hand is spent. When the air conditioner was installed, Mr. Feng promised to pay for it within two days. In the evening, she took out the phone book, to call their classmates, friends, this ten thousand yuan, that twenty thousand yuan, the next day, money together, and then to the people to send.

But in the end there was an accident. Feng Yidong to furniture factory to order a good number of tables and chairs, such as people according to the requirements of the things to the door, Feng Yidong found no money on the account! Furniture factory may require cash settlement.

Feng Yidong first let the furniture be unloaded. After unloading the furniture, she discussed with the person in charge of the furniture factory, "There is something wrong with the banking system. Can we pay in a few days? It will be paid within a month." Person in charge of A LISTEN TO AT that TIME turned face: "NO LINE PULL FURNITURE back!"

Feng Yidong said: "I have always been very credit, when the time really does not transfer the hotel will also give you back." Say to this, the person in charge of furniture factory had to agree.

With the encouragement and support of his family and friends, Feng Yidong has finally completed the successful leap from a professional manager to an individual entrepreneur in the accumulation of knowledge of hotel system for 8 years. World Jin Hotel opened as scheduled.

The concept of "care and management" makes the staff loyal and stable, and the management concept of "treat the guests as friends" quickly makes the traffic in front of the door, and the hotel has won very good social and economic benefits.

Feng Yidong, who has created miracles in his career, always reminds himself that the glorious past is neither the capital of life nor the peak of career, but a new starting point of life. From a teacher to a "migrant worker queen", to start his own business, to become a mature and real boss, for Feng Yidong, every transformation is a spiritual experience. Career ups and downs, career ups and downs, she finally realized the cause of the "phoenix Nirvana".