The Success of Lao Gan Ma Is Magic

A rural woman who had not attended a day's school and could only write her name started from scratch, and in just six years, she founded a private enterprise with assets of 1.3 billion yuan!

The rural woman who created the new fairy tale is Tao Huobi, 51 years old. Say her name, many people may not know but mention her "Lao Gan Ma Mala sauce", is almost a household name, everyone knows. Tao Huobi is the founder of Laoganma mala sauce, a dish that migrant workers eat almost every day, and the chairman of the conglomerate that produces it. How did this rural "Lao Gan ma", who could not read four characters and could not even read documents, set up and manage a large enterprise with more than 1,300 employees?

"Trick" one: start with spirit

Because of her poor family, Tao did not read a single day growing up. To survive, she worked and set up a street stall at an early age. In 1989, with the little money she had saved, Tao built a house with bricks she had picked up from around the world and opened a humble restaurant called "Value Restaurant," which specialized in cold noodles and cold noodles. At that time, she specially made mala sauce as a special seasoning for cold noodles, and the result was a booming business.

One morning, Tao Huabi woke up feeling dizzy and didn't go to the market to buy chili peppers. Who knows, when customers come to eat, they turn around and walk when they hear there is no mala sauce. She couldn't help but wonder: How could this be? Do my customers not like to eat cold noodles, but like to eat my spicy sauce?!

The incident touched Tao very much. She was astute to see the potential of mala sauce, from then on up to study...... After several years of trial and error, the spicy sauce she made has a more unique flavor.

"Tip" two: do business with love

In August 1997, "Guiyang Nanming LaOGanma Flavor Food Co., LTD." was officially listed, and the number of workers increased to more than 200. At this time, for Tao Huobi, the biggest problem is not production, but the pressure from management.

Although she has no culture, Tao Huabi understands this truth: helping one person can move a group of people; Caring for a group of people can certainly move the whole group. Sure enough, this kind of affection of "emotional investment", so that Tao Huobi and "Lao Gan Ma" company cohesion has only increased. In the minds of employees, Tao Huabi is as amiable and lovely as her mother. In the company, no one called her president, all called her "Lao Gan Ma".

By the end of 2000, in only three and a half years, the company had grown rapidly, with 1200 employees, an output value of nearly 300 million yuan, and a tax of 43.15 million yuan. Today, the company has a cumulative output value of 1.3 billion yuan and pays 180 million yuan in taxes every year. It ranks No. 5 on the list of China's top 50 private enterprises.

A billionaire's recipe for success

There are 100 Hamlets for 100 people, but what about billionaires?

Most people think of a billionaire as something like this: a family legacy, like Rockefeller; Tech pioneers like Bill Gates; Capital expert, such as Ding Lei...... And that mass passage

Entrepreneurs who thrive on opportunities of The Times such as real estate and health products. In the end, it's all about big opportunities, big knowledge, and big strength.

But what did Tao Huabi of "Lao Gan Ma Mala Sauce" rely on? In terms of strength, her husband died early. Before the 1990s, she dragged her two children to work and set up street stalls everywhere. In terms of opportunity, making spicy sauce is a traditional industry; On knowledge, not to speak of, she not only did not leave the ocean, read a university, even the Pearl River Delta area some "wash feet on the field" primary school graduation, but junior high school graduation of the boss also are not as good as -- only understand three words, and that is still when the boss later to learn!

Why did Tao Huabi succeed? Why is "Lao Gan Ma" growing? It's a secret, but it has a well-known answer. It is a secret that "Lao Gan Ma" has grown to a huge annual output value of 1.3 billion yuan in six years of entrepreneurship. Tao Huobi, who has "nothing", cannot have the secret to success. It is even truer to say that everyone knows the answer --

Be sensitive to opportunity. Li Ka-Shing's initial success is to seize the opportunity of Hong Kong real estate and port development, Ding Lei's grasp is the Internet, Zhu Baoguo stabilized health care products... Tao Huobi made a big deal in the late 1990s, at a time when people thought "you can't do business without big money". In the beginning, she seized only a small opportunity to sell cold powder, and mixed sauce best-selling.

The good faith. "Do business with integrity", which almost everyone knows. But the truth is, many people still can't. Tao Huobi had never heard of "integrity" before, but she did it with the simple essence of a farmer and did a big business. Cohesion. Enterprise start-up, only a few hard work, skillful work, and even a little reckless work can be, but

In the future? There are more employees, we need to work together, and many excellent enterprises with equity incentives, and corporate culture; Similarly, Tao Huabi has "emotional investment" too emotional people.

A professional manager. Tao Huobi is illiterate and does not know how to calculate accounts. It does not matter, she invited her son, more boldly invited a lot of professional management personnel, and sent them out for training and further study...

Tao HUABI, WHO ONLY KNOWS THREE WORDS, HAS EVERY IDEA following THE LATEST AND MOST COMPLETE management BOOK -- THEREFORE, THE success of "Lao GAN MA" is magic, but far from a myth.