The Real Formula Wizkid Used to Blow and How I’m Applying It - Brymo

Brymo is an unconventional artiste. Despite the musician not having any major commercial hit since songs like "Oleku" and "Ara" came out ten years ago, the musician has still found a way to stay relevant in the music industry and continues to have a devoted fanbase and steady income from music. During a new interview with The Cable Lifestyle, Brymo shed some more light about why he doesn't really go on tour, and why he chooses to continually pump out music citing acts like Wizkid and Olamide as his source of reference. Here is what Brymo had to say during the interview.

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Speaking about why he releases so many songs back to back, doesn't wait between releases of projects and hardly tours or performs, Brymo said citing Wizkid and Olamide for reference:

BRYMO: I don’t know. What I know is that, when I make music, I feel better. When we’re on stage, we feel like inanimate things. The longer I perform, the more it feels dead. And you lose your voice. It’s tedious and pointless work. That’s why you hear artistes call off their tours. But we’re in it for different reasons. There are so many artistes in the world today and nobody is looking for you. You just have to supply, so people can have enough.

Wizkid took over the pop scene when he was releasing so many singles every month. At some point, he was the most published artiste. That’s how he built his takeover. That’s how he became big. The main reason Brymo is big is that I can churn out the kind of songs I do so quickly. That’s all. For everybody, the volume of supply is still very important.

We’re talking about Olamide and it’s about the number of albums. It’s always about the volume of products you put out to catch more patronage for yourself. So, if you’re going to space your albums by two or three years, then I don’t know because the volume is the real job. The fact that artistes tour on a calendar is one of the big problems with touring. I prefer to take money, go to New York, book a hall, sell my tickets, and do my own show as we do in Lagos. It’s fun. You have no idea. Entire master’s process becomes between me, my manager, the concert producer, and the band here. I speak to Kunle Afolayan to give me his hall, and we strike deals and sign papers. We’re selling tickets and broadcasting live. We have a streaming service. I made all the phone calls. So it takes me up to three months to put one event together. I prefer to do that than spend three months touring on behalf of somebody else.

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