The Legend of A Poor Man's Fortune

Difficulties are not terrible, strong is an eagle with high ambitions, the dream is a part of the dream, and a dream will go to the dream.

He is a poor student, to make a living, he started from a street stall, then set up "Boqiang Express", and now is the chairman of Boqiang Human Resources company.

He earned 5 million yuan in three years before he graduated from college. He makes no secret of his desire for wealth: "I always wanted to be a rich man, and getting out of poverty was the biggest motivation for me to start my own business."

He used his successful entrepreneurial experience to give 6.99 million college graduates hope of finding a job.

His name is Li Haiyang. Since his childhood, his poor family inspired him to study hard. After 12 years of hard study, he was finally admitted to the Hebei Institute of Physical Education in 2008. However, with his father crippled in both legs, his mother suffering from hypertension, and his sister suffering from schizophrenia, his family could not bear the tuition fee of 10,000 yuan. So, he vowed to stand out, determined to become a millionaire in 10 years. But even though he did not expect it, after only three years of hard work, he realized this dream.

"It's not about money, it's about survival, so there's no choice." He said, "difficulties are not terrible, strong is an ambitious eagle, the dream is a part of the dream, the dream is to pursue the dream."

I must be a rich man

Due to his poor family, when Li Haiyang first entered the university in August 2008, he could not even have enough to eat, the basic life was not guaranteed, and he could not enjoy the wonderful college life like other students. When other students were still crying and homesick, Li Haiyang had already started his first job.

Li's first job was working in a furniture store for 27 yuan a day, and he was often scolded for no reason. In some cases, he worked three jobs a day, handing out fliers for a company in the morning, selling cellphone cards in the afternoon, and waiting tables at a barbecue restaurant in the evening, working nearly 20 hours a day.

To earn more money, he rented a dark room with only one small bed. One day, after finishing his third job, it was past 3 a.m. At that time the rain was particularly big, bean big raindrops hit in the face, like beating a drum, letting a person feel a word: pain! The water on the road was up to the bicycle pedals, and the bike was like a boat in the rough water.

Li Haiyang wept and shouted in the empty street, "I must be a rich man." After returning to his residence, Li Haiyang went to bed without washing clothes and taking off. He had a dream in which he became a millionaire.

The next day, Li Haiyang told another grill buddy in earnest, "I want to become a millionaire in ten years." The companion looked at the sweaty, greasy Li Haiyang, disdainfully said: "You become a millionaire? I'm going to be Bill Gates."

After two months of hard work, I earned 5,500 yuan. He also successfully applied for financial aid from the Hebei Institute of Physical Education and finally managed to scrape together enough money for his tuition. After paying the tuition fee, Li was left with only 200 yuan, and he had to be careful about his food expenses. Every time he went to the canteen, he would pick the cheapest dishes.

Li Haiyang experienced the cold and warm world in the process of hard struggle. He clearly remembers that once, after a day's work, he was too tired to hold on any longer, so he leaned against the door to rest for a while. The shift manager happened to see him, and he immediately scolded him in front of many employees: "Don't lean on him like a dog."

Despite the grievance, Li Haiyang could only endure it, and finally rode a bike on the way to work and cried all the way. "Long after the incident, I went to see the manager and thanked those who had hurt me and helped me to be strong." "Li said.

Inadvertently, in the street to see the vendor posted a mobile phone film, which gave him a brainwave. According to his understanding, mobile phone film is very popular in the university market. So he bought a second-hand small table, bought goods from the wholesale market, and set up a stall in front of the neighboring Hebei University of Economics and Business in his spare time.

"It was winter and I couldn't stand the cold, so I used a lighter to light a scrap of the film to warm it up. But the only thing colder than being cold is being looked at for no reason." Li Haiyang said he regularly sent home the money he earned from his street stall to buy medicine for his father every month.

At the end of 2009, Li learned that "mobile phone couple cards" from communication operators were popular among college students in long-distance relationships, so he switched to selling them. This KIND of mobile phone call service provided by the foreign communication operator, as long as pay a certain monthly rent, the domestic long-distance call can be free for a certain period.

When Li received his first deal, he netted 150 yuan. He wanted to expand his business, but he struggled with funds. When Li Haiyang was worried about how to raise money, the "nobleman" who came down from the sky changed his life.

A dollar changes a life

The meeting with the "nobleman" was purely accidental. According to Li Haiyang, once on a bus, a middle-aged man held a 100-yuan bill in his hand and asked who could help him change the coin. Others were indifferent, only Li Haiyang put in one yuan for the middle-aged man. The other side is very grateful for Li Haiyang's action. After a simple conversation, he gave Li Haiyang a business card, unexpectedly, this person has become Li Haiyang's "noble".

Later, the successful man, who "saw his old self reflected in Li Haiyang", became Li's career guide and lent him a sum of money as start-up capital. I quickly set up a sales team of "mobile phone couple cards" in each school.

In January 2009, Li acquired the right to act as a college agent for the mobile phone "couple card" business, and within a month, he developed more than 200 student agents in many colleges in Shijiazhuang, Hebei province. Within two months, he had earned 500,000 yuan. This is the first bucket of gold in his life.

Li's entrepreneurial journey has not been all sunshine. When sales of "couple cards" were booming, telecom operators suddenly stopped the service. At that time, the total value of the mobile phone card in the hand was more than 200,000 yuan. He not only had to face the loss of more than 200,000 yuan but also would face the crisis of discredited credit.

A friend advised him to change his mobile phone number, to protect himself, but Li Haiyang did not do so, but to buy the card, if the business can not be restored, must refund. Li, who used to work as a part-time mobile phone card seller in high school, "knows" how operators operate and is fined for every complaint they accept. "The TOTAL DOES NOT WITHDRAW THE LAWSUIT BUSINESS HALL IS UNBEARABLE, TO THE final person in charge will COME out TO MEET WITH me." "Li said. Since then, he has repeatedly and communicated operator communication, daily call complaints, a total of more than 10,000 times.

Lee said with a smile, I don t know if my persistence impressed the manager, and the business of the card miraculously recovered. Although business resumed, the incident hit Li's marketing team hard and he was forced to dissolve the company due to a lack of funds.

Li Haiyang is not a talker, but these years of experience let him know a lot of people and make him gradually become open. He said: "I am always grateful to this' noble man ', helping others, and we are still in touch today." He believes that only with a sincere and grateful heart can one make intimate friends in a strange city.

Good interpersonal relations and reputation, for Li Haiyang in the future to expand the college express business, have laid a solid foundation.

"College Express" realizes the dream of entrepreneurship

In 2011, by his relationship with several university security guards when selling mobile phone cards, Li Haiyang successfully negotiated the exclusive express management rights of more than 30 universities in the province. Since then, Li Haiyang, who holds the resources of many college graduates, has become the object that the express companies "have to cooperate with", and he naturally contracted the business of three express companies in Hebei Province. Within a month, the express business made a profit of 160,000 yuan. In just one year, the annual profit exceeded one million yuan. He then opened a cold drink shop, a restaurant, and two communications stores.

"I am a very lucky man, and I often meet great people. In the college express industry, these people from the university security department are my valuable people." Li Haiyang said with a laugh.

"I know how college students feel, so I can offer them the most thoughtful service," Li said. At Li Haiyang's delivery company, students' packages are usually provided with bags regardless of weight. The delivery fee starts at 50 yuan in the province and 60 yuan outside the province, which is more than 20 yuan cheaper than some delivery companies.

"We now have physical stores near several universities to make it easier for students to shop and accumulate points." "At present, we still rely on the existing express business to provide door-to-door delivery services. In the future, we plan to gradually reduce physical stores and rely on online stores to implement home delivery, which is not only convenient for consumers but also reduces costs."

This is his "secret recipe" to hold a seat in the market competition.

Li doesn't shy away from such "PR" details. In his view, it is a communication skill and the ability to deal with society. "Now I'm eating out a lot for my business and I've gained weight and a bit of a beer belly. Every time I socialize, I don't talk very well. I just drink with clients all the time, sometimes I vomit, and it takes me several days to recover." "Li said.

Now a graduate, Li has amassed a fortune of at least 5 million yuan. He is busy replicating his business model and expanding his business empire in several high school districts in Shijiazhuang. There was no joy on his face when he spoke of his past success. Instead, there was calm. Recalling the experience of doing part-time jobs, setting up a stall, and starting a business when he first entered the university, he always felt that he had not honed enough. "If the part-time hours had been longer, it might have worked better," he says.

In Li Haiyang's QQ space, there is an article about his experience to share, he has gone into society but also does not forget to give some encouragement and courage to college students who struggle with employment difficulties. Given the difficult employment of college students, Li Haiyang said: "entrepreneurship itself is employment, is the advanced stage of employment. Successful entrepreneurship, variable passive employment to active entrepreneurship, effectively relieve the current employment pressure."

"Action is important. If you decide to start a business, go for it." He believes that there is no shortcut to success, you must have confidence, perseverance, and contacts, learn to integrate resources into the part-time job, identify entrepreneurial opportunities, and stick to them.