Tang Su Life: The Inspirational legend of Chinese nutritional foodie Sun Yucheng

Best Childhood Memory

Meat in those days, soup in those days

Sun Yucheng is the executive director and general manager of Yantai Pan American Lihua Food Co., LTD. He used to be the editor-in-chief of "Chinese Food" magazine and "Chinese Food" magazine. He has his special feelings and feelings for food and health. One of his best memories is eating beef bone soup as a child.

In those poor days, a cow died in the village on the eve of the Chinese New Year, so the village chief asked several people to cook the cow and share it with everyone. At that time, the eldest brother was in charge of sharing the meat. In the evening they all stood waiting anxiously on the cold ground, the grown-ups talking excitedly in the dull yellow light, the children all swallowing and staring at the hands of the cutters, and rushing to grab the bones as soon as they were picked and thrown on the ground.

Outside the north wind was howling and the snow was blowing. At this time the most exciting is the brother home, brother entered the room, sister rushed to help the brother beat the snow on the body, at this time, brother-like magic arms took out a piece of chai for a long time of beef. Brother elder sister immediately shout, jump and jump, the mother also very happy, hurriedly call father is cooking pan on the stove down, mom put a big pot on the stove and the pot on a pot full of water, everybody enveloping sleeps upon a small stove, eagerly looked at his mother put the meat into the water pot, dad kept out the embers of the fire. Soon, the smell of meat wafted all over the house, and my brothers and sisters kept smashing their mouths, swallowing their saliva, and staring at the pot of soup on the stove.

"The meat is done! Mother gave the order, and my brothers and sisters began to jump up and call, my mother cut the meat, we directly grasp the meat, dip a little salt into our mouths, eat quickly and happily, a few pounds of meat, soon gone. Mom and dad are not willing to eat, just looking at the children laugh, and then we use a bowl to boil the meat soup to drink, and mom and dad also drank a few mouthfuls. The umami taste of the meat and soup I ate in my childhood is really beautiful, which is always fresh in my mind and deep in my memory...

The ocean

For the world to find the Icelandic deep-sea old ginseng

Since then, Sun Yucheng has had a dream in his heart: when will he be able to drink the nutritious, delicious, and unforgettable soup again?

Later, the living conditions gradually improved, Sun Yucheng himself also had a stable job, for the concept of diet gradually sublimated to a health regimen, and later to do food editor, for health more have a unique opinion and ideas.

As the media for food safety over the past few years a large number of negative reports, yu-cheng sun feel people live on food gradually become no longer pure, behind is exquisite packaging, a lot of substandard food sanitation operations were frequently arise, all kinds of industrial wastewater pollution water people's health, all kinds of additives in food variety and proportion of more and more... Eating such food, drinking such water and soup every day, delicious food is no longer healthy, and the happy memories of childhood are gone forever.

Food is the day of the people, food to safety first. At this time, Sun Yucheng was hesitating, how can we let real healthy food into our hearts, how can we create a pure land of food? At this moment, Sun Yucheng's heart has only one idea: must be able to be healthy, must be healthy.

An accidental opportunity, to give the wife that overwork becomes ill the tonic that seeks health to keep in good health, let Sun Yucheng know Iceland wild sea cucumber. It is said that this wild sea cucumber is produced in the North Atlantic Ocean, which is covered by snow and ice all year round. The age of wild red pole ginseng growing in this sea is more than 10 years. Because of its unique natural environment, there is no antibiotic and pesticide residue in its body, which is a pure natural green organic food. After discovering this healthy pure food, Sun Yucheng smiled happily, this let him see the hope in his wife's health, and let him return to childhood as if to smell the beef soup...

With his dream of green health, Sun Yucheng came to Iceland -- a pure environment, clean sea, and a dreamy, white and flawless country. After investigation, Sun Yucheng took several samples back to China, which was certified by the inspection report of the National Aquatic Product Quality Supervision and Inspection Center [N0.W2009009\NO.W2009010]. The results showed that the main nutrient active components of protein and amino acid of wild sea cucumber were 3.56 times that of domestic cultured sea cucumber. With such high nutritional value, Sun Yucheng immediately decided to bring this pure natural health product back to his own country for sale.

So Sun Yucheng returned to Iceland again. After negotiation, Sun Yucheng established Yantai Pan American Lihua Food Co., LTD., registered the brand of "red ginseng", and acted as the exclusive agent of Iceland wild red ginseng in China.

From the introduction of the Icelandic sea cucumber to the research of a set of mature scientific and healthy production technology, and then to obtaining the national Trademark Administration "red ginseng" brand certificate, Sun Yucheng experienced a full two years of hardships. During this period, he developed a fresh cooking and freezing process without sugar, salt, water, antibiotics, pesticide residues, and any food additives under the principle of "only providing nutritious and healthy food" to ensure the maximum retention of nutrients. Since then, HongJI GINSENG, with its superior food quality, has entered the Chinese mainland market and ordinary families, adding a new element to the healthy life of the people.

In the daily operation of the company, Sun Yucheng has been emphasizing to his employees that Yantai Pan American Lihua Food Co., Ltd. is concerned with life, to provide healthy food for the public as its responsibility; Consumers eat comfortably, buy at ease, is the company's lifelong pursuit, the purpose of the company is to let the concept of green health care into the hearts of the people. Following this goal, the company established a large sales network in Beijing, Shanghai, Chengdu, Hangzhou, Taiyuan, Jinan, Zibo, Guiyang, Kunming, Zhengzhou, and other regions in 2010, and the sales and investment promotion are in full swing throughout the country.

Ginseng "soup" fragrance

Nutrition experts lead the trend of health

At the height of his career, Sun Yucheng flew around the country and was dutiful enough to visit his elderly mother. Once, already over eighty years old mother especially stewed the delicious beef soup, treat home son.

Children are always the heart of the mother, to see Sun Yucheng back, the mother's wrinkled face smiled, standing on tiptoe to keep busy, but also from time to time to ask the son how the recent business. The old mother like a child around the son, Sun Yucheng then realizes: that the mother is old, and needs the company of children like children need people to care for.

Yu-cheng sun drinks beef soup, mother does look at mother's old face, feel the scene is both familiar and strange, like lightning over more than 20 years, the family around the stove drink broth scene, when the brothers were, at that time, parents also robust, at that time the parents love for the son also like today, what are left to children. After years of relentless old ah, looking at his mother, Sun Yucheng could not help tears and blurred eyes, as if to return to the time that let their dreams and dreams drink beef soup.

After returning from his hometown, Sun Yucheng was filled with emotion. His childhood feelings about beef soup again gave him a new idea: Hongjizhen has such a high nutritional value, why can't it be used to develop a fresh soup with both high nutrition and convenience? Thinking of this, Sun Yucheng immediately organized employees to conduct a market investigation of soup. After a month of careful investigation, Sun Yucheng found that although there are many varieties of soup on the market, there are few pure varieties of soup with high nutritional value. Based on the results of this market research, Sun Yucheng is more determined to use red ginseng to make healthy nutritious sea cucumber soup confidence.

Therefore, Sun Yucheng organized the backbone members of the company, nervously putting into the research and development work of Hongji ginseng nourishing fresh soup.

When choosing the auxiliary materials to match with Hongji ginseng, Sun Yucheng pays attention to the "same origin of medicine and food", and pays attention to the close integration of health preservation and diet. Considering that the red pole ginseng body is rich in amino acids, and vitamins, with tonifying kidney meridian, the essence of the effect, the R & D team chose to use tomatoes to match because tomatoes are the first choice for cancer prevention, anti-cancer, and prostate. After foreign studies found that the extract of tomato can reduce the prevalence of prostate cancer, eating tomatoes for the prevention of prostate disease is very beneficial; And it is rich in vitamin C, has the function of improving the anti-cancer function of the body, but also contains malic acid and citric acid and other organic matter, not only protect vitamin C from being destroyed by cooking but also increase the acidity of gastric juice, help digestion, adjust the gastrointestinal function, so nutritious fruits, and vegetables are the most beautiful collocation of red ginseng. In addition, eggs are rich in high-quality protein, and more nutritious ingredients, Sun Yucheng named this soup "sea cucumber tomato egg flower soup", it is very beneficial to prevent men's prostate. Under the guidance of the concept of "the same origin of medicine and food, balanced nutrition", Sun Yucheng and his team developed a fresh soup of sea cucumber flower, laver, and egg, named "sea cucumber flower laver and egg flower soup". The soup is wild sea cucumber flowers as the main raw materials, because the sea cucumber flower not only contains rich active substances in the body, and contains rich acid mucopolysaccharide and amino acid, calcium, phosphorus, iron, vanadium, and other trace elements and vitamins, these nutrients are improving immunity, anti-fatigue, anti-aging, the effect of zayin impotence, beauty to raise color, Laver is rich in iodine, choline, polysaccharide and a large amount of magnesium, which has a good effect on enhancing cellular immunity, reducing total serum cholesterol content, preventing and treating migraine, etc., and the combination of the two is more comprehensive nutrition. "Sea cucumber flower laver egg soup", is a woman to delay aging, beauty baby.

The recipe for sea cucumber fresh soup has been determined, and the general cooking method used to make the taste particularly delicious, but what kind of production process can achieve the customer buy convenient and fast? Sun Yucheng and his research and development team also made great efforts in the production process, the first is to go from astringent sea cucumber products, to fishy. Removing astringent and fishy sea cucumber products is a very advanced technology. Sun Yucheng visited many well-known sea cucumber enterprises to deal with the astringent smell of sea cucumber. Through constant exploration and innovation, he finally developed a set of unique methods to deal with sea cucumber products. After this technology, the sea cucumber has no fishy taste and no astringency taste. In the process of making sea cucumber soup, the company first adopts the international leading aerospace lyophilization technology to remove the water in the food ingredients by the way of low-temperature sublimation and retains the nutrients in the food ingredients to the maximum extent. Since it is not damaged by high temperature, the living cells and the original nutritional structure are intact, and the fresh tomatoes prepared by combining with a diet regimen are cooked and compressed under a vacuum. After these complex procedures, healthy and delicious sea cucumber soup can be made.

Since then, with Beverley as the brand, Yantai Qiantiangge Food Co., LTD as the production base, with Iceland wild red ginseng as the main raw material of the sea cucumber soup officially listed. Unexpectedly, just began to sell, has been widely agreed with consumers and unanimously recognized. People generally find soup delicious, unique, nutritious, and convenient. Seeing the sea cucumber soup so popular, Sun Yucheng was happy.

At the same time, he did not forget his hard research and development of sea cucumber soup back in his hometown, dedicated to his old mother. When the mother learned that the soup was made by her son, she tasted it and tasted it carefully. Sun Yucheng excitedly took the old mother's hand and said: "Mom, you see, this is ginseng soup. It is more nutritious and convenient than the broth we drank when we were young. You can drink the soup your son makes for you every day..." The old mother closed her toothless mouth and said, "Good, good, good..."

Sun Yucheng finally succeeded. His success is not only the best memory of childhood but also a kind of compassion and responsibility for all the people of the world. It is this responsibility, to create an "inspirational brother" living legend! Let us salute him!