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Saweetie Meal: Endorsement for dis-EASE

McDonald's continues to get rich off the backs of BIPOC

By Aurea GonzalezPublished 3 years ago 6 min read
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Hip Hop Artist Saweetie in her new McDonald's Campaign

Where do I even begin? I am writing this in the middle of a worldly pandemic where the media is programming us to believe that their experimental jabs are the cure to ending this virus, causing deeper divide within the Collective. Now more than ever, people are looking for ways to become healthier, and more conscious of what they put on their bodies as well as in it. So when I woke up this rising to see #SaweetieMeal trending on Twitter, my blood began to boil.

Now for some background information: I have been a fan of Saweetie for a few years. I absolutely love her music, her voice, her style. But I am also extremely passionate about healthy living and doing my part to educate the masses on what we can do to maintain an excellent immunity and wellbeing. So when I saw the newest campaign drop with Saweetie posing and promoting McDonalds, going as far as to change her Instagram icon photo, and seeing the response from the Collective actually going out to buy this "food," I couldn't believe it.

They say follow the money and know your history if you want to know what's going on in the world, or more specifically to a group of people. BIPOC have been targeted for illnesses and dis-EASE for years on purpose. You never asked yourself, "Why is fast food so cheap and healthy food so expensive?" It's part of the systemic racism at play to keep our communities sick and low vibrational and McDonald's plays a major role in that. McDonald's stock went up 2.50% in the last week since the campaign dropped and who knows what Saweetie was paid for to do it. Needless to say, McDonald's is banking yet again off the image, backs, and influence of black folks.

Saweetie has been known to take ginger shots for her health but also for doing weird shit with her food, like put ranch sauce on spaghetti and Cheetos on her pizza. She isn't the healthiest human being out there. When you're young, you can take this risk moreso than when you're older, I guess. So granted, this was a smart marketing tactic to get another celebrity on the McDs train. But at what cost? We know she loves McDonald's with or without the pay, and that can be cool, because your body your choice, right? But when you're a celebrity with so much influence, and a black woman at that, do you bother to think about how this directly affects the health of others? Yes, Saweetie isn't our mama, but she has so much influence she can probably shave her head for a cause and ask people to do the same and there will be a line out the barber shop ready with devoted fans following her lead. People who don't even eat McDonald's will just because of the campaign rollout. It's that influential.

The problem here, however, isn't Saweetie. The problem is Saweetie turning a blind eye at how corporations use and abuse people like Saweetie to execute their agenda: create an endless cycle of illness so corporations stay in control, because money is always power. There are 14,146 McDonald's restaurants in America. Big Pharma made the most money during this pandemic when one couldn't even buy seeds to grow your own food during the beginning of this pandemic because it wasn't "essential." But liquor stores, Amazon warehouses, and fast food joints remained open, because illness by any means keeps the money coming and the race dying.

It is not a coincidence that women, more importantly black women, are struggling with fertility and other health issues. Birth control isn't enough, so now they use fear and coercion to push a jab that has zero proof works. Endless stories show women are miscarrying, losing bodily function, getting sick, and dying because of this jab. And for what? The chance to be healthy and to keep their jobs, their livelihood. It is a sensitive time for health in BIPOC communities. This campaign was insensitive and clearly didn't take any thought before execution. Our communities do not need an increase of high cholesterol, diabetes, cancer, and heart disease. We need more medicinal foods to be promoted by these influential celebrities.

I just want to know, Saweetie, where are your morals? Do you care about your people at all? Was the check worth it? What a sad world we live in where big franchise means more love and more money. All the black corporations, all the healthy foods, all the plant based medicine out there, and celebrities continue choose themselves over us. I'm not asking for a Messiah but let's face it, Saweetie Meal was all about her public and financial gain, and not about her people's compromised well-being.

As an artist who modeled for ten years, I became disinterested in the industry due to many jobs not lining up with my ethical morals and values. I realized I didn't want to be used for the profit that involved things I didn't believe in. It's a lot easier to make that decision when you have more money, so Saweetie choosing to make this business deal does come as pure disappointment to me when she makes tons of money of her music. The racial history of fast food is a long one and it is so easy to underestimate the impact or role these franchises have on BIPOC communities. Some reading this might feel I am over exaggerating, while others understand and resonate with my message. Beyond access and affordability, there is a whole political infrastructure with fast food targeting BIPOC communities, so no, we don't need our people working with them, we need our people working against them.

I also realize that not everyone has the mental capacity to look and act beyond their own selfish gain. But I do believe it is important to exercise our freedom of speech while we can and display all perspectives, especially when our people view this as a win for Saweetie and our communities. We must stop making the controlled richer by falling for these tactics. We must do better to nourish our bodies and minds with toxic free, whole foods and be more conscious of where we spend our money, because that's all that ever matters to corporate America: where your coins go. We must use our platforms to do better and influence and educate the Collective on how to do these things so we can be better, healthier, and live longer. I hope one day Saweetie and other celebrities before her realize the impact of their business decisions and come to learn from them. I hope people wake up to see the devious plan executed behind the image of a beautiful and talented hip hop artist. And I hope we can come together to heal and resist the temptation these corporations distract us with.

May we learn. May we heal. May we love.

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About the Creator

Aurea Gonzalez

Puerto Rican Artist from NYC. Actress/Model/Writer/Singer. I write about everything: raw and real. I aspire to provoke emotion and spark change with my words. To learn more about me, visit www.aureaofficial.com

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