Reactions as Don Jazzy SELLS OFF Mavin Records

It is a surprising day in music as news breaks out about the acquisition of the most popular record label in Nigeria, MAVIN Records, by international music conglomerate Universal Music Group. Here's everything you need to know.

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What Happened?

Universal Music Group now owns majority stake in Mavin Records.

In a statement released by Universal Music Group today, it was revealed that the deal with Mavin Records remains subject to regulatory approval and is expected to close by the end of the third quarter this year.

Don Jazzy has also made the announcement on his social media saying:

DON JAZZY: Dear Mavin Family,

I’m thrilled to announce that Mavin Records has partnered with Universal Music Group, marking a new chapter in our journey. This partnership is a milestone that recognizes our collective talent and hard work, aiming to elevate African music on the global stage.

Our collaboration with UMG will bring more music, innovation, and opportunities, allowing us to showcase African talent worldwide. While we embark on this exciting new path, our core mission and values will remain intact, ensuring that the essence of Mavin and our commitment to pushing musical boundaries continue to thrive.

This step forward is a testament to the dedication of our artists, staff, and, importantly, you, our fans, whose unwavering support has been instrumental in reaching this moment. Together, we look forward to making history, breaking more records, and building a lasting legacy.

Thank you for your continued belief in us. Here’s to our bright future together.

One of the biggest music commentators, Demola, who runs NotJustOk reacted to the news saying:

DEMOLA: Congratulations to @DONJAZZY on the sales of Mavin Records to Universal Music group. I know you didn't do everything alone, but I want to talk about how you have dedicated your entire life to music and Afrobeats.

Throughout your journey, you failed several times but kept getting up, ignored the pain of failure, and held on to the lessons, and from the outside looking in, we never saw you repeat that mistake again. U have been present in 3-4 generations of this genre we call Afrobeats.

In every generation of our beloved Afrobeats, you dominated musically and commercially. Along the journey, you let go of some of your closest friends and teammates, but then you gained more close friends and teammates who continued the journey with you.

You iterated Mavin records 2 times and eventually iterated a 3rd time with Kupanda’s help. 20 years after starting with JJC and the 419 squad, you have now closed an unprecedented deal in Afrobeats to sell your record label Mavin Records to Universal Music!

Everyone can feel how they feel about this milestone, but you are the one who went through it with your blood, sweat, and tears... I salute and congratulate you!!! It is safe to say that @DONJAZZY is the Godfather of Afrobeats! No one else has stood the test of time like Jazzy in the game like he has.

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That's All.

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