Open repair shop skillfully, win money rolling in

Geng Liqing, 26, worked as a secretary at a real estate company in Beijing before moving to the capital from Jiangsu province in 2002. Over the years, she has gradually built up her client base and circle of friends.

One day in June 2004, Geng Liqing and her friend Xiao went to a colleague's wedding and both wore stylish slip dresses. But as soon as they got out of the subway, they were separated by the crowds and managed to find each other, when Xiao He suddenly realized that her bra strap had been broken in the crash. "Oh dear, how can we do that? Xiao He was very embarrassed and stood at a loss. "Let's find a bathroom." "Geng warned. Who knows not coincidentally, the recent bathroom also has a five or six minutes journey, but the small He's condition has been extremely "critical", thin skirt under the chest curve if looming, dare not walk at all. That time, a kind girl borrowed a sunshade umbrella from the two of them, and Geng Liqing helped her friend to save the day.

The incident made Xiao He extremely discomfiting, the whole wedding was complaining about the bad luck today, met such an embarrassing thing, but in Xiao He's complaints, Geng Liqing suddenly jumped out of the idea of opening a street makeup shop.

Girls love to go shopping. If you want to touch up your makeup and change your clothes, you will be overjoyed to see such a small shop.

As soon as possible, Geng Liqing resigned at the end of June and chose the bustling Xidan district.

It is a very small store, only four or five square meters, inside in addition to mirrors or mirrors, stools are folding, and people will automatically recycle after leaving. The most special is a screen with green vines (this is used to let the girl change clothes) very classical, and also adds to the atmosphere of the shop.

Just OPEN HAVE the GIRLS TO PATRONIZE IN SUCCESSION: "YI, SMALL YA FILL MAKEUP SHOP, FRESH, GO IN TO SEE." After the customer came, Geng Liqing warmly introduced: "We all have the experience of wandering around the street suddenly appeared 'dangerous situation', later don't be afraid, if your hair is messy, lipstick dry, want to change the time, please visit me here!" Since Geng only charged 10 yuan per person, she was popular, and the girls who finished their makeup nodded and laughed.

One day in July, a young girl with curly chestnut red hair finished dressing and asked Geng softly: "Does my hair look good? My friends say I look better with straight hair. What do you think?" Geng Liqing looked at the girl's face carefully and thought she was an introverted and quiet person who was not suitable for curly hair, let alone hair coloring. She tactfully said, "You have a very slim body and beautiful features. You can try straight hair." Hearing her approval, the girl smiled happily and said thank you twice. From then on, Geng Liqing would praise every customer who came to the store. She would earnestly point out each person's good points and tactfully suggest that the other person cover up their bad points. For example, "I think you would look better in a long skirt." "If YOUR EYE SHADOW CHANGES INTO this YEAR's popular chestnut purple will be more distinctive." Due to her easygoing manner, reasonable charge, and keen eye, many customers find Geng Liqing very interesting when they talk to her. Some of them will return to the repair shop after buying clothes, and they will take the trouble to consult Geng Liqing to show the effect of their clothes. Gradually, more and more people patronize the store.

Hire a beauty consultant to rush out of the off-season storm

After making some money, Geng Liqing bought many vines, draperies, and a set of an antique dressing table. She wanted to dress up the store as a boudoir, revealing the privacy and warmth that women like, and making girls feel relaxed and happy. When the breeze blows, you can see from far away from the "little Ya makeup shop" floating out of the yellow, pink tent, they are swaying in the wind like to welcome every girl who loves beauty.

Three months later, Geng Liqing took stock. "Good boy! A total profit of 22,000 yuan, the average monthly 7,000 yuan ah! This is much higher than my previous salary of 4,000 yuan." Looking at a string of happy numbers, excited Geng Liqing began to sing.

But soon, the booming business appeared to stop, the original winter is coming. Beijing's cold winter, the streets are cold, and who still have nothing to go shopping for all day! Geng was thinking of retreating when a customer gave her an unexpected hint.

One day in mid-December, a professional woman in her 30s came into the store, her clothes and makeup crisp and sophisticated. When she heard that Geng Liqing's business was bad, she casually said: "You can hire an image design consultant, can also bring frequent customer data preserved, such as using a digital camera filmed them every time in your shop outfit, hair, eye shadow, and the color of the lipstick, when they come again next time, these photos can do reference, over time, they will know how to dress up the most beautiful."

To the point. Yeah, that's a good idea! Ms. Geng added digital cameras and other amenities and enlisted the help of a friend to hire an image-design consultant. Hardware ALL, GENG LIQING AGAIN ON THE SOFTWARE PLAY "PROMOTION CARD": SMALL SHOP HAS a novel business TO OPEN, EVERY VISITOR ALL HAVE EXPERIENCE "DREAM THEATER" OF FEELING, INTERESTED PEOPLE MIGHT AS WELL TRY. Ha ha, you don't say, this advertisement is clever after it was published, it was Christmas Eve, the flow of shopping increased, many couples, female partners in twos and threes shuttle in the small shop, Geng Liqing's creative praise unceasingly.

"I still think I look better with long hair." "The green eyeshadow looked good on me, too, but I had never tried it before." Under the advice of the image designer, these beauty-loving girls compare, talk, and laugh, and they have long become a regular customers of Xiaoya's makeup shop.

Since then, she has bought some cosmetics to put in the store, such as shampoo, hand sanitizer, and gel water. If customers need it, they pay to use it, which is convenient and hygienic.

As business opportunities emerged, the heads of some cosmetics companies offered to sell some of their products in Geng's store. "You HERE BUSINESS IS VERY GOOD, WE DO NOT ACCEPT YOU A CENT DEPOSIT, GOODS SELL NOT TO GO OUT STILL OURS, REST ASSURED!" Such, as SMALL YA, FILLS makeup shop "VARIETY OF design AND color" MORE, and more.

On New Year's Day of 2005, Geng Li liquidated the turnover of half a year, which was quite a lot, fully 50,000 yuan. "It's time to open another store." At this time, the girl who had been working for others had the determination to make the shop big for the first time.

Open a foreign shop and play special cards

Located in downtown Beijing, Xidan Commercial Street is visited by many foreign friends every day. If you meet holidays or tour groups, the average daily passenger flow can reach 40,000 person-times, making it a unique landscape line in Beijing.

Once, Geng Liqing's shop came to two Korean guests, they entered the door after the east looked at the west look, like looking for something. After the tour guide's translation just know, they are looking for a toilet. The original toilet in Korea is called a makeup room, and in Geng Liqing's shop for makeup, only a word, the effect is completely different. On that occasion, the two Korean customers tried the products with gusto, but Ms. Geng quickly saw from their faces that they did not agree.

It turns out that the Korean guests who care about their dress and makeup and always pay attention to details think that it is impolite behavior to make up in the face of others. In addition, Koreans like to kneel on the clean floor to make up and are not used to sitting on a high stool. "Well, different cultures have different habits." After discovering this "business opportunity", Geng Liqing quickly bought a toy store next door. This time she divided the dressing room into separate rooms, all covered with wooden floors, but also designed a variety of makeup mirrors and mirrors, even in the corner also put mushroom oil. "Wow, this is nice." When there are more Korean guests, Ms. Geng brings them here alone. As a RESULT OF the SMALL SHOP CULTURE AS MANAGING GIST, seized the heart of LAOWAI for a while, and they praise Geng Liqing's intelligence in succession.

With the old foreign "love", which contains huge commercial profits, to master more Korean culture, Geng Liqing deliberately went to the Korean embassy. After coming back, she changed the soap used for washing into South Korea's native ginseng oil soap, powder, lipstick, and kleenex into the famous snow brand, she knew that South Korea likes delicate particles, crystal clear, fragrances quietly elegant feminine products, this measure let her obtain huge economic benefits. Soon after the opening of the Korean branch, many Japanese women were welcomed to the store. The two countries' cultures were so close that they were satisfied with their expressions and there was no embarrassing scene.

But Europeans don't like it. They told Ms. Geng that they liked to listen to strong music, and drink coffee or coke to change their outfits; It's best to brush your hair with Chinese wood combs, which are said to have health benefits... Geng Liqing wrote them down one by one. She felt that her original little idea could now become bigger and bigger.

During the May Day holiday, Geng Liqing went to Hong Kong to buy a "powerful" makeup machine, which is said to have 29 shades of eye shadow, more than 40 shades of lipstick, foundation suitable for different skin tones, and ice storage function, which is popular among customers. In addition, Geng Liqing, who saw the market prospect, signed up for beauty training and bought many books on makeup to study in her spare time. She CAN TELL THE CUSTOMER NOW WHAT KIND OF HAIR IS QUALITATIVE THE COMB THAT APPLIES TO WHAT MATERIAL IS QUALITATIVE, FOR EXAMPLE, SANDALWOOD SUITS OILY HAIR QUALITATIVE, AND WILLOW SUITS DRY SEX HAIR QUALITATIVE, AND CORRECT COMB METHOD IS WHAT, HOW ABILITY LETS POWDERY BOTTOM EVEN NATURE WAIT, ALL GOT THE AFFIRMATION OF A LARGE NUMBER OF CUSTOMERS. Some foreign customers insisted on buying the comb Geng Liqing was holding. "Is this your amazing Chinese culture? I'll take ten."

Look, the original intention of Geng Liqing is just to let the girls who often shop have a place to stop, now she does not think so: "I want to open a European and American store, but also open a male makeup store." "Now that male grooming has become an essential part of office culture in big cities, many men are quietly reinventing themselves from head to toe." "I'm looking for good image consultants and grooming consultants, and I'm going to make it a street culture."

At PRESENT GENG LIQING ALREADY TOOK OUT THE PROFIT FUND OF 120 THOUSAND YUAN TO INVEST IN THE DECORATION OF NEW SHOP FACE AND DESIGN, BELIEVE BEFORE LONG, ALL KINDS OF FEMALE FRIENDS CAN PATRONIZE HER "LITTLE YA FILL MAKEUP SHOP".