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IT BEAUTY WANG Shutong: Sell "Made in China" to the whole world

IT BEAUTY WANG Shutong: Sell "Made in China" to the whole world

By Mohandas YorkPublished 2 years ago 8 min read
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In the first year of business, the transaction volume was $1 million, and in the second year, it was $10 million. Nearly $200 million in the third year and nearly $1 billion in the first half of the fourth year. This is the miracle created by Dunhuang Web! The founder of Dunhuang Net is Wang Shutong, who is known as LT beauty. How did she perform this miracle?

Quit Qing Hua, turn to foreign companies

Wang Shutong is a beauty and is the kind of person that the picture even beautiful beauty. When I was a child, my father put Wang Shutong as a boy education, no matter the three or nine days or dog days, she will be called by his father to run, rain or shine. One of my father's favorite sayings was, "Nothing is difficult to you who will try." Under the strict education of his father, Wang Shutong not only studies well but also is the head of the school choir, radio station master, is the school's long-distance running champion.

When he was in primary school, Wang came second in every exam, and his father would ask him: "How did he get to be the first?" Small tree red mouth dare not say, can only complain in the heart: who let you did not give me more intelligence? However, it also made her realize that she was not a smart person and that only by being clumsy and enduring what others could not stand could she succeed. It was as true in school as it was in work and entrepreneurship.

In 1991, at the age of 23, Wang graduated with honors from the Beijing Institute of Electronic Engineering and went on to teach at Tsinghua University's Software Development and Research Center. One night in August 1993. Wang Shutong slowly passed a piece of paper to his father, then caused a family storm, the father flew into a rage and tore that piece of paper into pieces. Originally, that is her resignation application, she wants to resign from Tsinghua! For she felt that a life of security and a vision of the future was not what she wanted.

Her parents did not change her decision. After quitting Tsinghua, Wang applied for a job at Microsoft. Although Microsoft was not the size it is today, Wang was still shut out. Microsoft's refusal aroused Wang's indomitable mentality. She emailed and called all the interviewers to ask what she didn't do well, and got the answer: You're not a secretary to the president, but you'd be better off in sales. Things so had a turning point, not long, Wang Shutong entered Microsoft to do sales.

Microsoft is competitive and demanding. The first week, the leader shrugged his shoulders and said helplessly, "You didn't meet our requirements!" The first time she was told this to her face, she wanted to leave, but then she realized that walking away would be an admission of inferiority. No, to go also want to get everyone's recognition and fair and square fire Microsoft squid! To do well, she worked as hard as she could seven days a week, working overtime until eleven or twelve. She reminded herself once more that stupid birds can only reach their destination at the same time as others if they fly first.

In the macho industry of IT, women may have to prove IT ten times to be accepted for men have to prove it once. For a long time, Wang Shutong's performance assessment was close to full marks, but every time there was a vacancy for promotion, the superior would send a person from Hong Kong, Taiwan, or Singapore to take his position. Many people left because of the unfair treatment by Microsoft, and many people also complained about Wang Shutong and urged her to leave, but Wang stayed. She thinks that this may be the training of her boss. The ABILITY OF THE FACE BOSS IS INFERIOR TO ONESELF, THE UNDERSTANDING OF THE MARKET IS INFERIOR TO ONESELF SITUATION, WANG ShUTONG DID NOT SHOW ANY dissatisfaction, she REMEMBERS THAT SENTENCE FROM BEGINNING TO end: "THE DAY WILL FALL GREAT RESPONSIBILITY and OUTSTANDING PERSON also, MUST first suffer its mind, STRAIN its muscles and bones." Finally, she landed the best job of all -- general manager of Microsoft's business Development division, a team drawn from all of Microsoft China. She has proved the strength of local managers.

During his six years at Microsoft, Mr. Wang's team accounted for a third of Microsoft's $30 million in sales in China. However, at this time Wang Shutong began to be unsatisfied, she hopes to find a new challenge. Soon after, she joined Cisco as a marketing manager in China. At that time, Cisco was at its peak and the most valuable enterprise in the world. Wang Shutong became the only female executive in Cisco China, and her team was rated as the best team in the Asia-Pacific region by the company.

Challenge Jack Ma to become the Wal-Mart of the Internet

1999, THE OUTSTANDING NET THAT INVESTED JOINTLY BY GOLDEN HILL AND ASSOCIATION INVITED WANG ShUTONG TO JOIN, SHE THOUGHT ALSO DID NOT THINK TO agree. Because Microsoft and Cisco are both foreign companies, her experience in foreign companies always made her feel that her space was limited, and she hoped to make a difference in local companies. The former Joyo.com was a place for Internet users to download games and software for free without making any profit. Wang Shutong decided to start doing B2C(business-to-person e-commerce), she believes that to provide better services to Internet users, she first to solve their survival problems.

It was the end of 1999, the first winter of the Chinese Internet, and Wang Shutong's explosive growth was achieved by large-scale procurement to lower product prices and then pass on the benefits to consumers. The excellent "A Chinese Odyssey to the West" was the first online audio-video seller, selling 5,000 sets a day: The sales volume of "Tokyo Love Story" in one month is equivalent to the total purchase quantity of Beijing audio-video Wholesale Center in two months; The sales of "Garfield" in three months is equivalent to the sales of the same products in Xidan Book Building in five years. In a dot-com bust year like 2001, Joyo.com still grew by more than 100 percent and became the first e-commerce site in China to turn a profit.

But is excellent network development was in full swing in August 2002, and Wang Shutong suddenly quit. Since then, Wang Shutong once disappeared from people's view. During this period, she just had a daughter, and in this process, she also re-thought e-commerce. She sees B2B(business-to-business e-commerce) as an area of great promise.

In 2004, Wang Shutong reappeared in people's vision, at the end of this year she decided to set up a new website, its model is B2B, serving business-to-business transactions, and cross-border procurement, but the implementation process is like online shopping. She named the new site Dunhuang Net, hoping to make it an online Silk Road.

However, the B2B model is not new, in which Alibaba is the leader. Now, Wang Shutong still wants to divide this cup of B2B soup? Do you want to challenge Jack Ma? It's almost impossible! Relatives and friends have opposed it, but Wang Shutong believes that elephants can not step on ants, although do B2B, but what we do is what Alibaba did not do.

Alibaba's service target is big buyers, whose single goods are often more than one hundred thousand yuan. While the Dunhuang network is positioned as the target of small and medium-sized buyers, each purchase thousands of yuan or dozens of buyers, their goods update frequency is very high, every month or even every week to buy. And Alibaba profits through the means of charging entry fees, and Dunhuang net is going to be free! Only after a successful transaction is a corresponding fee charged.

At one end of the Dunhuang Web, Mr. Wang said, are China's more than 30 million small and medium-sized enterprises, which have impressive manufacturing capabilities but limited profits and are not well known as an effective sales channel. The other end of the Dunhuang network is the world's small and medium-sized retailers, because Wal-Mart, Carrefour, Metro, and other retail giants with their advantages in the global low price procurement, the formation of a fierce impact on small and medium-sized retailers, so these small and medium-sized retailers urgently need to find a way to purchase at a low price. In a word, she wants to sell "Made in China" to the world through the Internet. She wants to be an online Wal-Mart.

The idea is good, but it is not easy to persuade venture capital to invest in the Dunhuang network. In 2005, Wang Shutong looked around for investment, but most venture capitalists were not optimistic about the project. Speaking of B2B, Wang Shutong is often asked such a question: "Dunhuang and Alibaba have what difference?" Although Wang Shutong detailed, investors do not believe she can succeed.

After several efforts, Wang Shutong finally persuaded an investor and signed the investment contract. In 2005, she started hiring people. But when she set up the team, the contracted investment money didn't arrive. Wang Shutong rushed to Shenzhen to coordinate with the investors, but she got a reply: we have decided not to cooperate!

The people are here, but the money isn't. What do you do?

Burn your Bridges and create miracles

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About the Creator

Mohandas York

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