I don't like being the lead

A heavy snowfall has swept through the American state of Illinois. An art teacher said to her students, "Today's homework is to draw a snow scene." The children took up paintbrushes and ran outside to draw and play. There was only one exception. He lay quietly at the window. The teacher came up to him curiously and found him drawing students who were painting snow in the snow.

His name is Ueberroth, when he graduated from primary school, the teacher gave him the evaluation is: a student who does not like the excitement and does not love to be the main character. Ueberroth himself said, "I like to watch."

After college, Ueberroth founded a travel service company. At that time, the service industry in the United States was extremely competitive, and many businesses fought each other through price wars in order to win survival space. Ueberroth insisted on standing on the sidelines, even during the worst of the company's slump, while making constant efforts to improve service. He retained his habit of watching the crowd, and when everyone else was losing, he snapped up many small, debt-laden firms. By the age of 40, Ueberroth had become a millionaire with a personal fortune of more than $1 million and the head of the second-largest travel company in North America.

However, it was not his rise in the tourism industry that made Ueberroth famous around the world. It was an Olympic "show" that he personally directed.

In 1978, Los Angeles was awarded the 1984 Games and Ueberroth was elected president of the organizing committee. Many people are worried about him, because the past experience shows that hosting the Olympic Games is both an honor and a disaster for a country.

Ueberroth shocked the world with his answer: "Not only will I not use a penny from the government, but I will make a profit of $200 million for the Olympics."

Ueberroth first conducted an extensive survey and found that about 12,000 companies around the world were willing to sponsor the Games, but only for a few thousand dollars each. "Keep talking to them," he told the staff. We will provide the best advertising and publicity platform on the condition that they raise the sponsorship fee."

After a while, the staff reported in frustration: "Almost no one wants to raise the price." Ueberroth laughed and said, "It's so calm, I'm going to give them a buzz." Ueberroth announced: First, the "entry price" of the Games was $4 million. Second, the Games are limited to 30 sponsors, with a maximum of one per industry.

As soon as the news got out, companies around the world were in a frenzy, especially those preparing to squelch competitors. At this time, Ueberroth, like the boy leaning against the window decades ago, hid himself in his office, seeing no one and answering no one's phone, quietly watching others' performances, no matter how busy it was outside.

Having seen enough of the excitement, Ueberroth asked the staff to send over quotations. General Motors overtook Nissan Motor with $9 million to become the industry's sole sponsor. Coca-Cola overtook Pepsi with $12 million to take the top spot in the beverage industry. Fujifilm of Japan outbid Kodak of the United States for 7 million dollars to buy out the exclusive rights of film...... Thirty companies came together, and Ueberroth showed up with a lot of fanfare and a lot of fuss.

Ueberroth made good on his promise to bring in $225 million for the Los Angeles Games, making him the first Olympic profit maker. He is known as the "father of Olympic business."

Perhaps that teacher was right, he is a person who does not like lively, but he early learned to put others busy in their own frame. In the "picture frame", all the living beings were very busy. He hid in the side and watched quietly. Once the time was ripe, he jumped into the painting and became the real protagonist and the biggest winner.

With static braking, looking for opportunities in the excitement of others, this has to be said to be a kind of extraordinary wisdom.